Senior Marketing Coordinator

Job Description

About the Role As a Senior Marketing Coordinator at Routematic , you will oversee all marketing activities and activations for our brands, COCO Rides and Routematic , in Pune. You will collaborate closely with internal teams, external agencies, and key stakeholders to execute impactful marketing campaigns, events, and brand activations, driving brand awareness and customer engagement. Key Responsibilities: Campaign Management : Lead the planning, execution, and optimization of multi-channel marketing campaigns for COCO Rides and Routematic . Ensure alignment with business objectives and campaigns that resonate with the target audience. Event Planning & Activation : Coordinate and manage local events, product launches, webinars, and other marketing activations. Work with agencies and external partners to ensure seamless execution and impactful results. Stakeholder Collaboration : Collaborate with internal teams (sales, product, customer success), clients and external agencies to align on marketing goals, strategies, and execution, ensuring smooth coordination across all touchpoints. Brand Awareness & Strategy : Develop and implement strategies to increase brand visibility for COCO Rides and Routematic in Pune. Ensure all marketing efforts align with brand messaging and positioning. Market Research & Analysis : Conduct market research to understand local customer needs, industry trends, and competitor activities. Use insights to guide marketing decisions and refine strategies. Content Creation & Management : Oversee content creation for campaigns across multiple channels (email, social media, website, etc.), ensuring all content aligns with brand messaging and engages the target audience. Lead Generation : Drive lead generation efforts by coordinating campaigns that attract and convert leads. Collaborate with sales and other teams to nurture leads through the marketing funnel. Budget Management : Manage and track marketing budgets for local campaigns and events. Ensure campaigns are cost-effective while maximizing ROI. Performance Tracking & Reporting : Monitor and report on the success of campaigns, events, and activations, providing insights to continuously optimize and improve strategies. Qualifications: 5-7 years of experience in marketing, with expertise in campaign management, event coordination, and content creation. Proven ability to manage multi-channel marketing campaigns and work with agencies and external stakeholders. Strong experience executing local brand activations and events, both virtual and in-person. Excellent communication skills and ability to work collaboratively with internal and external teams. Strategic thinker with a data-driven approach to decision-making and performance tracking. Strong project management skills with the ability to manage multiple initiatives and deadlines. Proficiency with marketing tools such as Google Analytics, CRM systems, email marketing platforms, and social media management tools.