Customer Relationship Management Specialist

About Vairam

Vairam is a fast-growing D2C fine jewellery brand. We create gold and diamond jewellery for modern women across Southeast Asia, with a unique zero-inventory model. Our mission is to blend personalisation, technology, and craftsmanship to redefine how jewellery is bought, gifted, and experienced.

Role Overview

We’re looking for a detail-oriented and customer-obsessed CRM Specialist

Key Responsibilities

• Design, build, and optimise automated CRM journeys across email, WhatsApp, and SMS using tools like Klaviyo, Mailchimp, or similar platforms
• Develop personalised campaigns for customer segments (first-time buyers, VIPs, inactive users, etc.)
• Monitor campaign performance, A/B test messaging, and optimize based on open rates, CTRs, and conversions
• Collaborate with design and content teams to ensure engaging creatives and timely communication
• Integrate CRM with Shopify and third-party apps for real-time customer data sync
• Analyse retention metrics (repeat rate, LTV, churn) and recommend improvements
• Work closely with customer experience and marketing teams to ensure a seamless customer journey
• Set up and manage post-purchase NPS and review requests
• Handle list hygiene, opt-in compliances, and database segmentation

Qualifications

• 3+ years of hands-on experience in CRM/Retention Marketing in a B2C, D2C or eCommerce environment
• Experience with CRM tools like Klaviyo, MoEngage, or similar platforms
• Strong understanding of customer segmentation, personalisation, and lifecycle campaigns
• Analytical mindset with the ability to derive insights from campaign performance
• Good grasp of HTML for email formatting (bonus)
• Excellent communication and project management skills
• Passion for brand storytelling, customer experience, and data-driven growth
• Chennai-based or willing to work from Chennai in a hybrid setting

What We Offer

• A chance to be part of a high-growth, mission-driven brand shaping the future of fine jewelry
• Fast-paced environment with room for experimentation and ownership
• Creative freedom and a collaborative team culture
• Flexible hybrid work model

To Apply:

• Send your resume and a short note about why you're excited to join Vairam to sakthi@vairam.sg