Digital Marketing Manager

About ICAWNIC

ICAWNIC is a mindful skincare brand rooted in simplicity, honesty, and care. We create clean, plant-based products using only natural, chemical-free ingredients — handmade in small batches to preserve their purity and effectiveness.

At ICAWNIC, we believe skincare shouldn’t be overwhelming or harsh. It should feel like a gentle return to what your skin truly needs. No preservatives, no shortcuts — just thoughtful formulations made with intention and love.

If you value transparency, craftsmanship, and conscious beauty, you’ll feel aligned with what we stand for.

Location: Mohali (On-site / Hybrid)
Salary: ₹30,000 – ₹40,000/month
Experience: 2–4 years
Type: Full-time

About the Role

We’re seeking a passionate and creative Digital Marketing Manager to lead ICAWNIC’s online presence and help us grow meaningfully — not just in numbers, but in trust and resonance.

You’ll be responsible for planning, executing, and refining digital strategies across platforms — from Instagram to email, SEO to paid ads. This is a hands-on role where you’ll be both the thinker and the doer.

Key Responsibilities

Strategy & Planning

• Develop and manage digital marketing plans aligned with brand tone and business goals
• Create monthly content calendars in coordination with the founder and creative team
• Plan and execute product launches and campaign rollouts

Performance Marketing & Analytics

• Run paid ad campaigns on Meta and Google platforms
• Track key metrics (CTR, ROAS, engagement, conversion rates) and suggest improvements
• Optimize website and content for SEO

Social Media & Content

• Own and grow ICAWNIC’s Instagram and LinkedIn presence
• Write compelling copy for social posts, emails, product listings, and campaigns
• Coordinate with designers and photographers to create high-quality visual content

Community & Outreach

• Build influencer relationships and manage gifting campaigns
• Run email marketing campaigns using platforms like Mailchimp or Klaviyo
• Engage with our online community and respond thoughtfully to feedback

What We’re Looking For

• 2–4 years of experience in digital marketing (D2C brand experience is a big plus)
• Strong understanding of social media, performance marketing, and content strategy
• Comfortable working with Canva, Meta Ads Manager, Google Analytics, Shopify, etc.
• Excellent writing skills, with a flair for clean, honest communication
• A passion for skincare, wellness, or clean beauty
• Self-starter attitude with the ability to manage multiple projects independently

What You'll Get

• Be part of a fast-growing, purpose-led brand shaping a better kind of beauty
• Freedom to experiment and lead your own campaigns
• A collaborative and thoughtful work culture
• Opportunities to grow with the brand as we scale

To Apply:
Send your resume and a brief note on why you’d like to work with ICAWNIC to icawnicstore@gmail.com
If you have past work or a portfolio, we’d love to see that too.

Job Type: Full-time

Pay: ₹30,000.00 - ₹40,000.00 per month

Application Question(s):

• What was your last CTC ?

Work Location: In person