Marketing Lead, Manufacturing

Wipro Limited is a leading technology services and consulting company that focuses on creating innovative solutions to address clients" most complex digital transformation needs. With a holistic portfolio of capabilities in consulting, design, engineering, and operations, Wipro helps clients achieve their boldest ambitions and build future-ready, sustainable businesses. With a global presence of over 230,000 employees and business partners in 65 countries, Wipro is committed to helping customers, colleagues, and communities thrive in an ever-changing world. As the Head of Marketing, Manufacturing at Wipro, you will be responsible for developing and managing integrated demand generation, account-based marketing, and deal pursuit campaigns to enhance the Wipro brand and drive measurable business results. Working closely with senior manufacturing business, account, and sales leaders, as well as a team of marketing experts, you will focus on improving pipeline, sales, and revenue outcomes through digital-first marketing programs tailored to meet buyers" needs. Your responsibilities will include: - Enhancing mindshare, deal origination, and client acquisition through targeted digital-first campaigns - Improving client retention and growing share of wallet through account-based marketing initiatives - Increasing win rates and revenue growth through deal pursuit campaigns - Collaborating with various teams to develop strategic marketing plans - Executing demand generation and account-based marketing activities - Developing marketing plans, contact lists, and databases for target accounts - Working with agencies and specialized teams to plan and execute marketing activities - Analyzing data, gaining insights, and continuously improving results - Partnering with deal pursuit teams to strategize win strategies and differentiate solutions - Maintaining project plans, tracking execution, reporting status, analyzing data, and managing budgets The ideal candidate for this role is a highly collaborative and passionate marketing leader with the ability to assess business opportunities and develop strategic marketing plans that drive business outcomes. You should have 6 to 8 years of experience in strategizing, developing, and executing demand generation, account-based marketing, and deal pursuit campaigns in enterprise organizations. Join Wipro and be part of a modern digital transformation partner that encourages continuous evolution and reinvention. Realize your ambitions and design your own reinvention in a business powered by purpose. Wipro welcomes applications from individuals with disabilities. Visit www.wipro.com for more information.,