4 Accountbased Marketing Jobs

Wipro Limited is a leading technology services and consulting company that focuses on creating innovative solutions to address clients" most complex digital transformation needs. With a holistic portfolio of capabilities in consulting, design, engineering, and operations, Wipro helps clients achieve their boldest ambitions and build future-ready, sustainable businesses. With a global presence of over 230,000 employees and business partners in 65 countries, Wipro is committed to helping customers, colleagues, and communities thrive in an ever-changing world. As the Head of Marketing, Manufacturing at Wipro, you will be responsible for developing and managing integrated demand generation, account-based marketing, and deal pursuit campaigns to enhance the Wipro brand and drive measurable business results. Working closely with senior manufacturing business, account, and sales leaders, as well as a team of marketing experts, you will focus on improving pipeline, sales, and revenue outcomes through digital-first marketing programs tailored to meet buyers" needs. Your responsibilities will include: - Enhancing mindshare, deal origination, and client acquisition through targeted digital-first campaigns - Improving client retention and growing share of wallet through account-based marketing initiatives - Increasing win rates and revenue growth through deal pursuit campaigns - Collaborating with various teams to develop strategic marketing plans - Executing demand generation and account-based marketing activities - Developing marketing plans, contact lists, and databases for target accounts - Working with agencies and specialized teams to plan and execute marketing activities - Analyzing data, gaining insights, and continuously improving results - Partnering with deal pursuit teams to strategize win strategies and differentiate solutions - Maintaining project plans, tracking execution, reporting status, analyzing data, and managing budgets The ideal candidate for this role is a highly collaborative and passionate marketing leader with the ability to assess business opportunities and develop strategic marketing plans that drive business outcomes. You should have 6 to 8 years of experience in strategizing, developing, and executing demand generation, account-based marketing, and deal pursuit campaigns in enterprise organizations. Join Wipro and be part of a modern digital transformation partner that encourages continuous evolution and reinvention. Realize your ambitions and design your own reinvention in a business powered by purpose. Wipro welcomes applications from individuals with disabilities. Visit www.wipro.com for more information.,

Wipro Limited is a renowned technology services and consulting company dedicated to developing innovative solutions to meet the complex digital transformation needs of clients. With a global presence of over 230,000 employees and business partners across 65 countries, Wipro aims to help customers, colleagues, and communities thrive in an ever-changing world. For more information, visit www.wipro.com. As the Head of Marketing, Automotive at Wipro, you will play a pivotal role in strategizing, implementing, and managing integrated demand generation, account-based marketing, and deal pursuit campaigns. Your primary focus will be to enhance the Wipro brand and drive tangible business results by collaborating closely with senior automotive business, account, and sales leaders, along with a team of marketing experts. Your responsibilities will involve improving pipeline, sales, and revenue outcomes through digital-first marketing programs tailored to buyers" needs. In your role: - Demand Generation: Enhance mindshare, deal origination, and client acquisition by executing targeted digital-first campaigns that showcase Wipro's thought leadership, case studies, and more through engaging virtual and in-person interactions. - Account-Based Marketing: Strengthen client relationships and expand market share by delivering tailored account-based marketing campaigns focused on enhancing buyer relationships and expanding Wipro's presence within accounts. - Deal Pursuit Marketing: Elevate Wipro's solutions, differentiate offerings, and improve win rates through strategic deal pursuit campaigns that engage clients across various stages of the deal cycle. The ideal candidate for this position is a collaborative marketing leader with a passion for driving business outcomes. You should have experience in developing and executing marketing programs, collaborating with senior leaders, and integrating various marketing channels including website, email, social media, and events. Proficiency in Salesforce and Marketo or similar tools is necessary, along with excellent communication skills. Key Responsibilities: - Collaborate with business teams to develop strategic marketing plans. - Execute demand generation and account-based marketing for existing and new accounts. - Work with agencies and teams to plan and execute marketing activities. - Analyze market insights, competition strategies, and lead generation. - Team up with deal pursuit teams to strategize win strategies. - Develop engaging in-person and virtual events in partnership with specialists. - Manage project plans, track execution, report status, and oversee budget. Experience: - 8-10 years in strategizing and executing marketing campaigns in enterprise organizations. Join Wipro to be a part of a modern digital transformation journey and empower yourself to reinvent your career and skills. Wipro welcomes applications from individuals with disabilities.,

Wipro Limited is a prominent technology services and consulting company dedicated to creating innovative solutions for clients" most intricate digital transformation needs. With a workforce of over 230,000 employees and business partners spanning 65 countries, Wipro aims to help customers, colleagues, and communities thrive in an ever-evolving world. For more information, visit www.wipro.com. As the Head of Marketing, Manufacturing at Wipro in Bengaluru, India, your role will involve strategizing, implementing, and overseeing integrated demand generation, account-based marketing, and deal pursuit campaigns to enhance the Wipro brand and drive measurable business outcomes. Collaborating closely with senior manufacturing business, account, and sales leaders, as well as a team of marketing experts, you will aim to enhance pipeline, sales, and revenue results through digital-first marketing initiatives tailored to buyers" needs. Your responsibilities will include: - Improving mindshare, deal origination, and client acquisition through targeted digital-first campaigns. - Enhancing client retention and growing share of wallet via account-based marketing efforts. - Elevating win rates and revenue growth through deal pursuit marketing campaigns. The ideal candidate for this role is a collaborative and enthusiastic marketing leader with the ability to assess business opportunities and devise strategic marketing plans that drive business success. Previous experience in collaborating with senior business, account, and sales leaders is crucial, along with proficiency in integrating various marketing channels such as website, email, social media, and events. Proficiency in Salesforce and Marketo or equivalent platforms, as well as effective communication skills, are essential. Key Responsibilities: - Collaborate with Sector Head and business teams to develop strategic marketing plans. - Execute demand generation and account-based marketing for existing and new accounts. - Develop marketing plans and contact databases for target accounts. - Analyze industry market trends, competition, and marketing strategies. - Generate, manage, and nurture leads aligned with business outcomes. - Analyze data, derive insights, and continuously improve results. - Partner with deal pursuit teams to strategize win strategies. - Work with specialists and agencies to organize engaging events. - Maintain project plans, track execution, report status, and manage budgets. Experience required for this role includes 6 to 8 years of experience in strategizing, developing, and executing demand generation, account-based marketing, and deal pursuit campaigns in enterprise organizations. Join Wipro to reinvent your world and be part of a modern, digitally transformed organization. Embrace the opportunity for constant evolution and design your reinvention. Wipro welcomes applications from individuals with disabilities.,

About QualiZeal: QualiZeal is North America's Fastest-growing Independent Digital Quality Engineering Services company with a global headcount of 800+ Software Quality and Development Engineers. Trusted by 40+ global enterprises, QualiZeal has delivered over 200 successful projectsin the areas of Quality Engineering, Digital Engineering, Advisory and Transformation, and Emerging Technology Testingearning an industry-leading client NPS score of 85. Founded on principles of delivery excellence, service orientation and customer delight, we are a fast-paced, culture-driven organization on a high-growth trajectory. Recognitions: Great Place to Work Certified (2023,2024) Major Contender in Quality Engineering by Everest Group (2023) Economic Times Excellence Award (2023) The Global Choice Award (2022) NASSCOM Member ISO 13485:2016 and ISO 9001:2015 Glassdoor Rating: 4.7 Job Overview - As an ABM Manager at QualiZeal India, you will play a pivotal role in our marketing team, focusing on driving marketing strategies tailored to key accounts. Your expertise will help us enhance brand visibility and accelerate business growth by developing personalized marketing campaigns aimed at engaging specific customer segments. Key Responsibilities Develop and execute account-based marketing plans for strategic accounts, aligning with the sales team to ensure targeted and cohesive strategies. Collaborate with sales and marketing teams to identify key accounts, decision-makers, and critical influencers. Create customized marketing content and messaging for various platforms, such as email campaigns, webinars, events, and digital advertising. Monitor and analyze the effectiveness of ABM campaigns and strategies, providing actionable insights and recommendations for optimization. Manage budgets and resources effectively, ensuring maximum ROI on ABM initiatives. Stay updated with the latest ABM tools, technologies, and trends to keep our strategies ahead of the curve. Skills and Qualifications Proven experience in account-based marketing, B2B marketing, or a similar role. Strong understanding of CRM systems and marketing automation tools. Excellent communication, interpersonal, and presentation skills. Ability to work collaboratively in a team-oriented environment. Strong analytical skills and data-driven thinking. Ideal Traits Strategic thinker with a knack for innovation. Detail-oriented with excellent organizational skills. Adaptive and responsive to the dynamic marketing landscape. Passionate about nurturing long-term customer relationships. Familiarity with SEO, content marketing, and digital marketing strategies.,