Customer Marketing Manager

As the Manager, Supplier and Venues Solutions (SVS) Customer Marketing at Cvent, you will play a crucial role in driving adoption, engagement, retention, advocacy, and expansion for existing Cvent customers. Your focus will be on developing and implementing programs that cater to all critical stages of the customer journey, from onboarding to ongoing engagement with our products. Your responsibilities will include driving adoption and relationship-building initiatives with a selected list of top accounts, collaborating closely with strategic account sales leaders, analytics teams, and client success advisors. You will be tasked with designing personalized marketing programs aimed at driving product adoption, awareness, and advocacy within these key accounts. Additionally, you will work towards strengthening relationships with corporate points of contact (POCs) at the account level and enhancing engagement, adoption, and branding initiatives at a property level. Your role will require you to lead strategic marketing campaigns tailored to customer lifecycle stages at both the corporate and property levels. You will also be responsible for spearheading Cvent advocacy programs and creating opportunities for customers to champion Cvent within their organizations and industries. Collaborating with various teams such as Sales, Analytics, Client Success, Product Marketing, and Global Marketing will be essential to ensure a seamless customer experience across the adoption and engagement journey. To excel in this role, you will need a Bachelor's degree in marketing, business, or a related field, with an MBA being a plus. A minimum of 8 years of experience in B2B Marketing, particularly in Customer Marketing, Account-Based Marketing (ABM), or Customer Advocacy, is required. You should possess strong strategic account engagement skills, a track record of working collaboratively with Sales and Customer Success teams, and proficiency in interpreting data to optimize marketing strategies. Excellent communication, interpersonal, and organizational skills, along with familiarity with CRM and marketing automation platforms, are also crucial. The ideal candidate for this position is a strategic thinker capable of translating business objectives into impactful marketing initiatives. You should be detail-oriented, organized, and possess strong project management skills. Your ability to collaborate effectively across teams, think creatively, and thrive in a fast-paced, high-growth environment will be key to your success in this role. Experience in the hospitality industry and SaaS will be advantageous.,