CRM Manager

As a dynamic CRM & Digital Engagement Specialist at our fast-growing digital healthcare company, your role will focus on driving patient engagement and increasing brand visibility using Zoho CRM and social media platforms. **Key Responsibilities:** - **CRM (Zoho) Responsibilities:** - Manage and optimize Zoho CRM for lead capture, segmentation, automation, and reporting. - Create and maintain workflows, campaigns, and integrations within Zoho. - Track and analyze patient journeys, engagement rates, and conversion funnels. - Collaborate with sales and support teams to ensure seamless CRM operations and communication. - Customize dashboards and generate performance reports to support decision-making. - **Social Media (Instagram and others):** - Develop and execute social media strategies to grow our digital presence, primarily on Instagram. - Create, schedule, and publish engaging content tailored to our healthcare audience. - Monitor trends, engage with followers, and manage direct messages and comments. - Analyze social media performance metrics and adjust strategies to optimize engagement and reach. - **Cross-Functional:** - Coordinate marketing campaigns across CRM and social platforms. - Work with the content, design, and clinical teams to ensure messaging consistency. - Stay updated on digital healthcare marketing best practices and emerging trends. **Requirements:** - Proven experience with Zoho CRM (campaigns, workflows, automation, reporting). - 2+ years of experience in digital marketing or CRM roles in the healthcare or healthtech sector. - Solid understanding of Instagram and other key social media platforms. - Strong analytical skills and proficiency with CRM metrics and social insights. - Excellent written and verbal communication skills. - Creative mindset with attention to detail and branding consistency. **Preferred:** - Experience with other Zoho tools (Zoho Campaigns, Zoho Desk, etc.). - Familiarity with HIPAA-compliant marketing. - Experience using tools like Canva, Buffer, Later, or Meta Business Suite. In this role, you will have the opportunity to make a significant impact on patient engagement and brand visibility through your expertise in CRM and digital marketing. Join us in our mission to improve patient outcomes through technology-driven solutions. (Note: No additional details of the company were provided in the job description),