Marketing Manager

Company Description:

OrthoHeal is a leading Med-Tech company specializing in orthopedic medical devices. The company focuses on improving post-operative orthopedic recoveries and innovating technologies to enhance patient care. OrthoHeal’s flagship product, FlexiOH®, is a cutting-edge orthopedic immobilization technology designed for comfort and effectiveness.

About the Role:

Key Responsibilities:

Strategic Marketing

• Develop and execute comprehensive marketing strategies aligned with OrthoHeal’s goal.
• Manage product positioning, market segmentation, and messaging.
• Conduct competitor analysis and maintain market intelligence to ensure competitive advantage.

Brand and Product Marketing

• Collaborate with R&D, clinical, and sales teams to ensure successful product launches.
• Lead brand development initiatives to position OrthoHeal as a market leader in orthopedic immobilization.
• Design, launch, and measure effectiveness of promotional campaigns.

Digital Marketing & Content Management

• Oversee digital marketing efforts including SEO/SEM, PPC, email marketing, and social media.
• Manage website content and online presence ensuring consistency and high engagement.
• Coordinate the creation of marketing assets such as brochures, videos, white papers, and case studies & Customers testimonials

Event Management & KOL Relations

• Plan and execute participation in national and international orthopedic events, conferences, and exhibitions.
• Establish and nurture relationships with Key Opinion Leaders (KOLs) to drive advocacy and brand credibility.

Sales Support & Enablement

• Equip sales teams and distributors with training materials, presentations, and customized collateral.
• Track and report on marketing-driven sales pipeline development.

Market Research & Analysis

• Conduct ongoing market research to identify trends, opportunities, and customer insights.
• Utilize data analytics to measure campaign effectiveness and ROI.
• Deliver actionable insights to refine strategies and continuously improve marketing processes for scalability and efficiency.

Qualifications & Experience:

• Bachelor’s/Master’s in Marketing, Business, Biomedical Engineering, or related field
• 5–8 years of marketing experience, preferably in medical devices or healthcare
• Proven success in product marketing, digital campaigns, and brand strategy
• Strong grasp of the healthcare and orthopedic tech landscape
• Excellent communication, analytical, and strategic planning skills
• Willingness to travel for events, conferences, and client engagements

Skills & Competencies:

• Strategic marketing & market analysis
• Digital marketing & content management
• Project execution & cross-functional coordination
• Strong relationship-building & communication skills
• Data-driven mindset with proven experience tools such as:  HubSpot, Salesforce, Power BI, and Tableau is required.

Travel requirement

up to 60% travel

valid Indian driving license