Need a content writer who can create structured, engaging, and SEO-friendly content for our luxury D2C eCommerce brand targeting SEA & US. 0 to 2 yrs exp. (+/- 1) Key Requirements: Create engaging, SEO-driven content for: Home, Collection, Product, and Landing Pages Blogs, Articles, and Storytelling-based Content Evergreen and Informational Pages Campaign and Platform Content Write with a mobile-first approach to suit D2C shopper behavior. Understands our brand tone (luxury, elegant, minimal) and target audience language (tone and style) Follows best practices in SEO, keyword & market research, including interlinking, out linking, and market/keyword research Revamp existing pages to match our luxury, tone, and brand narrative. Collaborate with designers, the SEO team, and marketing for content planning. Skills: Content planning + market & trend research Strong command of storytelling, brand voice, long & microcopies Understanding of best optimization practices Ability to create clear, concise, mobile-optimized content Writes for the website and other platforms Familiarity with tools like Google Trends, Keyword Write plagiarism-free content with a clear structure and relevant links Appx. 2000 words a day (can be more or less) Show more Show less
About Vairam Vairam is a fast-growing D2C fine jewellery brand. We create gold and diamond jewellery for modern women across Southeast Asia, with a unique zero-inventory model. Our mission is to blend personalisation, technology, and craftsmanship to redefine how jewellery is bought, gifted, and experienced. Role Overview We’re looking for a detail-oriented and customer-obsessed CRM Specialist to own and scale our retention marketing strategy. You will be responsible for building automated customer journeys, managing lifecycle campaigns, and ensuring a consistent and personalised experience across all touch points—from onboarding to post-purchase to reactivation. Key Responsibilities Design, build, and optimise automated CRM journeys across email, WhatsApp, and SMS using tools like Klaviyo, Mailchimp, or similar platforms Develop personalised campaigns for customer segments (first-time buyers, VIPs, inactive users, etc.) Monitor campaign performance, A/B test messaging, and optimize based on open rates, CTRs, and conversions Collaborate with design and content teams to ensure engaging creatives and timely communication Integrate CRM with Shopify and third-party apps for real-time customer data sync Analyse retention metrics (repeat rate, LTV, churn) and recommend improvements Work closely with customer experience and marketing teams to ensure a seamless customer journey Set up and manage post-purchase NPS and review requests Handle list hygiene, opt-in compliances, and database segmentation Qualifications 3+ years of hands-on experience in CRM/Retention Marketing in a B2C, D2C or eCommerce environment Experience with CRM tools like Klaviyo, MoEngage, or similar platforms Strong understanding of customer segmentation, personalisation, and lifecycle campaigns Analytical mindset with the ability to derive insights from campaign performance Good grasp of HTML for email formatting (bonus) Excellent communication and project management skills Passion for brand storytelling, customer experience, and data-driven growth Chennai-based or willing to work from Chennai in a hybrid setting What We Offer A chance to be part of a high-growth, mission-driven brand shaping the future of fine jewelry Fast-paced environment with room for experimentation and ownership Creative freedom and a collaborative team culture Flexible hybrid work model To Apply: Send your resume and a short note about why you're excited to join Vairam to sakthi@vairam.sg
Job Opening: Part-Time HR Executive Location: Chennai (Work from Office) Industry: E-commerce – Jewelry Experience: Minimum 4–5 years in core HR functions Timing: Flexible – 2 to 3 hours per day Employment Type: Part-Time / Freelance Start Date: Immediate joiners preferred Key Responsibilities: * End-to-end Recruitment (sourcing, screening, coordination) * Onboarding of new hires (documents, orientation, setup) * Managing Leave & Attendance records * Payroll coordination with accounts * Handling basic HR Compliance and policy updates * Supporting employee engagement and issue resolution Ideal Candidate: * 4–5+ years of HR generalist experience (preferably in startups or e-commerce) * Strong communication and organizational skills * Comfortable working independently with minimal supervision * Chennai-based and open to short daily working hours
About the Role We are seeking a proactive Operations & Logistics Executive to manage the daily order flow, export documentation, and shipment tracking for our international fine jewelry business. This role focuses on execution — ensuring every order is processed smoothly, shipped on time, and customers receive timely updates. Key Responsibilities Order Processing: Manage customer orders from confirmation to delivery. Export Documentation: Handle export papers, customs filings (including Malaysia exports). Order Fulfilment: Coordinate with factories and logistics partners to prepare shipments. Shipment Tracking: Track orders in real-time from factory to Singapore/Malaysia and update the internal team. Customer Updates: Share accurate order status and shipment details with customers. Process Support: Assist in maintaining and improving existing order management systems. Requirements 1–3 years of experience in operations, logistics, or supply chain execution. Familiarity with export/shipping documentation is a strong plus. Detail-oriented with strong organizational skills. Comfortable with tools like Excel, CRMs, or order management platforms. Good communication skills for customer and vendor coordination. Nice to Have Prior experience in e-commerce, jewelry, or fashion logistics. Understanding of international shipping (Singapore/Malaysia). Startup experience where multitasking is key.
About the Role We are looking for a Sales Specialist who understands fine jewelry and e-commerce customer behavior. The role is to engage with leads, build trust, and convert them into successful sales through personalized communication, product knowledge, and customer-first service. Key Responsibilities Lead Conversion: Engage with inbound leads from website, WhatsApp, Instagram, email, and calls; guide them toward purchase decisions. Product Consultation: Understand customer needs and recommend the right jewelry pieces (gold, diamonds, customizations, gifting options). Cart Recovery: Follow up on abandoned carts and incomplete checkouts with offers, BNPL reminders, or urgency-based nudges. Customer Relationship: Build rapport with customers to encourage repeat purchases and referrals. Upselling & Cross-selling: Recommend matching sets, higher diamond grades, or add-on pieces to increase order value. CRM Updates: Maintain accurate lead and sales data in the CRM. Collaboration: Work closely with marketing and operations teams to align promotions and order fulfilment. Requirements 2–5 years of experience in sales, customer success, or client engagement (preferably jewelry, luxury, or high-ticket e-commerce). Strong knowledge of fine jewelry (diamonds, gold, customizations) and ability to educate customers. Excellent communication skills — both persuasive and empathetic. Proven track record of hitting or exceeding sales targets. Familiarity with CRM tools, WhatsApp Business, and social commerce. Nice to Have Background in luxury retail, jewelry boutiques, or high-value product sales. Understanding of Singapore/Malaysia customer preferences. Experience handling BNPL-driven sales and international customers. KPIs (Success Metrics) Lead-to-sale conversion rate (%) Abandoned cart recovery rate Average Order Value (AOV) uplift via upsell/cross-sell Monthly sales target achievement Customer retention from personal follow-ups
The Operations & Logistics Executive will play a crucial role in managing the daily order flow, export documentation, and shipment tracking for an international fine jewelry business. Your primary focus will be on ensuring the smooth processing of orders, timely shipping, and providing customers with regular updates on their orders. You will be responsible for managing customer orders from confirmation to delivery, handling export documentation including customs filings for Malaysia exports, coordinating with factories and logistics partners to prepare shipments, tracking orders in real-time, and updating the internal team on the status of shipments. Additionally, you will be expected to share accurate order status and shipment details with customers and assist in maintaining and improving existing order management systems. To excel in this role, you should have at least 3 years of experience in operations, logistics, or supply chain execution. Familiarity with export and shipping documentation would be advantageous. Strong attention to detail, excellent organizational skills, and proficiency in tools like Excel, CRMs, and order management platforms are essential. Effective communication skills for coordinating with customers and vendors are also necessary. It would be a bonus if you have prior experience in e-commerce, jewelry, or fashion logistics, an understanding of international shipping processes, particularly in Singapore and Malaysia, and experience working in a startup environment where multitasking is key.,
About the Role We are seeking a proactive Operations & Logistics Executive to manage the daily order flow, export documentation, and shipment tracking for our international fine jewelry business. This role focuses on execution — ensuring every order is processed smoothly, shipped on time, and customers receive timely updates. Key Responsibilities Order Processing: Manage customer orders from confirmation to delivery. Export Documentation: Handle export papers, customs filings (including Malaysia exports). Order Fulfilment: Coordinate with factories and logistics partners to prepare shipments. Shipment Tracking: Track orders in real-time from factory to Singapore/Malaysia and update the internal team. Customer Updates: Share accurate order status and shipment details with customers. Process Support: Assist in maintaining and improving existing order management systems. Requirements 1–3 years of experience in operations, logistics, or supply chain execution. Familiarity with export/shipping documentation is a strong plus. Detail-oriented with strong organizational skills. Comfortable with tools like Excel, CRMs, or order management platforms. Good communication skills for customer and vendor coordination. Nice to Have Prior experience in e-commerce, jewelry, or fashion logistics. Understanding of international shipping (Singapore/Malaysia). Startup experience where multitasking is key. You can also send your resume to OfficeAdmin@vairam.co
Employment Type : Full-Time About the Role: We’re looking for a skilled Content Writer who can create engaging, structured, and SEO-friendly content for our luxury D2C jewellery brand. Your words will shape the voice of our brand across digital touchpoints, from landing pages, product descriptions to compelling blog stories and emailers. If you have a flair for elegant, minimal storytelling and understand how to connect with brands, we’d love to hear from you. Key Requirements: ● Create engaging, SEO-driven content for: ○ Website, Collections, Products, and other Landing Pages ○ Blogs, Editorials, and Storytelling-based Content ○ Evergreen Guides and Informational Pages ○ Campaign and Platform Content ● Write with a mobile-first approach to suit D2C shopper behavior. ● Understands our brand tone (luxury, elegant, minimal) and target audience language (tone and style) ● Follows best practices in SEO, keyword & market research, including interlinking, outlinking, and market/keyword research ● Revamp and optimize existing content for clarity, tone, and performance. ● Work closely with design, SEO, and marketing teams on content strategy and rollout. Skills: ● Content planning + market & trend research ● Strong command of storytelling, brand voice, long & microcopies ● Understanding of best optimization practices ● Ability to create clear, concise, mobile-optimized content ● Writes for the website and other platforms ● Familiarity with tools like Google Trends, Keyword Research ● Write plagiarism-free content with a clear structure and relevant links ● Appx. 2000 words a day (can be more or less) Nice-to-Have Experience writing for fashion, jewelry, beauty, or accessories
As a Performance Marketing Lead at our fast-growing startup, you will play a crucial role in driving growth and turning data into actionable insights. Your responsibilities will include: - Taking full ownership of paid marketing initiatives from start to finish - Designing and executing targeted campaigns to generate high-quality leads and conversions - Optimizing conversion funnels, testing strategies, and refining messaging to maximize ROI - Driving retention through remarketing and personalized campaigns - Defining growth metrics, tracking performance, and pivoting based on data insights - Collaborating with product, design, and customer teams to accelerate results To excel in this role, you should have: - 8+ years of performance marketing experience, preferably in D2C/B2C e-commerce - A proven track record of scaling paid campaigns with measurable results - Hands-on expertise with Google Analytics, Ads Manager, and attribution tools - A strong analytical mindset with the ability to translate data into effective strategies - A bias for action, being comfortable with running multiple campaigns in a fast-paced environment - Curiosity and a willingness to experiment with new trends and channels If you are ready to take ownership of growth and drive direct impact, we invite you to apply now or send your resume to OfficeAdmin@vairam.co. Join our growth journey and be part of our mission to scale, innovate, and make a difference.,
As a skilled CAD Designer with a strong background in jewelry design, your role will involve developing detailed 3D CAD models for fine jewelry, ensuring accuracy and manufacturability. You will collaborate with design and production teams to convert design concepts into workable CAD drawings, modify and improve existing designs as per client or production requirements, and ensure CAD files are optimized for CAM and 3D printing processes. It is essential for you to stay updated with the latest jewelry design trends, CAD techniques, and tools. Key Responsibilities: - Develop detailed 3D CAD models for fine jewelry, ensuring accuracy and manufacturability. - Collaborate with design and production teams to convert design concepts into workable CAD drawings. - Modify and improve existing designs as per client or production requirements. - Ensure CAD files are optimized for CAM and 3D printing processes. - Stay updated with the latest jewelry design trends, CAD techniques, and tools. Requirements: - Proven experience as a CAD Designer in the jewelry industry. - Strong proficiency in Matrix (preferred) or Rhino software. - Good understanding of jewelry manufacturing processes (casting, stone setting, finishing). - Attention to detail, creativity, and strong problem-solving skills. - Ability to work independently as well as in a team environment. Good to Have: - Knowledge of other design/rendering tools (e.g., ZBrush, KeyShot, Blender). - Experience in custom jewelry projects and rapid prototyping. - Strong portfolio showcasing CAD work. If you are interested in this opportunity, you may share your resume directly at officeadmin@vairam.co.,
About the Role We are seeking a proactive Operations & Logistics Executive to manage the daily order flow, export documentation, and shipment tracking for our international fine jewelry business. This role focuses on execution — ensuring every order is processed smoothly, shipped on time, and customers receive timely updates. Key Responsibilities Order Processing: Manage customer orders from confirmation to delivery. Export Documentation: Handle export papers, customs filings (including Malaysia exports). Order Fulfilment: Coordinate with factories and logistics partners to prepare shipments. Shipment Tracking: Track orders in real-time from factory to Singapore/Malaysia and update the internal team. Customer Updates: Share accurate order status and shipment details with customers. Process Support: Assist in maintaining and improving existing order management systems. Requirements 1–3 years of experience in operations, logistics, or supply chain execution. Familiarity with export/shipping documentation is a strong plus. Detail-oriented with strong organizational skills. Comfortable with tools like Excel, CRMs, or order management platforms. Good communication skills for customer and vendor coordination. Nice to Have Prior experience in e-commerce, jewelry, or fashion logistics. Understanding of international shipping (Singapore/Malaysia). Startup experience where multitasking is key. You can also share your resume to the mail ID - Officeadmin@vairam.co
About the Role We are looking for a proactive Production & Order Coordinator to manage the end-to-end order process for our international fine jewelry business. This is a hands-on role focused on coordinating production, handling orders, tracking shipments, and responding to customer delivery queries . Key Responsibilities: Coordinate with vendor to ensure timely production of orders. Manage customer orders from confirmation to delivery. Track shipments and handle export documentation (including Singapore/Malaysia exports). Respond to customer delivery queries with accurate updates. Support process improvements in order management systems. Requirements: 1–3 years of experience in operations, logistics, or order management. Familiarity with export/shipping documentation is a plus. Detail-oriented, organized, and comfortable using Excel, CRMs, or order management tools. Strong communication skills for customer and vendor coordination. Nice to Have: Experience in e-commerce, jewelry, or fashion logistics. Understanding of international shipping processes. Startup experience with multitasking and flexibility. You can also share your resume to the mail ID - Officeadmin@vairam.co
Performance Marketing Lead – Join Our Growth Journey We’re a fast-growing startup on a mission to scale, innovate, and make an impact — and we’re looking for a Performance Marketing Lead who’s passionate about driving growth and turning data into action. If you’re excited about building acquisition channels from the ground up, optimizing conversion funnels, and experimenting with bold ideas, this role is for you. What You’ll Do Take full ownership of paid marketing initiatives end-to-end Design and run targeted campaigns that drive high-quality leads & conversions Optimize funnels, test strategies, and refine messaging to maximize ROI Drive retention with remarketing & personalized campaigns Define growth metrics, track performance, and pivot based on data insights Collaborate with product, design & customer teams to accelerate results What You Bring 8+ years of performance marketing experience (D2C / B2C e-commerce preferred) Proven track record of scaling paid campaigns with measurable results Hands-on expertise with Google Analytics, Ads Manager & attribution tools Strong analytical mindset + ability to translate data into strategy A bias for action — comfortable running multiple campaigns in a fast-paced environment. Curious, and eager to experiment with new trends & channels ✨ If you’re ready to take ownership of growth and make a direct impact, we’d love to hear from you! 📩 Apply now or send your resume to OfficeAdmin@vairam.co
Performance Marketing Lead – Join Our Growth Journey Mission Your mission is to solve one of our key marketing challenges: scaling budgets effectively across every product category. While seasonal sale pages like Diwali Specials and New Year Collections perform well, we struggle to achieve consistent sales in individual categories such as necklaces, bracelets, and rings, even when running performance ads for each category collectively. Key Responsibilities * Plan, execute, and optimize paid marketing campaigns across Meta, Google, and other digital platforms. * Scale budgets and performance across all product categories with controlled CAC and improved ROAS. * Identify and develop underperforming categories into consistent revenue contributors. * Collaborate with creative, product, and analytics teams to enhance campaign efficiency. * Monitor key metrics, analyze results, and report performance insights regularly. Key Outcomes * Improved performance in existing strong categories. * Achieve 15% month-on-month revenue growth. Qualifications * Masters is a must in Marketing and Business * 5 years of experience in performance marketing, preferably in D2C or e-commerce. * Strong analytical and problem-solving skills with a data-driven approach. * Experience managing ad campaigns on Meta, Google, and other major platforms. 📩 Apply now or send your resume to OfficeAdmin@vairam.co