CRM Manager

Job Description

About OrthoHeal: OrthoHeal is a leading MedTech innovation company committed to transforming orthopedic care through cutting-edge technologies and advanced immobilization solutions. With a growing global footprint, we design, manufacture, and deliver orthopedic products that enhance patient comfort, recovery, and outcomes. Position Overview: We are seeking a proactive and detail-oriented CRM Manager to lead our customer relationship management initiatives at the Manjusar plant. The ideal candidate will play a key role in maintaining strong customer relationships, streamlining communication workflows, and ensuring customer satisfaction across domestic and international markets. This role involves close collaboration with cross-functional teams to support sales growth and retention. Key Responsibilities: ∙ Oversee the end-to-end use of the CRM platform to track and manage customer interactions. ∙ Develop and implement CRM strategies to enhance customer engagement, retention, and lifetime value. ∙ Work closely with the sales and customer service teams to ensure seamless lead and client data flow. ∙ Monitor and maintain data integrity within the CRM; ensure accurate and up-to-date customer profiles. ∙ Segment customer data and design targeted communication and marketing campaigns. ∙ Create regular performance and engagement reports for leadership using CRM analytics. ∙ Lead automation of key customer lifecycle touchpoints including onboarding, feedback, and re-engagement. ∙ Support domestic and international sales teams with CRM-driven insights and tools. ∙ Train internal stakeholders on CRM usage and best practices. ∙ Coordinate with IT and external vendors to enhance CRM functionalities as needed. Qualifications ∙ Bachelor’s or Master’s degree in Business Administration, Marketing, or a related field. ∙ 4–6 years of experience in CRM management, preferably in manufacturing or medical devices. Skills: ∙ Proficient in CRM tools such as Zoho CRM, Salesforce, or equivalent platforms. ∙ Strong analytical mindset with experience in handling large datasets. ∙ Excellent communication and collaboration skills. ∙ Ability to multitask in a fast-paced, team-oriented environment. ∙ Knowledge of customer journey mapping and campaign automation.  Preferred: ∙ Experience in medical device industry or B2B healthcare market. ∙ Familiarity with compliance standards in healthcare (e.g., MDR, ISO 13485). ∙ Certification in CRM platforms (e.g., Zoho CRM Admin, Salesforce Admin). Show more Show less