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Routematic
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Customer Marketing Manager

Customer Marketing Manager

Routematic

1 - 6 years

5 - 9 Lacs

bengaluru

Posted:Just now| Platform:

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Skills Required

product launch training usage customer marketing relationship building customer engagement product marketing crm logistics salesforce

Work Mode

Work from Office

Job Type

Full Time

Job Description

Customer Advocacy & Storytelling

Identify customer success stories and develop named testimonials and impact-driven case studies.
Build an advocacy pipeline by nurturing customer champions for webinars, PR, reference programs, and advisory boards.
Own content creation, approvals, and timelines for external-facing success narratives.

Customer Communication & Lifecycle Marketing

Design and implement personalized journey campaigns that align with lifecycle stages, usage patterns, and engagement needs.
Run feature announcement mailers, success newsletters, and ongoing customer education campaigns.
Conduct satisfaction surveys, NPS, and feedback loops to measure sentiment and identify areas for improvement.
Build a calendar of customer milestones (e.g., 1-month, 1-year, 5-year anniversaries) and create engagement touchpoints.

Customer Engagement & Relationship Building

Coordinate ROCC client visits, ensuring seamless execution and value-driven conversations.
Support Customer Success in organization mapping, relationship development, and executive alignment.
Manage customer participation in beta programs, Routematic events, and client advisory councils.

Ideal Candidate Profile

Must-Have

6-8 years of B2B marketing experience, with at least 2 3 years in customer marketing, product marketing, or lifecycle roles.
Demonstrated success in running training webinars, product launch campaigns, and adoption initiatives.
Strong communication and storytelling skills with a portfolio of content (case studies, email campaigns, decks).
Ability to work cross-functionally and manage multiple initiatives simultaneously.
Experience with CRM and marketing tools (Hubspot, Salesforce, Typeform, webinar platforms, etc.).

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