Digital Marketing Manager

About Rapos

Rapos is a fast-growing company operating Bektash (Kochi’s leading shawarma & grill chain) and a growing E-commerce vertical. We’re looking for a Digital Marketing Manager to lead online growth, performance marketing, and brand-building across both verticals.

Responsibilities

• Develop and execute digital marketing strategies for Bektash and Rapos’ E-commerce websites.
• Manage and mentor the internal marketing team.
• Coordinate with multiple agencies (creative, performance, SEO, influencer, production).
• Run performance marketing campaigns on Meta Ads, Google Ads, YouTube Ads, Snapchat ads.
• Oversee social media strategy, content, reels, UGC, and engagement.
• Execute Local SEO for all Bektash outlets (maps ranking, reviews, keywords).
• Handle E-commerce SEO (keyword research, product page optimisation, technical SEO).
• Run WhatsApp Campaigns (offers, retention, automations, reactivation).
• Manage Email Marketing campaigns (newsletters, abandoned cart flows, promotions).
• Plan and execute In-store marketing campaigns (QR codes, posters, feedback systems).
• Work on website traffic growth, conversion optimisation, and customer retention.
• Create monthly marketing calendars and festival campaigns.
• Track KPIs, analyse data, and prepare weekly/monthly reports (GA4, UTM tracking).

Skills Required

• Strong experience in Meta Ads & Google Ads.
• Expertise in Local SEO + E-commerce SEO.
• Strong knowledge of Email Marketing & WhatsApp Automation tools.
• Social media strategy and content planning skills.
• Experience coordinating multiple agencies.
• Analytical mindset with GA4 and reporting experience.
• Team management & leadership skills.
• Experience in F&B or E-commerce is a plus.

Job Types: Full-time, Permanent

Benefits:

• Health insurance

Work Location: In person