Content & Social Media Strategist

Content & Social Media StrategistLocation:

Hyderabad (On-site)

Experience:

3-5 years

Reports to:

Head of MarketingThe company is scaling its content and social media presence to drive brand awareness, generatequalified leads, and build a loyal audience. We’re looking for a Content and Social MediaStrategist who thrives in B2B SaaS, is passionate about storytelling, and knows how to turncontent into a growth engine.

Key Responsibilities

>Build and Own Content StrategyDevelop and execute a comprehensive content strategy aligned with business goals(traffic, MQLs, sales enablement, customer retention).Define content KPIs and regularly report on performance, using insights to iterate andimprove.>Lead Content Planning Across the FunnelPlan and manage content for every stage: blogs, gated assets, landing pages, casestudies, and social channels (LinkedIn, Reddit, X).Maintain and optimize a content calendar, ensuring consistent publishing andcross-channel alignment.>Scale Content Creation with AIIdentify trending topics and audience interests using analytics and AI tools.Leverage AI (Perplexity, Claude, ChatGPT) for ideation, drafting, and scaling contentproduction.>Social Media Strategy & ExecutionBuild and scale it’s LinkedIn presence, crafting posts that engage B2B audiencesand drive brand affinity.Create and distribute high-quality, curiosity-driven content that makes people fall in lovewith the company.Monitor and respond to audience engagement, fostering community and brandadvocacy.>SEO & GrowthDevelop SEO-driven content strategies to rank #1 for target keywords and phrases,including those relevant to LLMs.Use content as a lever for growth, not just visibility—drive measurable impact on leadgeneration and pipeline.>Collaboration & EnablementWork cross-functionally with product, sales, and customer success to align content withbusiness initiatives.Enable sales and customer teams with relevant assets and messaging.

Preferred Skills & Tools

Content & Social Media Tools: Hootsuite, Buffer, Sprout Social, or similar.Editing & Design: Canva, VN, or similar for basic visual and video editing.Analytics: Google Analytics, LinkedIn Business Manager, and other reporting tools.AI Content Tools: Perplexity, Claude, ChatGPT, etc., for content ideation and scaling.SEO: Familiarity with keyword research, on-page optimization, and content audits.

What We’re Looking For

3-5 years of experience in content strategy, social media, or content marketing for a B2BSaaS company selling to enterprise customers.Proven experience building and scaling a company’s LinkedIn (and other social)presence, ideally from scratch.Strong writing, editing, and storytelling skills with a portfolio of B2B content samples.Data-driven mindset: ability to analyze content performance and pivot strategies forgrowth.Creative thinker who thrives in a fast-paced, collaborative environment.Familiarity with the latest trends in AI-driven content and social media marketing.

Bonus Points

Experience running TOFU (top-of-funnel) campaigns and nurturing leads throughcontent.Knowledge of demand generation and content’s role in the sales pipeline.Ability to repurpose and optimize existing content for new channels and formats.

Why Join Us?

Shape the voice and content strategy of a growing SaaS brand.Work with a forward-thinking team that values creativity, experimentation, and growth.Access to the latest AI and marketing tools to supercharge your work.Flexible work environment and opportunities for professional development.