Digital Marketing Manager

Role & responsibilities:

1. Lead Generation & Performance Marketing

• Plan, execute, and optimize lead generation campaigns across

  Google Ads

  (Search, Display, YouTube) and

  Meta Ads

  (Facebook & Instagram).
• Drive high-quality leads with a strong focus on

  CPL optimization

  and

  ROI

  for financial products.
• Continuously monitor campaign performance and optimize for scale and efficiency.
  

2. Social Media Management

• Manage the brands presence across

  Facebook, Instagram, LinkedIn, Twitter

  , and other relevant platforms.
• Create engaging content to grow the follower base and boost community engagement.
• Execute

  paid and organic campaigns

  to increase reach, engagement, and conversions.

3. Brand Awareness & Strategy

• Develop and implement strategies to strengthen

  brand positioning

  in the financial services industry.
• Maintain

  consistent brand voice and messaging

  across all digital channels.
• Coordinate with

  design and content teams

  for creatives, videos, and ad copies.

4. Analytics & Reporting

• Track and analyze performance using

  Google Analytics, Meta Business Suite, and CRM dashboards

  .
• Monitor traffic, leads, and conversion funnels for actionable insights.
• Prepare

  weekly and monthly performance reports

  with optimization recommendations.

5. Team Collaboration & Execution

• Work closely with

  Sales and Product teams

  to align marketing efforts with business goals.
• Guide and manage

  junior marketing executives or external agencies

  for campaign execution.

Key Skills & Requirements:

• Bachelors or Masters degree in

  Marketing, Business, or a related field

  .

• 36 years of hands-on experience

  in digital marketing (BFSI/FinTech experience preferred).
• Strong expertise in

  Google Ads & Meta Ads lead generation

  .
• Solid understanding of

  SEO, SEM, social media, and content marketing

  .
• Practical experience with

  Google Analytics, Tag Manager, Meta Business Manager, and CRM tools

  .
• Excellent

  communication, analytical, and project management

  skills.

Diksha Yadav

dikshayadav@fintechcloud.in