Routematic

Experience : 1-3 years About the Role: As a Marketing Coordinator at Routematic, you will play a key role in supporting and executing marketing initiatives specific to the Pune location. This includes brand awareness, event coordination, market research, and campaign management. You will work closely with the marketing team to enhance brand presence and ensure that all marketing efforts are strategically aligned with the company’s goals. This is a great opportunity for a junior resource to grow within a dynamic marketing team while contributing to regional marketing success. Key Responsibilities: Campaign Support : Assist in the development, execution, and monitoring of local marketing campaigns (digital, social media, print, etc.) aimed at increasing brand visibility and customer engagement in Pune. Brand Audit & Awareness Enabler : Support brand audit activities to assess and enhance Routematic’s brand presence in the Pune market. Ensure that marketing campaigns and materials align with the company’s values and messaging, driving awareness and consistency across all touchpoints. Event Execution & Management : Coordinate and assist in organizing local events, including product launches, webinars, industry events, and customer meetups. This includes managing logistics, vendor relationships, and post-event follow-up. Presentation Development & Editing : Create and edit presentations for internal and external stakeholders, ensuring that they are visually appealing, well-organized, and effectively communicate key marketing messages and insights. Market Research : Conduct research to identify local market trends, customer preferences, competitor activities, and opportunities for growth. Use findings to inform and refine marketing strategies. Content Creation : Support the content team by creating marketing materials such as blog posts, social media updates, email campaigns, and website content tailored to the Pune audience. Social Media Management : Oversee and update local social media channels to engage with the Pune audience, promote events, and share relevant content. Lead Generation : Assist in executing lead generation initiatives, tracking customer engagement, and ensuring effective follow-up processes for converting leads to opportunities. Reporting & Analytics : Track and report on the performance of local marketing campaigns, providing insights and suggesting areas of improvement. Use analytics tools to evaluate the effectiveness of campaigns. Cross-Functional Collaboration : Work closely with sales, product, and customer success teams to ensure alignment on marketing efforts and effective communication of regional marketing strategies. Qualifications: 1-3 years of experience in marketing or a related field. Previous experience in a marketing coordination role is a plus. Experience in event coordination and execution, with the ability to manage logistics, vendors, and post-event analysis. Basic experience with brand audits and market research, with the ability to analyze customer and competitor data. Proficiency in presentation tools (e.g., PowerPoint, Google Slides), with strong attention to detail and design. Familiarity with digital marketing tools and platforms (e.g., HubSpot, Google Analytics, social media management tools like Hootsuite or Buffer). Strong written and verbal communication skills, with the ability to create compelling content and edit marketing materials. Organized, detail-oriented, and able to manage multiple tasks and deadlines simultaneously. Ability to work collaboratively in a fast-paced environment and take initiative. Knowledge of the Pune market and local trends is a plus. Why Routematic? Join Routematic’s growing marketing team and gain hands-on experience in executing impactful marketing strategies for the Pune region. This role offers great exposure to a variety of marketing functions, including event management, content creation, and market research, with an opportunity to make a direct impact on our regional growth. Show more Show less

About the Role As a Senior Marketing Coordinator at Routematic , you will oversee all marketing activities and activations for our brands, COCO Rides and Routematic , in Pune. You will collaborate closely with internal teams, external agencies, and key stakeholders to execute impactful marketing campaigns, events, and brand activations, driving brand awareness and customer engagement. Key Responsibilities: Campaign Management : Lead the planning, execution, and optimization of multi-channel marketing campaigns for COCO Rides and Routematic . Ensure alignment with business objectives and campaigns that resonate with the target audience. Event Planning & Activation : Coordinate and manage local events, product launches, webinars, and other marketing activations. Work with agencies and external partners to ensure seamless execution and impactful results. Stakeholder Collaboration : Collaborate with internal teams (sales, product, customer success), clients and external agencies to align on marketing goals, strategies, and execution, ensuring smooth coordination across all touchpoints. Brand Awareness & Strategy : Develop and implement strategies to increase brand visibility for COCO Rides and Routematic in Pune. Ensure all marketing efforts align with brand messaging and positioning. Market Research & Analysis : Conduct market research to understand local customer needs, industry trends, and competitor activities. Use insights to guide marketing decisions and refine strategies. Content Creation & Management : Oversee content creation for campaigns across multiple channels (email, social media, website, etc.), ensuring all content aligns with brand messaging and engages the target audience. Lead Generation : Drive lead generation efforts by coordinating campaigns that attract and convert leads. Collaborate with sales and other teams to nurture leads through the marketing funnel. Budget Management : Manage and track marketing budgets for local campaigns and events. Ensure campaigns are cost-effective while maximizing ROI. Performance Tracking & Reporting : Monitor and report on the success of campaigns, events, and activations, providing insights to continuously optimize and improve strategies. Qualifications: 5-7 years of experience in marketing, with expertise in campaign management, event coordination, and content creation. Proven ability to manage multi-channel marketing campaigns and work with agencies and external stakeholders. Strong experience executing local brand activations and events, both virtual and in-person. Excellent communication skills and ability to work collaboratively with internal and external teams. Strategic thinker with a data-driven approach to decision-making and performance tracking. Strong project management skills with the ability to manage multiple initiatives and deadlines. Proficiency with marketing tools such as Google Analytics, CRM systems, email marketing platforms, and social media management tools.

Routematic is recognized as a thought leader in the domain. We have consistently helped our clients enhance safety for their employees and achieve significant cost savings while delivering a unique experience to their employees. Routematic s strong focus on continuous innovation is reflected in the 6 technology patents and 1 design patent which are part of Routematic. Routematic s rapid growth over the past 5 years (~ 100% YoY growth) speaks volumes about the validity of its vision and its team s execution capabilities. We believe that the culture of the organization is the ultimate driver of value for both our clients and our colleagues. At Routematic we live by the principles of Innovation and Excellence. We believe that our leaders should be easily approachable by anyone and everyone in the organization and true innovation can happen only when every member of our organization is maximizing their potential. Our team is our real strength and we are always looking to add more muscle. The founding team at Routematic is drawn from premier institutions like IISc, ISB and IIM with over 50 years of collective experience. Job Description The production support engineer will work in a team environment to design and execute solutions to fix identified problems. We are looking for a self-starter who is excited to learn and improve his or her skillset in the ever-evolving medium of the web and mobile to provide out-of-the-box solutions. The ideal candidate will be a thinker who is disciplined and has a penchant for attention to details. An analytical mind who knows that the devil lies in the details and is not afraid to question the existing product features/requirements/design to make it even better. He/she understands that effective production support is key to the success of a product and for achieving the organization s goals. Responsibilities Technical Support trouble-shooting client issues with high level data analysis and develop code updates to fix reported defects. Serve as a thought leader on the production related issues. Stabilize new products from R&D into Production. Identify root causes of technical issues in production and out of box failures. Interact with teams during new product/feature development providing insights from technical issues of previous products/features. Engage in internal issues review and client calls. Other Responsibilities Work on continuous improvement of the products through innovation and learning. Someone with a knack for benchmarking and optimization. Work as a team player and make Routematic s work culture even more awesome Candidate Profile Experience 3 to 5 years of programming and support experience in Microsoft SQL Server, Microsoft Windows and Linux environment. Prior experience working on production support of high visibility, high traffic web application will be an advantage. Prior experience of working in a product company would be an advantage. Education Engineering Degree preferable but not a constraint for the right candidate as long as experience and other qualification requirements are met. BE/B. Tech/ME/M. Tech/BCA/MCA from IITs/Top NITs/Tier-One schools or any graduate with a PG in IT/CS Skills Excellent skills in debugging and identifying problems using logs and querying databases Excellent knowledge of database programming using MS SQL Server 2008 +,MySQL Good understanding of Linux environments with ability to understand code scripts. Knowledge of scripting/programming using modern high-level languages will be a plus Sound Knowledge of latest Architecture trends, Design Patterns and Object-Oriented Programming Concepts Knowledge of RESTful APIs, Microsoft .NET Technologies, Nginx, RabbitMQ, Kafka and Redis will be a plus Good understanding of code versioning tools such as Git, BitBucket, Mercurial, SVN, etc. and familiarity with continuous integration Soft Skills: Strong communication and inter-personal skills. Ability to work in a fast paced, high energy environment

The Customer Success will play a pivotal role in ensuring the success and satisfaction of our clients in the ground transportation sector. You will be responsible for developing strong, long-term relationships with clients, ensuring they achieve their desired outcomes using our transportation services, and supporting them through every stage of their journey. Your goal is to maximize customer retention, satisfaction, and business growth while acting as the voice of the customer internally. Key Responsibilities Customer Relationship Management: Build and maintain strong, long-lasting relationships with customers, understanding their needs and challenges within the transportation industry. Act as a trusted advisor, offering tailored solutions that help clients achieve their goals. Regularly check in with clients to understand their satisfaction levels and provide proactive support. Onboarding & Implementation: Guide new customers through the onboarding process, ensuring smooth integration of services. Conduct training sessions for clients to familiarize them with the product/service and provide ongoing guidance as needed. Customer Support & Issue Resolution: Provide timely and efficient support for any customer inquiries, issues, or concerns related to transportation services. Collaborate with internal teams (Deployment team, tracking team Feedback team, Billing and accounts team, technical, operations) to resolve complex customer issues and ensure service continuity. Customer Advocacy & Feedback: Collect and analyse feedback from customers to identify areas for improvement in service delivery, product offerings, or operational processes. Represent customer interests in product development and operational improvements. Renewals & Upselling: Monitor customer usage patterns and proactively identify opportunities for service expansion or upselling. Ensure timely contract renewals and handle any renewal negotiations as needed. KPI Management & Reporting: Monitor customer health and success metrics, providing regular reports and updates to management. Track customer satisfaction (CSAT) scores, and other relevant metrics to ensure customer satisfaction. Qualifications Experience: 3+ years of experience in customer success, account management, or a related field, preferably in the transportation, logistics, or supply chain industry. Strong understanding of transportation services (fleet management, Tech implementation, route optimization, etc.) is highly desirable. Skills: Exceptional communication skills with the ability to build rapport and trust with clients. Strong problem-solving abilities and a customer-first mentality. Detail-oriented and capable of managing multiple customer accounts simultaneously. Ability to understand and analyse customer data to inform decisions and improve customer outcomes. Proficient in Microsoft Office Suite, Google Workspace, or equivalent tools. Education: Bachelor s degree in business, Logistics, Transportation, or a related field. Why Join Us? Work with a dynamic and growing company in the transportation industry. Opportunity to make a direct impact on customer satisfaction and company growth. Competitive salary and benefits. Career development and training opportunities.

Customer Advocacy & Storytelling Identify customer success stories and develop named testimonials and impact-driven case studies. Build an advocacy pipeline by nurturing customer champions for webinars, PR, reference programs, and advisory boards. Own content creation, approvals, and timelines for external-facing success narratives. Customer Communication & Lifecycle Marketing Design and implement personalized journey campaigns that align with lifecycle stages, usage patterns, and engagement needs. Run feature announcement mailers, success newsletters, and ongoing customer education campaigns. Conduct satisfaction surveys, NPS, and feedback loops to measure sentiment and identify areas for improvement. Build a calendar of customer milestones (e.g., 1-month, 1-year, 5-year anniversaries) and create engagement touchpoints. Customer Engagement & Relationship Building Coordinate ROCC client visits, ensuring seamless execution and value-driven conversations. Support Customer Success in organization mapping, relationship development, and executive alignment. Manage customer participation in beta programs, Routematic events, and client advisory councils. Ideal Candidate Profile Must-Have 6-8 years of B2B marketing experience, with at least 2 3 years in customer marketing, product marketing, or lifecycle roles. Demonstrated success in running training webinars, product launch campaigns, and adoption initiatives. Strong communication and storytelling skills with a portfolio of content (case studies, email campaigns, decks). Ability to work cross-functionally and manage multiple initiatives simultaneously. Experience with CRM and marketing tools (Hubspot, Salesforce, Typeform, webinar platforms, etc.).

Job Summary We are seeking a motivated and results-driven Inside Sales Associate to join our dynamic sales team. The ideal candidate will be responsible for generating leads, building customer relationships, and generating SQL s over the phone or via online communication. The inside sales representative will be responsible for developing new leads, understanding the targeted industry verticals and pitching the product, understanding various personas to get connected and driving the lead towards product demonstration and closure with the sales team. You should be able to set up client meetings or demo and discovery calls and meet targets. Responsibilities Respond promptly and immediately to inbound inquiries from prospective customers via phone, email, chat, and CRM platforms. Qualify leads based on predefined criteria and route them appropriately within the sales pipeline. Understand customer needs and pain points to recommend suitable products or solutions. Conduct product demonstrations or consultations when required. Follow up with warm leads to nurture relationships and drive sales conversions. Maintain accurate and up-to-date records in the CRM system (e.g., Salesforce, HubSpot). Collaborate closely with the marketing and sales teams to provide feedback on lead quality and customer trends. Meet or exceed monthly sales and lead conversion targets. Deliver exceptional customer experiences throughout the pre-sale process. Meet and exceed sales targets and performance metrics. Desired Candidate Profile Excellent verbal and written communication skills with the ability to clearly explain product benefits and value. Naturally persuasive, with a drive to meet or exceed sales goals and KPIs. Ability to grasp product knowledge, industry context, and customer needs quickly. Capable of managing multiple leads and tasks simultaneously while maintaining accurate records. Comfortable using CRM tools (e.g., HubSpot, Salesforce), communication platforms, and basic productivity software. Note: This job description is intended to convey information essential to understanding the scope of the job and the general nature and level of work performed by job holders within this job. It is not intended to be an exhaustive list of qualifications, skills, efforts, duties, responsibilities, or working conditions associated with the position.

Key Responsibilities Master Data Management -Ensure accuracy and consistency in master data across all financial systems, including account codes, cost centers, and business units. Accurate Monthly Closing-Oversee and ensure timely and accurate monthly, quarterly, and year-end financial closings in compliance with accounting standards. MIS Reporting & Schedules-Prepare and deliver timely, customized Management Information System (MIS) reports and monthly financial schedules to support business decision-making. Ledger Reconciliation -Perform regular reconciliations of general ledger accounts and ensure timely resolution of discrepancies. Audit Support -Facilitate internal and external audits by providing necessary documentation, reconciliations, and explanations, ensuring audit completion within stipulated timelines. Budgeting and Forecasting Assistance -Support the finance team in budgeting, forecasting, and variance analysis activities to improve financial planning and performance tracking. Fixed Asset Management -Maintain and update the fixed asset register in accordance with accounting policies and ensure accurate depreciation and capitalization. Team Guidance & SOP Compliance -Guide and mentor the accounting team to ensure accurate postings and adherence to established Standard Operating Procedures (SOPs). Cross-Functional Collaboration -Collaborate with internal departments (e.g., procurement, HR, operations) to align financial processes and improve interdepartmental efficiency. Qualifications & Skills: CA/CMA or Semi qualified professional qualification preferred Minimum 4-5 years of experience in general ledger accounting and MIS reporting Strong knowledge of accounting principles and financial reporting standards Proficient in ERP systems (e.g., SAP, Oracle) and advanced Excel skills, Strong analytical, problem-solving, and communication skills, Ability to manage multiple priorities and work in a deadline-driven environment Note: This job description is intended to convey information essential to understanding the scope of the job and the general nature and level of work performed by job holders within this job. It is not intended to be an exhaustive list of qualifications, skills, efforts, duties, responsibilities, or working conditions associated with the position.

Role Overview The Manager Commute Centralized Helpdesk will be responsible for leading a centralized operations team managing multiple corporate clients for Routematic fleet services. This role requires ensuring flawless routing, vehicle deployment, SOP adherence, real-time tracking, incident management, timely feedback closure, and proactive client communication. The manager will oversee daily operations, ensure service delivery as per SLAs, conduct client visits when required, and drive operational excellence. Key Responsibilities Team Leadership & Management Lead, mentor, and manage a team of 7 8 Helpdesk Executives. Allocate tasks, monitor performance, and ensure workload balance. Conduct team meetings, training sessions, and periodic appraisals. Build a performance-driven, customer-focused culture. Routing & Deployment Oversight Review and approve routing plans for multiple clients, ensuring efficiency and SLA compliance. Oversee timely vehicle deployment for all scheduled trips. Optimize routes for cost and time efficiency while meeting client-specific requirements. Client Management & Visits Act as the main escalation point for client concerns related to routing, trips, or incidents. Conduct client visits as per operational or relationship management needs. Share updates, reports, and improvement plans during review meetings. Feedback Resolution Track, investigate, and resolve client and employee feedback promptly. Ensure timely closure of feedback with documented resolution steps. Identify recurring issues and implement preventive measures. Vehicle Tracking & Delay Management Ensure continuous tracking of all vehicles during operational hours. Take immediate corrective action in case of delays, route deviations, or breakdowns. Coordinate with drivers, internal operations team, vendors, and clients to minimize service disruptions. Incident & Escalation Management Follow the Incident Management SOP for quick escalation and resolution. Maintain clear communication with clients during operational disruptions. Document and review incidents to prevent recurrence. Reporting & Analytics Prepare and share daily, weekly, and monthly performance reports as per client requirements. Track KPIs such as on-time performance, incident count, and feedback closure rates. Use analytics to identify improvement opportunities and drive operational efficiency. SOP Adherence & Compliance Ensure all helpdesk and routing processes align with Routematic s SOPs. Maintain compliance with corporate safety protocols and transport regulations. Update SOPs periodically to reflect operational and client changes. Helpdesk Operations Oversee handling of calls, emails, and chat support for all assigned clients. Ensure queries are logged, tracked, and resolved within agreed timelines. Monitor call quality and process adherence. Process Improvement & Technology Enablement Suggest and implement process enhancements for better client experience and operational control Key Skills & Competencies Strong leadership and team management skills. Excellent client handling and relationship management abilities. Proficiency in route planning, vehicle tracking systems, and operational dashboards. Problem-solving skills with quick decision-making ability. Data-driven approach with good knowledge of MS Excel, MIS, and reporting tools. Knowledge of employee transportation and compliance regulations. Qualifications & Experience Graduate in Business Administration, science, commerce, Logistics, Supply Chain, or related field (MBA preferred). 5 8 years of experience in transport operations as a transport lead, fleet management, or centralized help desk management. Experience in managing multi-client operations and a team of 5+ members. Prior exposure to corporate employee transportation operations is a must. Key Performance Indicators (KPIs) SLA adherence (on-time departures, trip completions). Client satisfaction and retention score. Feedback closure rate within agreed timelines. Vehicle tracking compliance and delay response time. Team productivity and process adherence. Reporting accuracy and timeliness. Note: This job description is intended to convey information essential to understanding the scope of the job and the general nature and level of work performed by job holders within this job. It is not intended to be an exhaustive list of qualifications, skills, efforts, duties, responsibilities, or working conditions associated with the position.