Customer Relationship Management Executive

Key Responsibilities: -

1. Database Acquisition & Management:

Multi-Channel Data Sourcing

doctors (dermatologists, cosmetologists, pediatricians) and MUAs through various digital and

offline channels.

Digital

networking platforms (LinkedIn), and targeted digital advertising campaigns to

generate leads.

Offline

Education), industry trade shows, and beauty-related events to network and collect

contact information.

Database Segmentation & Maintenance

specialty, location, and level of engagement to enable precise targeting. Ensure data accuracy

and hygiene within the CRM system.

2. Lead Nurturing & Conversion:

Content-Driven Nurturing

campaigns to nurture leads. Share valuable content such as clinical studies, product

information, application techniques, and exclusive educational resources tailored to the

interests of doctors and MUAs.

Webinar & Workshop Coordination:

featuring medical experts and senior MUAs to educate the target audience on the science

behind Bioderma products and their professional applications.

Precise Targeting for Sales

to identify and qualify high-potential leads.

Promotional Campaigns

programs to encourage product trials and first-time purchases among the professional

community.

3. Campaign Management:

Campaign Planning & Execution:

across various channels (email, WhatsApp, social media, events) to achieve specific

marketing objectives (e.g., product launches, educational initiatives, promotional offers).

Content Collaboration

and relevant messaging and creative assets for all campaigns, ensuring alignment with brand

guidelines and target audience needs.

A/B Testing & Optimization

performance.

Campaign Calendar Management

execution and coordination with internal teams and external partners.

4.Relationship Management & Engagement:

Doctor & MUA Engagement Programs

to foster a sense of community and loyalty among doctors and MUAs. This includes creating

closed-group forums for knowledge sharing and feedback.

Key Opinion Leader (KOL) Management

dermatologists, pediatricians, and renowned MUAs. Facilitate collaborations for brand

advocacy, testimonials, and content creation.

Personalized Communication

emails, acknowledging professional milestones, and providing bespoke support to key

contacts.

Feedback & Insights

MUAs on products, marketing materials, and competitor activities. Analyze this feedback to

derive actionable insights for the marketing and product development teams.

Analytics & Reporting:

Performance Tracking:

including email open rates, click-through rates, lead generation metrics, and conversion rates.

ROI Analysis

nurturing initiatives.

Reporting

challenges, and recommendations for future strategy.