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Whatfix
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Customer Marketing Manager

Customer Marketing Manager

Whatfix

5 - 7 years

50 - 60 Lacs

bengaluru

Posted:1 day ago| Platform:

Apply

Skills Required

marketing programs customer marketing simulation social media sales enablement supply chain solutions software asset management customer service cisco analytics

Work Mode

Work from Office

Job Type

Full Time

Job Description

As a Customer Marketing Manager, you will be a pivotal part of our customer marketing efforts, collaborating closely with customers, global customer success & services, sales, sales enablement, and marketing teams.

Key Responsibilities:

Content Creation and Management

Develop compelling customer success stories through case studies, videos, and social media content
Manage and optimize customer content in Sales Enablement system, including:

Regular analysis of content performance metrics
Strategic updates to high-value assets
Content retirement based on relevance and performance

Ensure consistent brand compliance across all customer-facing materials

Customer Advocacy Programs

Lead the Tier 1 Customer Advocacy Program:

Identify and nurture relationships with strategic customers
Create thought leadership opportunities for key advocates
Develop platforms for customer success storytelling

Manage the Industry Awards Program for customer recognition
Lead the Customer Alumni Advocacy Program to maintain relationships with former customers in new positions

Metrics and Reporting:

Track and report on program effectiveness through:

Content engagement and utilization metrics
Tier 1 customer advocacy participation rates
Award submission success rates
Retention and revenue influence of customer marketing programs

What We Offer:

Opportunity to work in a dynamic, fast-paced environment.
Collaboration with talented teams across various functions.
The chance to make a significant impact on Whatfix s growth and customer success.

Qualifications/Requirements:

Master s degree from an accredited university
5-7 years experience in marketing. Experience in customer marketing, customer advocacy, and/or technology marketing a plus.
Excellence in spoken and written English.
Ability to thrive in a fast-paced, collaborative environment.
Ability to influence and drive objectives across global, regional, and functional teams to achieve outcomes.

Adept at creatively engaging and motivating customers with out-of-the-box thinking and innovative programs.
Data-driven and creative, you employ creativity to try new things and are constantly learning and refining based on data and reporting.

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