Customer Marketing Manager

About Keka:

• We are B2B SaaS Platform pre-dominantly into the HR Space, helping companies and employees w.r.t time, attendance, performance management, payroll management, onboarding and hiring modules.
• This is one of those products which any HR would need to automate his/her process in any organization.
• 8 years since we have entered the market, and we do have a client base of around 8500 at present domestically and now we are planning to expand to the US Market
• Some of our clients are OYO, RR, Dream11, One+, shadi.com and so on. We have recently received Series funding of $57 million as well which is highest in the SaaS world.

Few Key Achievements:

• Company Valuation: 200 million Approximately
• Annual Revenue as of 2024: 13-14 million USD.
• 60-65% Year-on year growth
• Highest funding in the SaaS Space

Role

Location

We are looking for a passionate Customer Marketing Manager with 5+ years of experience to join our growing team at Keka. In this role, you’ll play a key part in deepening engagement with our amazing customers across the globe, creating compelling campaigns to drive cross-sell/up-sell pipeline, advocacy, and increased Customer Lifetime Value (CLTV). As the voice of Keka’s customers, you’ll build meaningful relationships, ensuring they see the full value of our platform while gathering insights to shape even better experiences.

If you’re excited about empowering HR teams, fostering strong customer connections, and making a real impact in a fast-growing organization, we’d love to have you join us!

Key Responsibilities:

• Marketing Campaign: Design and execute targeted email campaigns, web notifications/ads, webinars, and events to keep customers informed and engaged while driving upsell and cross-sell opportunities. Collaborate with the product and product marketing teams to create tailored content that resonates with existing customers.
• Customer Insights: Gather and analyze customer feedback through surveys, interviews, and reviews to identify needs and pain points. Leverage insights to guide product improvements and refine marketing strategies
• Cross-Functional Collaboration: Work closely with sales, product, and customer success teams to align customer initiatives with business objectives. Support retention and upsell efforts with focused marketing campaigns and strategies.
• Customer Engagement and Communication: Develop and manage monthly newsletters, crafting engaging content to inform, inspire, and drive meaningful interactions with customers.
• Customer Advocacy: Focus on building strong advocacy programs to spotlight customer success and drive long-term relationships.
• Brand reputation management: Design programs to proactively gather customer reviews on G2, LinkedIn, and Google, and support the customer success team in addressing feedback on these platforms

Preferred Skills:

• Experience in B2B SaaS or technology industries.
• Proficiency in content writing for customer-centric emails, blogs, and landing pages.
• Understanding of design principles to collaborate effectively with creative teams.
• Familiarity with customer advocacy programs like NPS and G2 reviews.
• Passion for building strong customer relationships and delivering great experiences.
• Ability to analyze data and turn insights into actionable strategies. Comfortable working in fast-paced, dynamic environments

Qualifications:

• 5+ years of experience in customer marketing, product marketing, or a related field.
• Strong understanding of customer lifecycle management and demand generation.
• Excellent copywriting and storytelling skills, with experience in creating landing pages and writing impactful content.
• Proficiency in marketing tools such as HubSpot, Mailchimp, Pendo, or similar platforms.
• Ability to analyze data and generate actionable insights.
• Experience in managing customer-focused presentations or webinars.
• Strong organizational and project management skills.