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0.0 - 3.0 years
0 Lacs
hyderabad, telangana
On-site
As an Enterprise Sales Specialist at Huemn, your primary focus will be driving B2B sales efforts for our studio management solution in Hyderabad. This mid-level, full-time position is tailored for dynamic individuals with up to 3 years of experience in sales. Your role will involve developing strong customer relationships, implementing effective sales strategies, and actively contributing to the company's growth within the photography industry. By joining us, you will have the opportunity to advance your career in a leading tech-savvy company while making a significant impact in the design sector. Your qualifications and skills should include proficiency in customer relationship management to establish and maintain strong connections with diverse clients, mastery of negotiation techniques to effectively persuade potential clients and close deals, and experience in B2B sales strategy focusing on targeted sectors and evolving client requirements. Additionally, you should possess knowledge of account-based marketing, proficiency with lead generation tools, capability to analyze data in sales, understanding of sales performance metrics, and strong communication skills to convey complex product information clearly and persuasively to potential clients. Your roles and responsibilities will involve developing and implementing effective sales strategies to increase Huemn's market penetration in the photography industry, building and maintaining relationships with clients to ensure ongoing satisfaction, conducting client meetings and presentations, negotiating contracts and agreements, collaborating with marketing and product teams, conducting market research, tracking and reporting on sales metrics, and contributing to team goals by managing individual sales quotas and supporting team initiatives. Join us at Huemn to drive B2B sales efforts, foster customer relationships, and contribute to the growth of our company within the photography industry.,
Posted 22 hours ago
0.0 - 4.0 years
0 Lacs
noida, uttar pradesh
On-site
As a Marketing Intern at our company, you will play a crucial role in driving our marketing strategies and engaging with potential customers. You will be responsible for pursuing and nurturing leads, understanding the pain points of our target markets, and executing market strategies to enhance product adoption and overall customer success. Your efforts will be instrumental in measuring campaign success, optimizing approaches based on real-time data, and supporting account-based marketing campaigns. Your key responsibilities will include conducting research to identify key accounts and decision-makers, creating and customizing marketing materials tailored to specific accounts, and contributing creative ideas for account-based marketing strategies. Additionally, you will assist in the development and execution of marketing campaigns, participate in brainstorming sessions, and provide administrative support to the marketing team as needed. To excel in this role, you should be currently pursuing a degree or a graduate in Marketing, Business, Communications, or a related field. Strong written and verbal communication skills are essential, along with proficiency in Microsoft Office Suite and familiarity with various marketing tools such as CRM systems, marketing automation platforms, and social media management tools. Your ability to work independently and collaboratively in a team environment will be key to your success. This is a full-time internship opportunity with a Monday to Friday schedule, where you will be expected to work in person. Join us in making a meaningful impact on our marketing initiatives and gaining valuable experience in the field of marketing.,
Posted 1 day ago
6.0 - 10.0 years
0 Lacs
karnataka
On-site
You are a Marketing Operations Manager responsible for overseeing the execution and optimization of digital marketing operations for Gainwell. Reporting to the Director, Marketing Operations Leader, your role will involve managing marketing automation, campaign execution, lead data integrity, and performance tracking to ensure smooth operations for marketing initiatives targeting the US public health and Medicaid sector. Your key responsibilities will include managing and executing campaigns using marketing automation platforms such as Marketo, HubSpot, or Eloqua. You will set up, test, and troubleshoot email marketing campaigns, nurture workflows, and landing pages to drive engagement and conversions. Additionally, you will collaborate with sales and field marketing teams to ensure seamless lead management, scoring, and routing. It will be your responsibility to optimize campaign workflows and automation sequences to enhance efficiency and performance. You will also be accountable for maintaining data integrity in marketing automation and CRM platforms, ensuring clean and accurate lead records. Building and maintaining marketing performance dashboards using tools like Salesforce, Power BI, or Google Analytics will be part of your role. Tracking and analyzing campaign performance to provide insights and recommendations for improving ROI and lead conversion will also be crucial. Furthermore, you will support multi-channel attribution modeling to optimize budget allocation across digital marketing channels. Process optimization and cross-functional collaboration are integral parts of your responsibilities. You will identify and implement process improvements in marketing operations to enhance efficiency and automation. Collaborating closely with Field Marketing, Product Marketing, and Content teams is essential to ensure that campaign goals align with business objectives. You will also be involved in supporting marketing tool integrations and troubleshooting technical issues related to CRM, analytics, and automation platforms. Additionally, you will assist with ABM campaign execution to ensure highly targeted outreach to key state accounts. To qualify for this role, you should have a minimum of 5-8 years of experience in marketing operations, digital marketing, or marketing automation management. Hands-on experience with marketing automation platforms like Marketo, HubSpot, or Eloqua, and CRM systems like Salesforce is required. Strong knowledge of Account-based Marketing data management, segmentation, lead scoring, and workflow automation is essential. Experience in tracking, reporting, and analyzing marketing performance metrics using tools such as Google Analytics, Tableau, Domo, Power BI, or similar platforms is preferred. Your ability to work cross-functionally with sales, marketing, and IT teams to optimize processes and improve campaign effectiveness is crucial. Strong problem-solving skills with an analytical mindset and attention to detail are expected. While knowledge of public sector or healthcare marketing is a plus, it is not a requirement for this role.,
Posted 1 day ago
3.0 - 7.0 years
0 Lacs
kochi, kerala
On-site
At EY, you'll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture, and technology to become the best version of you. We are counting on your unique voice and perspective to help EY become even better. Join us and build an exceptional experience for yourself while contributing to creating a better working world for all. The Brand, Marketing & Communications (BMC) team is on an exciting journey to create a world-class marketing function that achieves the highest strategic impact for EY. We are investing significantly in priority account activation and development to deliver an exceptional and personalized user experience. As a Senior Associate, you will collaborate with the Global BMC Marketing Excellence for Account Leaders and managers to support strategic marketing plans aimed at growing and developing key global accounts. Your key responsibilities include supporting the operationalization of Global BMC Governance, connecting with colleagues to recognize commercial opportunities, delivering the Marketing Excellence for Account program, building relationships across BMC, Markets, Insights, and account teams, and driving lead generation and conversion along the client lifecycle. To qualify for the role, you must have excellent communication, presentation, and networking abilities, the ability to manage multiple priorities and work under pressure, experience in project management/execution, proactive and results-oriented mindset, strong business understanding and commercial acumen, marketing measurement and analytical skills, and experience in marketing, communications, or business development. Ideally, you'll also have solid knowledge of marketing channels, familiarity with B2B demand generation or account-based marketing, experience in a cross-border environment, and knowledge of Account-Based Platforms like Marketo, Salesforce, Demandbase, and CRM Tools. EY Global Delivery Services (GDS) offers a dynamic and truly global delivery network with opportunities across various business disciplines. By working in GDS, you will collaborate with EY teams on exciting projects, gain continuous learning and development opportunities, have the flexibility to make a meaningful impact, and be part of a diverse and inclusive culture that empowers you to use your voice. EY exists to build a better working world, creating long-term value for clients, people, and society while building trust in the capital markets. Join our diverse teams across assurance, consulting, law, strategy, tax, and transactions to ask better questions and find new answers for the complex issues facing our world today.,
Posted 2 days ago
12.0 - 16.0 years
0 Lacs
hyderabad, telangana
On-site
As the Head of Demand Generation at Gramener, you will play a crucial role in leading the demand marketing efforts and driving pipeline growth for the enterprise software solutions business. Your responsibilities will include developing and executing multi-channel demand generation strategies, managing a team of marketing program managers and Sales Development Representatives (SDRs), and collaborating with cross-functional teams to achieve revenue goals. Your main responsibilities will include: - Developing and executing multi-channel demand generation strategies aligned with personas, audiences, and sales objectives to support pipeline and revenue goals. - Collaborating with sales, product, and customer success teams to ensure alignment and effective execution of demand generation strategies. - Constructing and implementing marketing programs across earned, paid, and owned channels to engage prospects and customers effectively. - Understanding buyer behavior to create authentic conversations and promotions that move them through the sales funnel efficiently. - Collaborating with stakeholders to ensure effective execution of demand generation strategies. - Staying updated on the latest B2B marketing strategies and technologies to continuously improve demand generation efforts. - Analyzing marketing program outcomes, optimizing performance, and reporting results clearly to inform decision-making. - Leading and developing a team of marketing program managers and SDRs, managing budget, and reporting on ROI. - Developing a content strategy, planning and executing events, and implementing influencer marketing and account-based marketing strategies. - Using data and analytics to make data-driven decisions and measure the effectiveness of marketing programs. To be successful in this role, you should have: - 12+ years of experience in demand generation leadership roles, preferably in the B2B enterprise software space. - Strong analytical skills to optimize conversion rates across the sales and marketing funnel. - Proficiency in marketing technology and automation systems such as Hubspot, Google Analytics, Google Tag Manager, and Semrush. - Proven success in delivering demand generation programs across various channels. - Experience in managing SDRs or working closely with SDR teams. - Knowledge of data acquisition and management to support lead nurturing and outbound programs. At Gramener, we consult and deliver data-driven solutions to organizations, helping them convert data into a strategic differentiator. If you are passionate about demand generation and have the required skills and experience, we encourage you to apply for this role through our website.,
Posted 3 days ago
2.0 - 6.0 years
0 Lacs
pune, maharashtra
On-site
As a strategic and data-driven Account-Based Marketing (ABM) Manager at Zinrelo, you will be responsible for developing and executing personalized and targeted marketing campaigns for high-value target accounts. Collaborating with sales, product, and customer success teams, you will design and implement account-based strategies to enhance customer engagement, generate qualified leads, and accelerate revenue growth. Your key responsibilities will include leading the creation and implementation of the ABM strategy, aligning marketing initiatives with sales goals, and working closely with cross-functional teams to share insights and coordinate campaign execution. You will identify and segment target accounts based on readiness to buy, firmographic data, and potential revenue impact, and develop highly targeted, multi-channel marketing campaigns tailored to the specific needs and buying behavior of each account. Collaborating with content teams, you will create account-specific assets such as whitepapers, case studies, emails, landing pages, and sales decks that resonate with target accounts" pain points and objectives. Leveraging ABM tools like 6sense, Demandbase, Terminus, and HubSpot, you will execute campaigns, track performance, and optimize engagement. Additionally, you will define KPIs for ABM campaigns, analyze performance, and make data-driven recommendations to improve strategies. To be successful in this role, you should have 5+ years of experience in B2B marketing, with at least 2 years focused on ABM in a SaaS environment. Demonstrated tenacity, a constant desire to learn, a bias to action, and strong analytical skills are essential. Proficiency in ABM platforms and CRM tools, excellent collaboration and communication skills, and the ability to think strategically are also required. Experience in content development, project management, and delivering measurable results will be advantageous. If you have experience in the SaaS or tech industry, familiarity with customer segmentation, persona development, and advanced personalization tactics, it will be considered a plus. Join us at Zinrelo and be part of a dynamic team that is driving innovative loyalty solutions for global brands.,
Posted 4 days ago
1.0 - 5.0 years
0 Lacs
pune, maharashtra
On-site
You are invited to join PMG, a company specializing in B2B lead generation and strategic marketing to support business growth. With expertise in lead generation, account-based marketing, demand generation, digital marketing, account management, and database management, PMG connects businesses with their target audience to enhance marketing efforts. At PMG, our dedicated team offers tailored services and proven outcomes to drive measurable success for businesses. As a Tele Marketing Executive at Proffer Media Group - PMG B2B in Pune, you will play a pivotal role in our team. Your responsibilities will include conducting outbound calls to potential leads, implementing focused marketing strategies to engage key accounts, creating interest in products to boost sales, enhancing online visibility, managing client relationships, and ensuring the accuracy and usefulness of data in databases. To excel in this role, you should possess skills in tele marketing, lead generation, demand generation, account-based marketing, digital marketing, client relationship management, and data management. Strong communication and interpersonal abilities are essential, along with the capacity to thrive in a fast-paced environment. Prior experience in B2B marketing would be advantageous. A Bachelor's degree in Marketing, Business Administration, or a related field is preferred. If you are looking to contribute to a dynamic team and make a meaningful impact in the realm of B2B marketing, we welcome your application for the Tele Marketing Executive position at PMG. Join us in driving business success through customized services and impactful outcomes.,
Posted 5 days ago
2.0 - 6.0 years
0 Lacs
hyderabad, telangana
On-site
The Account-Based Marketing (ABM) Specialist position at SellersCommerce offers a unique opportunity to be a key player in driving strategic growth initiatives across global markets. As an ABM Specialist, you will be responsible for designing, executing, and optimizing highly targeted ABM campaigns to generate demand and revenue from high-value accounts. Collaborating cross-functionally with sales, SDRs, marketing operations, and leadership is essential to ensure cohesive alignment and consistent messaging across all outreach channels. Your role will involve owning and executing a full-funnel ABM strategy, designing multi-touch, multi-channel campaigns, leading end-to-end project management for ABM initiatives, and partnering closely with sales and SDR teams to align on target accounts and messaging. Analyzing performance metrics, applying an experimentation mindset, and developing reports and dashboards for stakeholders are crucial aspects of the position. Additionally, utilizing ABM and marketing automation tools, maintaining documentation, and collaborating with marketing operations for data tracking and campaign attribution are key responsibilities. To excel in this role, you should have at least 2 years of experience in Account-Based Marketing or related fields, a strong understanding of B2B sales cycles and buyer personas, proven ability to develop and execute personalized marketing strategies, and hands-on experience with tools like HubSpot and CRM platforms. Excellent communication skills, project management abilities, and a proactive mindset are essential qualities for success in this position. Joining SellersCommerce means being part of a high-impact team that is shaping the future of B2B commerce. You will have the opportunity to work with a collaborative team, take ownership of projects, and innovate within a fast-scaling environment. Competitive compensation, training, and career development opportunities are also part of the package, making this role ideal for individuals looking to make a significant impact in the world of B2B marketing.,
Posted 6 days ago
5.0 - 9.0 years
0 Lacs
pune, maharashtra
On-site
As an Account-Based Marketing (ABM) Manager in Pune, you will play a crucial role in driving the execution and optimization of our global ABM strategy. Your primary responsibility will be to manage and optimize campaigns utilizing ABM tools like 6sense, focusing on personalization and data-driven insights to deliver meaningful results. By closely aligning with sales and marketing stakeholders, you will contribute directly to our revenue goals. Your key responsibilities will include executing and refining global ABM campaigns, collaborating with sales and marketing teams to identify key accounts, segmenting data accurately, and deploying targeted campaigns within 6sense. You will be tasked with measuring and analyzing campaign performance, providing actionable insights on account engagement, pipeline impact, and ROI. Furthermore, you will work cross-functionally with sales, marketing, and operations teams to ensure seamless campaign execution and consistent governance. It will be essential for you to manage ABM tools and processes efficiently, provide training and support to internal teams, and track budgets and ROI for all ABM programs. To excel in this role, you should possess at least 5 years of experience in account-based marketing or related fields, expertise in CRM systems, marketing automation platforms, and ABM tools. Collaboration with sales teams, strong analytical skills, project management proficiency, and adaptability to the fast-paced marketing landscape will be key attributes for success. If you are a strategic thinker who can drive pipeline progression and engagement through targeted experiences, this is an exciting opportunity to shape and scale our ABM programs while staying ahead of emerging trends and evolving strategies.,
Posted 2 weeks ago
8.0 - 12.0 years
0 Lacs
chennai, tamil nadu
On-site
The Campaign Manager will support Cognizant's North American Field Marketing Team by planning and implementing client-facing marketing programs, including digital campaigns for demand generation. This role involves content development, distribution, account-based marketing, partner marketing, paid media, and social media. As the Campaign Manager, you will oversee program activities from concept to execution and reporting. You will define and execute marketing campaigns to enhance the brand, engage clients, and drive qualified leads. Creating engaging landing pages, developing sales enablement assets, and collaborating with internal and external stakeholders are key responsibilities. Collaboration with Cognizant partners, thought leadership teams, and sales leadership is essential to syndicate thought leadership and reach target audiences. Managing the marketing budget, ensuring asset quality aligned with branding guidelines, and optimizing ROI through data analysis are crucial aspects of the role. Minimum qualifications include a B.A. or B.S. degree, 8 years of B2B or professional services marketing experience, and proficiency in executing integrated, account-based, and demand generation campaigns using MarTech tools. Experience with sales automation tools like Salesforce, AI marketing tools, and project management skills are required. Strong communication skills, the ability to lead cross-functional teams, and strategic alignment are also necessary. Cognizant values collaboration, diverse perspectives, and innovative thinking to provide better solutions for clients. The ideal candidate should thrive in a collaborative environment, embrace organizational change, and be open to experimenting with new tactics. If you are passionate about crafting relevant solutions through collaboration and driving innovation, we encourage you to apply. Cognizant is committed to providing reasonable accommodations for individuals with disabilities during the application process, interviews, job functions, and other employment-related benefits. Please contact us to request accommodation.,
Posted 2 weeks ago
3.0 - 7.0 years
0 Lacs
pune, maharashtra
On-site
As a Business Development Executive for the US Region at Revnew, Inc. in Pune, you will be responsible for developing business opportunities and nurturing relationships within the US market. Your day-to-day tasks will revolve around identifying and capitalizing on sales prospects. To excel in this role, you should possess a strong background in business development and sales, with a proven track record of achieving or surpassing sales targets. Effective communication and negotiation skills are essential, along with the ability to cultivate and uphold client relationships. A solid understanding of the B2B marketing landscape, including demand generation and lead generation strategies, is crucial for success in this position. Prior experience in account-based marketing would be advantageous. Revnew specializes in empowering B2B marketers to achieve consistent growth through the generation of high-quality leads and personalized outreach tactics. Their range of solutions, spanning from content syndication to account-based marketing, is tailored to activate and expedite sales pipelines across all stages, thereby converting obstacles into scalable opportunities.,
Posted 1 month ago
4.0 - 10.0 years
0 Lacs
maharashtra
On-site
As a highly strategic and execution-focused Account-Based Marketing (ABM) Lead, you will spearhead our account-based marketing efforts to drive engagement, pipeline creation, and revenue growth across our most valuable accounts. Your role will involve combining in-depth market and account intelligence with targeted content and campaigns to reach and convert high-value prospects. Collaboration with Sales, Product Marketing, and Demand Gen teams is essential to create personalized experiences that convert interest into results. Conducting primary and secondary market research to identify key trends, industry challenges, and whitespace opportunities is crucial. You will be responsible for building detailed Ideal Customer Profiles (ICPs) and buyer personas using internal and external data sources, as well as performing deep account profiling including intent data, firmographics, technographics, buying committee mapping, and trigger event tracking. In terms of campaign development and execution, you will develop and execute multi-channel, account-specific marketing campaigns across various platforms such as email, digital ads, social media, and direct outreach. Additionally, you will own the end-to-end email campaign lifecycle from copywriting and segmentation to automation, testing, and reporting, while also designing playbooks and outreach sequences aligned to the account journey and buying stage. Driving personalized outbound lead generation strategies focused on key accounts and buying centers will be a key responsibility. Collaboration with Sales and SDRs to align messaging, coordinate outreach, and ensure campaign follow-through is essential. Furthermore, developing one-to-one and one-to-few marketing approaches tailored to top-tier strategic accounts will be part of your focus. When it comes to measurement and optimization, you will define KPIs and success metrics for ABM programs, track and report on campaign performance, engagement levels, and ROI. Continuous testing and optimization of messaging, channels, and tactics to improve conversion rates and influence pipeline will be critical for success. The ideal candidate should possess 8-10 years of B2B marketing experience, with at least 3-5 years focused specifically on ABM or enterprise demand generation. A proven track record of building and scaling ABM programs that generate pipeline and revenue is required. Strong research and analytical skills, exceptional project management skills, and excellent written and verbal communication skills are also necessary for this role. We offer a competitive salary, a flexible work environment, and a team of dedicated professionals. If this opportunity aligns with your career aspirations, we encourage you to apply.,
Posted 1 month ago
1.0 - 5.0 years
0 Lacs
maharashtra
On-site
As the leading solution for supply chain sustainability tailored for the world's top-tier, sustainability-driven manufacturers, Assent steps in where hidden risks riddle supply chains that weren't built with sustainability in mind. With insights from experts, Assent is the trusted tool for comprehensive sustainability. The company recently achieved the US$100M ARR milestone, earning Centaur Status and becoming the first Certified B Corporation in North America's SaaS sustainability industry to reach this milestone. With significant growth and achievements, including a $350 million US funding led by Vista Equity Partners, Assent is on the lookout for exceptional team members to join their mission. Embracing a remote-first work model, Assent values the flexibility and autonomy it provides, while also recognizing the benefits of occasional in-person workdays. Team members within proximity of the global offices or co-working spaces are encouraged to collaborate onsite periodically. Assent is seeking a bold, data-driven, and AI-curious Account-based Marketing (ABM) Specialist to deepen engagement with high-value accounts and drive the company's growth phase. This role requires a marketer who excels in creativity, data-driven decision-making, and revenue impact, utilizing modern tools including AI to accelerate progress. Working within the Demand Generation team, the ABM Specialist will strategize, execute, and optimize ABM campaigns to generate pipeline and enhance relationships with global manufacturers. Reporting to the Director of Integrated Marketing, collaboration with Marketing, Sales, and other departments is essential to identify strategic accounts, research buying signals, build lists, execute campaigns, and analyze performance. The ideal candidate will define and launch targeted ABM programs aligned with sales and revenue goals, collaborate with internal teams to determine target account segments and value propositions, leverage AI-powered tools to create personalized experiences at scale, execute account-focused campaigns across various channels, develop ABM assets with relevant messaging, build performance dashboards using tools like Salesforce and Tableau, stay updated on ABM best practices and emerging technologies, and contribute to a high-growth marketing team through experimentation and curiosity. Qualifications include 3-5 years of B2B marketing experience with a focus on ABM strategy, understanding of the B2B buyer journey, familiarity with ABM platforms like 6sense integrated with Salesforce and Pardot, proficiency in data analysis, a growth mindset, experience using AI and automation tools, strong collaboration skills, and a proactive approach to learning and optimization. Assent offers a supportive work environment that prioritizes wellness, financial benefits, work-life balance, and continuous learning opportunities. The company is committed to diversity, equity, and inclusion, fostering a culture where all team members are valued, respected, and empowered to contribute to business success. If you require assistance or accommodation during the interview process, please contact talent@assent.com for support.,
Posted 1 month ago
12.0 - 16.0 years
0 Lacs
karnataka
On-site
As the Senior Marketing Manager for Retail, Travel & Transport, Hospitality, and Services sector at our company, you will play a crucial role in accelerating revenue growth, enhancing brand reputation, and strengthening client relationships across the Americas. Your responsibilities will include driving strategic business priorities, expanding client portfolios, sourcing large transformation deals, and leveraging key partnerships to maintain client centricity. You will be responsible for developing geo-centric marketing plans, executing account-based and performance marketing campaigns, and designing opportunity-centric activities to secure large transformation deals. Collaborating with senior business leaders, account executives, and sales leaders, you will lead a team of marketing experts in driving thought leadership, improving pipeline, and enhancing revenue outcomes through digital-first marketing strategies tailored to meet buyer's needs. Your key activities will involve account-based marketing to influence pipeline growth, building a strong industry brand through thought leadership, enhancing market presence, pursuing large deals to improve win rates, and focusing on demand generation to drive client acquisition through digital-first campaigns. Additionally, you will work with Wipro's partner ecosystem to create programs around solution awareness, demand generation, and thought leadership. As a senior marketing professional with over 12 years of experience, you must possess a strong background in strategizing, executing demand generation, account-based marketing, and deal pursuit campaigns in enterprise organizations. Experience in IT services marketing and Retail/CPG/Consumer Industries is preferred. Your ability to collaborate effectively with various stakeholders, develop strategic marketing plans, and mentor a team will be crucial for success in this role. To excel in this position, you should demonstrate proficiency in integrated marketing campaigns, effective communication skills, and experience in managing and executing marketing programs with cross-functional virtual teams globally. Your high energy, can-do attitude, and ability to work in a hyper-growth environment are essential. Furthermore, expertise in digital strategy, marketing automation tools, and managing large events and budgets will be beneficial for this role. If you are a collaborative and passionate marketing leader with a track record of driving business outcomes through innovative marketing strategies, we encourage you to apply for this exciting opportunity to make a significant impact in the Retail sector.,
Posted 1 month ago
8.0 - 12.0 years
0 Lacs
haryana
On-site
As the Manager, Supplier and Venues Solutions (SVS) Customer Marketing at Cvent, you will play a crucial role in driving adoption, engagement, retention, advocacy, and expansion for existing Cvent customers. Your focus will be on developing and implementing programs that cater to all critical stages of the customer journey, from onboarding to ongoing engagement with our products. Your responsibilities will include driving adoption and relationship-building initiatives with a selected list of top accounts, collaborating closely with strategic account sales leaders, analytics teams, and client success advisors. You will be tasked with designing personalized marketing programs aimed at driving product adoption, awareness, and advocacy within these key accounts. Additionally, you will work towards strengthening relationships with corporate points of contact (POCs) at the account level and enhancing engagement, adoption, and branding initiatives at a property level. Your role will require you to lead strategic marketing campaigns tailored to customer lifecycle stages at both the corporate and property levels. You will also be responsible for spearheading Cvent advocacy programs and creating opportunities for customers to champion Cvent within their organizations and industries. Collaborating with various teams such as Sales, Analytics, Client Success, Product Marketing, and Global Marketing will be essential to ensure a seamless customer experience across the adoption and engagement journey. To excel in this role, you will need a Bachelor's degree in marketing, business, or a related field, with an MBA being a plus. A minimum of 8 years of experience in B2B Marketing, particularly in Customer Marketing, Account-Based Marketing (ABM), or Customer Advocacy, is required. You should possess strong strategic account engagement skills, a track record of working collaboratively with Sales and Customer Success teams, and proficiency in interpreting data to optimize marketing strategies. Excellent communication, interpersonal, and organizational skills, along with familiarity with CRM and marketing automation platforms, are also crucial. The ideal candidate for this position is a strategic thinker capable of translating business objectives into impactful marketing initiatives. You should be detail-oriented, organized, and possess strong project management skills. Your ability to collaborate effectively across teams, think creatively, and thrive in a fast-paced, high-growth environment will be key to your success in this role. Experience in the hospitality industry and SaaS will be advantageous.,
Posted 1 month ago
2.0 - 6.0 years
0 Lacs
hyderabad, telangana
On-site
As an Events & Customer Marketing Specialist at Darwinbox, you will play a crucial role in planning and executing high-impact events and programs to enhance relationships with customers and prospects, boost engagement in key markets like India, SEA, MENA, and contribute to pipeline and revenue objectives. Collaborating closely with Sales, Customer Success, Key Accounts, and Product teams, you will bring integrated, audience-specific experiences to life. Your responsibilities will include: Events Marketing: - Strategizing and executing experiences for key business leadership through events like tradeshows, masterclasses, webinars, and roundtables to drive brand awareness, demand generation, and business conversion. - Managing end-to-end execution of key events and coordinating with internal stakeholders across different geographies, particularly in MENA. - Analyzing, tracking, and presenting key metrics to achieve organizational goals and enhance Darwinbox's position in the HCM space. - Cultivating partnerships with associations and vendors globally to establish Darwinbox as a category leader. - Making data-driven decisions in alignment with organizational goals and marketing budget. Customer Marketing Collaboration (India, SEA, MENA): - Developing customer engagement programs to facilitate onboarding, adoption, upsell/cross-sell, and advocacy. - Working with the Customer Marketing Lead to generate a pipeline for customer stories, testimonials, and case studies tailored to regional use cases. - Creating localized campaigns and communications in collaboration with the communications team to strengthen customer relationships and retention. - Identifying high-potential accounts for program participation across online and offline events in partnership with Customer Success and Key Account Managers. Account-Based Marketing Elements (ABM) (India & MENA Customers & Prospects): - Collaborating with Sales, Customer Success, and Key Account Management teams to design ABM programs targeting high-value prospects and existing accounts. - Developing personalized, account-specific campaigns leveraging account-level engagements, events, content, and outbound tactics. - Aligning ABM strategies with buying committee needs and decision stages. - Monitoring and reporting on campaign performance, optimizing based on pipeline impact and account engagement. What You'll Bring: - 2-3 years of experience in B2B marketing with a focus on events, customer programs, and/or ABM. - Outcome and data-driven mindset with strong attention to detail. - Proficiency in managing regional marketing programs across India, SEA, and MENA. - Excellent planning and project management skills to handle multiple programs simultaneously. - Strategic thinking combined with hands-on execution abilities. - Strong storytelling and communication skills with a history of cross-functional collaboration. - Familiarity with marketing tools like HubSpot/Clay and ABM/CS platforms such as Gainsight would be advantageous.,
Posted 1 month ago
6.0 - 10.0 years
0 Lacs
maharashtra
On-site
As the Regional Head of Zaggle Account Management, located in Mumbai, Bengaluru, New Delhi / Noida / Gurugram, you will report to the Business Head of ZAM. Your primary responsibility will be to build strategic relationships with key decision-makers in the accounts, including Middle and Senior management, and CXOs. You will drive revenue enhancement through effective account management, upselling, cross-selling, and retention of existing revenue. You will collaborate with the customers" cross-functional teams to ensure the achievement of business targets and meet customer expectations. Working with various horizontal functions like HR, Finance, Operations, Engineering/ Technology, and Product, as well as other business units, will be crucial to ensuring a seamless customer experience. Ensuring target achievement on various parameters like Contracts, Users, Revenues, Cost of Acquisition, Profitability, New Account identification, and Churn control for each assigned account will be part of your role. Drawing out the annual strategy, brainstorming new revenue growth strategies, and executing objective plans will be essential. Continuous improvement in key metrics like Net Promoter Score, customer retention ratios, and increasing share of profits by identifying opportunities and proposing new products or services to clients are key responsibilities. Active engagement in account planning activities, updating opportunity management and customer account plans regularly, and focusing on value-based selling will be critical. You should have a strategic mindset with experience in selling to large/enterprise institutions and a background in Business Development, Solution selling, and Concept selling. The ability to accurately forecast pipeline performance, exposure to Account-based Marketing, Competitor displacement, and nurturing sales techniques, as well as a data-driven and strong research-oriented approach, will be required. Qualifications for this role include 6+ years of experience in Solution/Consulting/SAAS and/or ERP/Financial Services based Sales/BD, preferably in large Enterprise Solutions. You should have experience in handling large and strategic accounts, building and managing high-performance teams, and a history of achieving or exceeding sales targets. A willingness to travel up to 40% of the time and demonstrated capability in Key Account planning and management are essential. A degree from a reputed Business school (MBA preferred) and experience in the Start-up ecosystem or growth-stage companies will be advantageous. Personal attributes such as being bold, ambitious, and a go-getter, having an analytical and number-driven mindset, ownership, excellent networking and relationship-building skills, commercial acumen, and a new age consultative selling approach are key competencies required for this role. You should also have a customer service orientation, value-based approach, and the ability to work in a high-energy, fast-paced environment while carving your path to success.,
Posted 1 month ago
8.0 - 12.0 years
0 Lacs
karnataka
On-site
Wipro Limited is a leading technology services and consulting company with a focus on innovative solutions for clients" complex digital transformation needs. With a global presence and a diverse team of over 230,000 employees, Wipro is committed to helping customers thrive in an ever-changing world. As a Marketing Manager, Automotive at Wipro, you will play a crucial role in strategizing, implementing, and managing integrated demand generation, account-based marketing, and deal pursuit campaigns. Your responsibilities will include collaborating with senior automotive business, account, and sales leaders to enhance pipeline, sales, and revenue outcomes through digital-first marketing programs tailored to buyers" needs. Key Responsibilities: - Develop and execute targeted digital-first always-on campaigns to improve mindshare, deal origination, and client acquisition. - Implement account-based marketing strategies to enhance client retention and grow share of wallet. - Execute deal pursuit marketing campaigns to elevate and differentiate Wipro's solutions and improve clients" preference to work with Wipro. The ideal candidate for this role is a collaborative and passionate marketing leader with experience in developing strategic marketing plans and programs that drive business outcomes. You should have a proven track record of working with senior leaders and integrating various marketing channels effectively. Proficiency in Salesforce, Marketo, or similar tools is required, along with excellent written and verbal communication skills. Experience: - 8-10 years of experience in strategizing, developing, and executing demand generation, account-based marketing, and deal pursuit marketing campaigns in enterprise organizations. Join Wipro and be part of a modern, end-to-end digital transformation journey. We are looking for individuals who are inspired by reinvention and are eager to evolve their skills and careers. At Wipro, you will have the opportunity to design your own reinvention and contribute to a business powered by purpose. Realize your ambitions with us. Wipro welcomes applications from individuals with disabilities.,
Posted 1 month ago
8.0 - 12.0 years
0 Lacs
karnataka
On-site
As a Marketing Manager - Automotive at Wipro in Bengaluru, India, you will be responsible for strategizing, implementing, and managing integrated demand generation, account-based marketing, and deal pursuit campaigns to enhance the Wipro brand and drive measurable business results. Working closely with senior automotive business, account, and sales leaders, as well as a team of marketing experts, you will focus on improving pipeline, sales, and revenue outcomes through digital-first marketing programs tailored to buyers" needs. In the role of Marketing Manager, Automotive, you will have the opportunity to: - Enhance mindshare, deal origination, and client acquisition through targeted digital-first campaigns showcasing Wipro's thought leadership, case studies, and more. - Improve client retention and share of wallet by executing personalized account-based marketing campaigns. - Elevate win rates and revenue growth through digital-first deal pursuit campaigns that differentiate Wipro's solutions. The ideal candidate for this position is a collaborative and enthusiastic marketing leader with a knack for identifying business opportunities and crafting strategic marketing plans that deliver tangible results. Experience collaborating with senior leaders and integrating various marketing channels is essential. Proficiency in Salesforce, Marketo, or similar tools, along with strong communication skills, is a must. Key Responsibilities: - Collaborate with business teams to create strategic marketing plans. - Implement demand generation and account-based marketing initiatives. - Develop marketing plans and contact databases for target accounts. - Work with agencies to execute marketing activities. - Stay informed about industry trends, target accounts, and competitors. - Manage and nurture leads to achieve business objectives. - Analyze data to enhance campaign performance. - Partner with deal pursuit teams to strategize win strategies. - Coordinate in-person and virtual events with specialists and agencies. - Network within and outside the organization. - Maintain project plans, track execution, report status, and manage budgets. Experience Requirement: - 8-10 years of experience in developing and executing demand generation, account-based marketing, and deal pursuit campaigns within enterprise organizations.,
Posted 1 month ago
6.0 - 10.0 years
0 Lacs
karnataka
On-site
Wipro Limited is a leading technology services and consulting company dedicated to developing innovative solutions that cater to clients" most complex digital transformation needs. With a vast portfolio of capabilities in consulting, design, engineering, and operations, Wipro helps clients achieve their ambitious goals and build sustainable businesses. Operating in 65 countries with over 230,000 employees and business partners, Wipro is committed to assisting customers, colleagues, and communities in thriving in a constantly evolving world. For further details, visit www.wipro.com. As an Assistant Marketing Manager - Manufacturing at Wipro located in Bengaluru, India, you will be responsible for strategizing, implementing, and managing integrated demand generation, account-based marketing, and deal pursuit campaigns. Your role involves collaborating closely with senior manufacturing business, account, and sales leaders, as well as a team of marketing experts, to enhance pipeline, sales, and revenue outcomes through digital-first marketing programs tailored to meet buyers" needs. In your position, you will focus on three main areas: 1. **Demand Generation**: Enhance mindshare, deal origination, and client acquisition through targeted digital-first always-on campaigns that showcase Wipro's thought leadership, case studies, analyst accolades, and more. 2. **Account-Based Marketing**: Improve client retention and share of wallet through tailored digital-first account-based marketing campaigns that emphasize Wipro's successful client partnerships. 3. **Deal Pursuit Marketing**: Increase win rates and revenue growth with targeted digital-first deal pursuit campaigns that highlight Wipro's solutions and enhance client preference through engaging digital and in-person interactions. The ideal candidate for this role is a collaborative and dedicated marketing leader with the ability to assess business opportunities and develop strategic marketing plans that drive business outcomes. Experience in working with senior business, account, and sales leaders and proficiency in integrating various marketing channels are essential. Proficiency in communication, Salesforce, and Marketo or equivalent tools is also required. Your responsibilities will include collaborating with sector heads and business teams to develop strategic marketing plans, executing demand generation and account-based marketing activities, developing marketing plans for target accounts, analyzing competition, generating and nurturing leads, and partnering with deal pursuit teams and agencies for successful campaign execution. Additionally, you will need to maintain project plans, track execution, report status, analyze data, and manage the budget for the broader sector. The ideal candidate should have 6 to 8 years of experience in strategizing, developing, and executing demand generation, account-based marketing, and deal pursuit campaigns in enterprise organizations. Join Wipro to be part of a modern digital transformation partner that encourages reinvention and constant evolution. Realize your ambitions in a purpose-driven environment that empowers you to design your own reinvention. Wipro welcomes applications from people with disabilities.,
Posted 1 month ago
7.0 - 11.0 years
0 Lacs
karnataka
On-site
SpotDraft is revolutionizing the way high-growth companies handle contracts. The CLM platform is designed to make contracting a breeze - it's convenient, fast, and incredibly easy to use. The focus is on empowering legal teams with the necessary tools and systems to unleash their full potential. Industry giants like PhonePe, Chargebee, Unacademy, Meesho, and Cred are already partnered with SpotDraft, experiencing significant time savings and accelerated deal closures. As a Senior Manager, Account-Based Marketing at SpotDraft, you will play a crucial role in driving growth through strategic campaigns targeting high-value accounts. By collaborating cross-functionally with sales, product marketing, and other teams, you will bring campaigns to life, aligning closely to achieve targeted pipeline and revenue outcomes. Your responsibilities will include defining and executing multi-channel ABM campaigns, collaborating with sales teams to personalize tactics, managing campaign timelines and assets, and analyzing performance metrics for optimization. Key Responsibilities: - Define, orchestrate, and report on demand generation efforts for a specific segment and personas - Develop and execute multi-channel ABM campaigns aligned with sales priorities - Collaborate with sales to define target accounts, craft personalized campaign tactics, and measure pipeline impact - Manage campaign timelines, assets, and execution across various channels Cross-Functional Collaboration: - Work with product marketing, content, and digital teams to create compelling messaging and assets - Coordinate campaign execution to ensure consistency across marketing efforts Event and Campaign Integration: - Support pre-, during-, and post-event campaigns for virtual and in-person events - Increase account engagement and maximize ROI from field marketing activities Campaign Performance & Optimization: - Track, report, and analyze campaign performance across engagement, pipeline, and revenue metrics - Continuously optimize campaign performance and account engagement strategies using data and insights Requirements: - 7-10 years of B2B marketing experience, with at least 3-5 years in ABM or integrated campaign roles in SaaS or tech - Strong understanding of multi-touch campaign execution across various channels - Ability to collaborate cross-functionally, especially with sales teams, and influence without authority - Experience with marketing automation and CRM platforms for campaign management - Strong analytical, project management, and organizational skills - Creative and strategic thinker passionate about building compelling experiences for target accounts Working at SpotDraft: Joining SpotDraft means becoming part of an ambitious team dedicated to creating a globally recognized legal tech company. The environment encourages success, active participation, and continuous learning. Working alongside talented individuals provides opportunities for growth, professional network expansion, ownership, impact, and an outcome-driven culture. Core Values: - Delight Customers: Prioritize customer happiness and success - Be Transparent and Direct: Foster open communication and honest feedback - Be Audacious: Think big and take risks - Outcome-Oriented: Focus on results and ambitious goals - Be 1% Better Everyday: Embrace continuous learning and growth - Elevate Each Other: Support and celebrate each other's successes - Bring Passion and Take Ownership: Commit to making a difference and taking ownership of work,
Posted 1 month ago
2.0 - 6.0 years
0 Lacs
karnataka
On-site
As a RevOps Analyst at Frontier, you will be instrumental in optimizing revenue operations through the enhancement of CRM systems, automation of workflows, and facilitation of data-driven decision-making processes. Your proficiency in Salesforce, HubSpot, and other sales enablement tools will be pivotal in driving operational efficiency across sales, marketing, and customer success teams. Responsibilities will include managing CRM systems such as Salesforce and HubSpot, overseeing Salesforce administration, creating and optimizing dashboards for sales and marketing insights, ensuring smooth integrations with third-party tools, and utilizing Salesforce Service Cloud for effective customer support case management. Furthermore, you will be responsible for configuring and maintaining HubSpot's marketing, sales, and operations hubs, creating workflows, managing lead scoring, tracking customer journeys, and utilizing analytics tools for campaign performance measurement. Leveraging automation tools like Apollo and Clay.com will be essential for lead enrichment, prospecting, and workflow automation. Your role will also involve data analysis and reporting, including generating actionable insights from platforms like Salesforce and HubSpot, developing performance tracking dashboards using Excel, Google Sheets, and Tableau, and designing Tableau dashboards for real-time data visualization and strategic decision-making. Integration and automation will be key components of your responsibilities, involving the use of APIs and tools like Zapier to streamline data flow across systems, as well as implementing automation solutions to enhance operational efficiency and reduce manual effort. Additionally, you will identify bottlenecks in the sales funnel, recommend process improvements, collaborate with sales leaders on pipeline hygiene and revenue forecasting, track sales performance, and contribute to revenue predictability enhancement. The ideal candidate for this role should have at least 2 years of experience in Revenue Operations, Sales Operations, or a similar field, hands-on experience with Salesforce administration, HubSpot, and Apollo, strong analytical skills, proficiency in Excel, Google Sheets, and Tableau, experience in workflow automation and tool integration using APIs and Zapier, knowledge of lead enrichment strategies, territory management, and account-based marketing, as well as excellent problem-solving and communication skills for effective cross-functional collaboration. Bonus skills such as basic programming knowledge (Python, SQL, or JavaScript), experience in AI-driven sales tools or marketing automation platforms, and familiarity with revenue forecasting methodologies and predictive analytics would be advantageous. In return for your contributions, you can expect a competitive monthly salary, a robust vacation and PTO schedule, and the opportunity to work fully remotely with a CST shift. Join Frontier as a RevOps Analyst and be part of a dynamic team driving revenue process optimization and technological innovation in Real-Time Guidance at Balto.,
Posted 1 month ago
2.0 - 6.0 years
0 Lacs
hyderabad, telangana
On-site
You will be joining the high-performing Marketing team at Darwinbox as an Events & Customer Marketing Specialist. In this Individual Contributor role, you will be responsible for strategic and hands-on tasks related to Events Marketing, Customer Marketing, and Account-Based Marketing (ABM). Your main focus will be planning and executing impactful events and programs that enhance relationships with customers and prospects, boost engagement in key markets like India, SEA, and MENA, and contribute towards pipeline and revenue objectives. Collaboration with Sales, Customer Success, Key Accounts, and Product teams will be crucial to deliver integrated, audience-specific experiences. Key Responsibilities: Events Marketing: - Plan, manage, and execute experiences for business leadership through key events such as tradeshows, masterclasses, webinars, and roundtables. - Coordinate end-to-end execution of key events and ensure effective follow-up with internal stakeholders, especially in MENA. - Analyze, track, and present key metrics related to the role. - Establish partnerships with associations and vendors globally to position Darwinbox as a leader in the HCM space. - Make data-driven decisions aligned with organizational goals and marketing budget. - Support other marketing functions to achieve common team objectives. Customer Marketing Collaboration (India, SEA, MENA): - Develop and implement customer engagement programs to support onboarding, adoption, upsell/cross-sell, and advocacy. - Collaborate with Customer Marketing Lead to create a pipeline for customer stories and case studies tailored to regional use cases. - Work with communications team to create localized campaigns that strengthen customer relationships and retention. - Identify high-potential accounts for program participation across events. Account-Based Marketing Elements (ABM) (India & MENA Customers & Prospects): - Work with Sales, Customer Success, and Key Account Management teams to design ABM programs targeting high-value prospects and existing accounts. - Create personalized, account-specific campaigns using account-level engagements, events, content, and outbound tactics. - Align ABM strategies with buying committee needs and decision stages. - Monitor campaign performance, optimize based on pipeline impact and account engagement. Requirements: - 2-3 years of B2B marketing experience with a focus on events, customer programs, and/or ABM. - Outcome and data-driven mindset with attention to detail. - Experience in managing regional marketing programs across India, SEA, and MENA. - Strong planning and project management skills to handle multiple programs simultaneously. - Ability to balance strategic thinking with hands-on execution. - Excellent storytelling and communication skills with a history of cross-functional collaboration. - Familiarity with marketing tools like HubSpot/Clay and ABM/CS platforms such as Gainsight would be advantageous.,
Posted 1 month ago
8.0 - 12.0 years
0 Lacs
karnataka
On-site
As the Marketing Lead, Automotive at Wipro, you will be responsible for strategizing, implementing, and managing integrated demand generation, account-based marketing, and deal pursuit campaigns to enhance the Wipro brand and drive measurable business outcomes. Your role will involve collaborating closely with senior automotive business, account, and sales leaders, along with a team of marketing experts, to enhance pipeline, sales, and revenue results through digital-first marketing initiatives tailored to meet buyers" requirements. In the realm of Demand Generation, you will focus on enhancing mindshare, deal origination, and client acquisition by executing targeted digital-first campaigns that showcase Wipro's thought leadership, case studies, and analyst accolades through virtual and in-person engagements aimed at assisting buyers in addressing challenges and seizing opportunities. For Account-Based Marketing, your goal will be to improve client retention and expand share of wallet by running targeted digital-first campaigns that bring Wipro's successful client collaborations to life through people-centered content programs to strengthen buyer relationships and expand Wipro's presence within accounts. In Deal Pursuit Marketing, you will work on increasing win rates and revenue by executing targeted digital-first campaigns that highlight and differentiate Wipro's solutions, enhancing clients" preference to collaborate with Wipro through engaging digital and in-person interactions during deal pursuits. The ideal candidate for this role is a collaborative and dedicated marketing leader with a knack for identifying business opportunities and crafting strategic marketing plans that drive tangible business outcomes. You should have experience collaborating with senior business, account, and sales leaders to develop and implement marketing programs. Proficiency in integrating various marketing channels such as website, email, social media, display ads, and events is crucial. Additionally, familiarity with Salesforce, Marketo, or similar tools is required, along with excellent written and verbal communication skills. Responsibilities include developing strategic marketing plans in collaboration with business teams, executing demand generation and account-based marketing initiatives, planning marketing activities with agencies, deepening industry knowledge, analyzing competition's strategies, managing leads, analyzing data for insights and improvements, strategizing win strategies with deal pursuit teams, organizing engaging events, building a network within and outside the organization, maintaining project plans, tracking execution, reporting status, and managing budgets. To be successful in this role, you should have 8-10 years of experience in strategizing, developing, and executing demand generation, account-based marketing, and deal pursuit campaigns within enterprise organizations.,
Posted 1 month ago
6.0 - 10.0 years
0 Lacs
karnataka
On-site
Wipro Limited is a leading technology services and consulting company that focuses on creating innovative solutions to address clients" most complex digital transformation needs. With a holistic portfolio of capabilities in consulting, design, engineering, and operations, Wipro helps clients achieve their boldest ambitions and build future-ready, sustainable businesses. With a global presence of over 230,000 employees and business partners in 65 countries, Wipro is committed to helping customers, colleagues, and communities thrive in an ever-changing world. As the Head of Marketing, Manufacturing at Wipro, you will be responsible for developing and managing integrated demand generation, account-based marketing, and deal pursuit campaigns to enhance the Wipro brand and drive measurable business results. Working closely with senior manufacturing business, account, and sales leaders, as well as a team of marketing experts, you will focus on improving pipeline, sales, and revenue outcomes through digital-first marketing programs tailored to meet buyers" needs. Your responsibilities will include: - Enhancing mindshare, deal origination, and client acquisition through targeted digital-first campaigns - Improving client retention and growing share of wallet through account-based marketing initiatives - Increasing win rates and revenue growth through deal pursuit campaigns - Collaborating with various teams to develop strategic marketing plans - Executing demand generation and account-based marketing activities - Developing marketing plans, contact lists, and databases for target accounts - Working with agencies and specialized teams to plan and execute marketing activities - Analyzing data, gaining insights, and continuously improving results - Partnering with deal pursuit teams to strategize win strategies and differentiate solutions - Maintaining project plans, tracking execution, reporting status, analyzing data, and managing budgets The ideal candidate for this role is a highly collaborative and passionate marketing leader with the ability to assess business opportunities and develop strategic marketing plans that drive business outcomes. You should have 6 to 8 years of experience in strategizing, developing, and executing demand generation, account-based marketing, and deal pursuit campaigns in enterprise organizations. Join Wipro and be part of a modern digital transformation partner that encourages continuous evolution and reinvention. Realize your ambitions and design your own reinvention in a business powered by purpose. Wipro welcomes applications from individuals with disabilities. Visit www.wipro.com for more information.,
Posted 1 month ago
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