Marketing Manager

JC OrthoHeal Private Limited

About the Role:

FlexiOH

Key responsibilities:

• Strategic Marketing

• – Develop and execute comprehensive marketing strategies aligned with OrthoHeal’s goal.
• – Manage product positioning, market segmentation, and messaging.
• – Conduct competitor analysis and maintain market intelligence to ensure competitive advantage.

• Brand and Product Marketing

• – Collaborate with R&D, clinical, and sales teams to ensure successful product launches.
• – Lead brand development initiatives to position OrthoHeal as a market leader in orthopedic immobilization.
• – Design, launch, and measure effectiveness of promotional campaigns.

• Digital Marketing & Content Management

• – Oversee digital marketing efforts including SEO/SEM, PPC, email marketing, and social media.
• – Manage website content and online presence ensuring consistency and high engagement.
• – Coordinate the creation of marketing assets such as brochures, videos, white papers, and case studies & Customers testimonials.

• Event Management & KOL Relations

• – Plan and execute participation in national and international orthopedic events, conferences, and exhibitions.
• – Establish and nurture relationships with Key Opinion Leaders (KOLs) to drive advocacy and brand credibility.

• Sales Support & Enablement

• – Equip sales teams and distributors with training materials, presentations, and customized collateral.
• – Track and report on marketing-driven sales pipeline development.

• Market Research & Analysis

• – Conduct ongoing market research to identify trends, opportunities, and customer insights.
• – Utilize data analytics to measure campaign effectiveness and ROI.
• – Deliver actionable insights to refine strategies and continuously improve marketing processes for scalability and efficiency.

Qualifications & Experience:

• Bachelor’s/Master’s in Marketing, Business, Biomedical Engineering, or related field.
• 5–8 years of marketing experience, preferably in medical devices or healthcare.
• Proven success in product marketing, digital campaigns, and brand strategy.
• Strong grasp of the healthcare and orthopedic tech landscape.
• Excellent communication, analytical, and strategic planning skills.
• Willingness to travel for events, conferences, and client engagements.

Skill & Competencies:

• Strategic marketing & market analysis.
• Digital marketing & content management.
• Project execution & cross-functional coordination.
• Strong relationship-building & communication skills.
• Data-driven mindset with proven experience tools such as: HubSpot, Salesforce, Power BI, and Tableau is required.

Travel Requirement:

up to 60% travel

valid Indian driving license