Need a content writer who can create structured, engaging, and SEO-friendly content for our luxury D2C eCommerce brand targeting SEA & US. 0 to 2 yrs exp. (+/- 1) Key Requirements: Create engaging, SEO-driven content for: Home, Collection, Product, and Landing Pages Blogs, Articles, and Storytelling-based Content Evergreen and Informational Pages Campaign and Platform Content Write with a mobile-first approach to suit D2C shopper behavior. Understands our brand tone (luxury, elegant, minimal) and target audience language (tone and style) Follows best practices in SEO, keyword & market research, including interlinking, out linking, and market/keyword research Revamp existing pages to match our luxury, tone, and brand narrative. Collaborate with designers, the SEO team, and marketing for content planning. Skills: Content planning + market & trend research Strong command of storytelling, brand voice, long & microcopies Understanding of best optimization practices Ability to create clear, concise, mobile-optimized content Writes for the website and other platforms Familiarity with tools like Google Trends, Keyword Write plagiarism-free content with a clear structure and relevant links Appx. 2000 words a day (can be more or less) Show more Show less

About Vairam Vairam is a fast-growing D2C fine jewellery brand. We create gold and diamond jewellery for modern women across Southeast Asia, with a unique zero-inventory model. Our mission is to blend personalisation, technology, and craftsmanship to redefine how jewellery is bought, gifted, and experienced. Role Overview We’re looking for a detail-oriented and customer-obsessed CRM Specialist to own and scale our retention marketing strategy. You will be responsible for building automated customer journeys, managing lifecycle campaigns, and ensuring a consistent and personalised experience across all touch points—from onboarding to post-purchase to reactivation. Key Responsibilities Design, build, and optimise automated CRM journeys across email, WhatsApp, and SMS using tools like Klaviyo, Mailchimp, or similar platforms Develop personalised campaigns for customer segments (first-time buyers, VIPs, inactive users, etc.) Monitor campaign performance, A/B test messaging, and optimize based on open rates, CTRs, and conversions Collaborate with design and content teams to ensure engaging creatives and timely communication Integrate CRM with Shopify and third-party apps for real-time customer data sync Analyse retention metrics (repeat rate, LTV, churn) and recommend improvements Work closely with customer experience and marketing teams to ensure a seamless customer journey Set up and manage post-purchase NPS and review requests Handle list hygiene, opt-in compliances, and database segmentation Qualifications 3+ years of hands-on experience in CRM/Retention Marketing in a B2C, D2C or eCommerce environment Experience with CRM tools like Klaviyo, MoEngage, or similar platforms Strong understanding of customer segmentation, personalisation, and lifecycle campaigns Analytical mindset with the ability to derive insights from campaign performance Good grasp of HTML for email formatting (bonus) Excellent communication and project management skills Passion for brand storytelling, customer experience, and data-driven growth Chennai-based or willing to work from Chennai in a hybrid setting What We Offer A chance to be part of a high-growth, mission-driven brand shaping the future of fine jewelry Fast-paced environment with room for experimentation and ownership Creative freedom and a collaborative team culture Flexible hybrid work model To Apply: Send your resume and a short note about why you're excited to join Vairam to sakthi@vairam.sg