Digital Marketing Manager

Social Media & Digital Marketing Manager

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Role Overview

We are looking for a hands-on Social Media & Digital Marketing Manager who can manage end-to-end digital presence—from content creation and social media growth to performance marketing and lead generation.

This role requires creative thinking + strong execution + data-driven performance, with regular on-site coordination during events for real-time content.

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Key Responsibilities

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1. Social Media Management & Content

• Manage Instagram, Facebook, Pinterest & YouTube Shorts

• Plan and execute monthly content calendars (posts, reels, stories)

• Capture and curate on-ground event content (weddings, décor, BTS, transformations)

• Ideate reels using trends, audios & storytelling formats

• Coordinate with photographers, videographers & designers

• Maintain luxury brand aesthetics & consistent tone

• Manage highlights, captions, hashtags & geo-tags

• Daily engagement: DMs, comments & lead routing to sales team

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2. Digital Marketing & Performance Ads

• Plan, execute & optimise Meta Ads (Instagram & Facebook)

• Run Google Ads (Search, Display & Remarketing)

• Create lead generation funnels for weddings & events

• Retargeting & look-alike audience strategies

• Manage ad budgets and improve CPL & ROI

• Campaigns focused on destination weddings & premium clients

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3. SEO, GMB & Online Visibility

• Keyword research for event & wedding searches

• Website SEO coordination (on-page & content optimization)

• Google My Business optimization & ranking

• Local SEO for Pune, Mumbai, Lonavala, Khandala, Mahabaleshwar, etc.

• Review management & location-based content

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4. Lead Management & Analytics

• Create landing pages & lead forms

• Track leads from social & paid campaigns

• Coordinate with sales team for lead quality feedback

• Analyse performance using Meta, Google Analytics & dashboards

• Prepare weekly & monthly performance reports

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5. Brand Strategy & Growth

• Position the brand as a premium wedding & event company

• Campaign ideation for festivals, wedding seasons & launches

• Influencer & collaboration strategy

• Content planning aligned with business & revenue goals

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Skills & Qualifications

• Strong expertise in Instagram Reels + Meta Ads

• Working knowledge of Google Ads, SEO & Analytics

• Hands-on with Canva, CapCut/InShot, Meta Business Suite

• Strong aesthetic sense & storytelling ability

• Excellent communication & coordination skills

• Ability to work on-site during events & shoots

• Event / wedding / luxury / hospitality experience preferred

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Key Performance Indicators (KPIs)

• Qualified leads per month

• Cost per lead (CPL)

• Engagement & follower growth

• Conversion ratio from digital leads

• ROI on ad spends

• Content consistency & brand positioning

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Work Expectations

• On-site presence is mandatory

• Event-day availability for live content

• Flexible working hours during event schedules

• Close coordination with founder, operations & sales teams