Demand Generation Manager

Position:

Location:

Experience:

About The Company

A rapidly growing SaaS company operating in the healthcare technology space, focused on building smart, data-driven solutions that help service providers improve operational efficiency and patient engagement. Our platform is purpose-built for a specialised segment within healthcare, with deep use cases tailored for practices like dental care. With a strong and growing customer base across global markets, we’re on a mission to simplify practice management through intuitive tools and automation — all driven by a passionate, cross-functional team.

Job Overview

Demand Generation Manager

Roles and Responsibilities

• Develop and execute multi-channel demand generation strategies to increase MQLs, pipeline, and revenue.
• Plan, manage, and optimise integrated campaigns across paid search, paid social, email, events, and the company website.
• Collaborate with RevOps and Sales to refine lead scoring, nurturing, and funnel progression processes.
• Analyse funnel performance and campaign ROI to optimise conversion rates at each stage (MQL → SQL → Opportunity → Win).
• Launch and scale Account-Based Marketing (ABM) and outbound-support programs targeting priority accounts or verticals.
• Craft compelling campaign messaging and create engaging assets in collaboration with Product Marketing.
• Enhance marketing automation workflows to improve lead nurturing efficiency.
• Align with the SDR/BDR team on lead follow-up SLAs, sequences, and handoff processes.

Required Skills

Must-Have:

• 6-8 years of experience in demand generation and growth within a B2B SaaS or tech environment.
• Proficiency in using HubSpot and marketing tools such as Google Ads, Meta, and Smartlead.
• Deep understanding of marketing attribution, conversion paths, and lead lifecycle metrics.
• Strong analytical skills with the ability to use data to drive decision-making and performance evaluation.
• Excellent project management capabilities and a track record of effective cross-functional collaboration.
• Experience and familiarity with the USA market and its dynamics.
• Experience with cold outbound & supporting SDR/BDR motions
• Familiarity with the dental or healthcare technology space
• Comfortable working in a high-growth, fast-paced environment

Nice-to-Have:

• Experience with advanced ABM strategies and tools.
• Knowledge of emerging marketing technologies and trends.
• Familiarity with dental practice management or healthcare-related marketing.
• Experience optimising customer journey mapping and personalisation strategies.
• Proven ability to reduce Customer Acquisition Costs (CAC) and improve lead-to-close conversion rates.

What We Offer

• Competitive salary and performance-based incentives.
• Comprehensive health, dental, and vision insurance plans.
• Flexible working hours with remote work options.
• Opportunities for professional development and career advancement.
• A collaborative and inclusive work environment that fosters innovation and growth.