Demand Generation Manager

Position Summary

The Product Owner Presales will be responsible for driving end-to-end ownership of lead

generation and presales activities for EdTech products. This role demands a dynamic and

ambitious professional who can design and execute multi-channel campaigns, manage cross-

functional collaboration, and ensure a strong pipeline of qualified leads that directly contribute

to revenue growth. The ideal candidate will be a graduate from a reputed institution with 2–3

years of experience in marketing or demand generation roles, demonstrating high energy, street

smartness, and the ability to deliver results in a fast-paced, competitive environment. Acting as

the single point of accountability for presales outcomes, the Product Owner will work closely

with marketing, sales, product, business operations and external partners to achieve business

targets while continuously optimizing performance.

Key Responsibilities

• Take end-to-end ownership of presales for the assigned product, driving demand

generation, lead pipeline creation, and ensuring achievement of monthly and quarterly

lead targets aligned with business goals.

• Design, execute, and continuously optimize multi-channel lead generation campaigns with

complete accountability for quality and volume of leads generated

• Act as the central coordinator for presales outcomes, working closely with channel

managers, sales, product, and operations teams to ensure cross functional coordination.

• Regularly analyze campaign and channel performance, publish reports with insights on

CPL, CAC, conversion %, and funnel efficiency, and proactively recommend corrective

measures to improve lead quality and conversion ratios.

• Own and manage presales budgets across all channels, making data-backed decisions on

resource allocation, conducting A/B testing, and optimizing spend to deliver maximum

ROI and minimum cost per lead.

• Act as a bridge between multiple stakeholders – presales, business operations, product,

content, and sales leadership – ensuring smooth coordination, transparent communication,

and quick resolution of bottlenecks that impact lead generation.

• Set up attribution models and dashboards for real-time decision-making, translating data

insights into actionable growth levers.

What We’re Looking For

• Graduate from a reputed college/university, with strong academic grounding and

exposure to business/marketing fundamentals.

• 2–3 years of work experience in product management / marketing / presales or similar

role.

• Strong skills in stakeholder management and cross-functional collaboration, able to align

with marketing, sales, product, and operations teams effectively.

• Demonstrates street smartness, agility, and problem-solving ability, capable of navigating

challenges and finding quick, practical solutions.

• Highly aspirational, ambitious, and self-driven individual with a strong hunger for growth

and ability to thrive in a fast-paced EdTech environment.

• A high-energy go-getter with the ability to take complete ownership of tasks, deliver under

pressure, and consistently meet or exceed targets.

• Excellent communication, interpersonal, and execution skills with a proactive attitude and

bias for action.

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