Content & Social Media Strategist

Role Overview

We are seeking a Content & Social Media Strategist to develop and execute Warra’s content strategy across Instagram, Pinterest, LinkedIn, Email, and WhatsApp. This role requires a strategic thinker

who can blend creativity with analytical insight to ensure consistent, engaging, and brand-aligned communication across all platforms.

Key Responsibilities

1. Content Strategy & Planning

- Develop and maintain a monthly content calendar for Instagram,Pinterest, and LinkedIn that aligns with Warra’s brand campaigns,product launches, and seasonal trends.

- Ensure a consistent brand voice, tone, and aesthetic across all channels.

-Work closely with the founder, marketing to translate brand vision into actionable content.

2. Social Media Execution

- Create, curate, and schedule high-quality content (posts, reels,stories, pins, carousels) for Instagram, Pinterest, and LinkedIn.

- Engage with followers, respond to comments/messages, and foster meaningful conversations with our audience.

3. Email & WhatsApp Marketing

- Develop an email marketing calendar aligned with campaigns and product drops.

- Write compelling email copy that reflects Warra’s tone and drives engagement.

- Plan and execute WhatsApp marketing messages, ensuring value-driven,non-intrusive communication that encourages conversions.

4. Performance Tracking & Optimisation

- Monitor analytics for social media, email, and WhatsApp campaigns.

- Report monthly on performance metrics and recommend optimisations based on data.

- Continuously refine strategies to improve reach, engagement, and conversion rates.

Requirements

- 2–4 years of experience in content strategy, social media management, or digital marketing — preferably in fashion, luxury, or lifestyle brands.

- Strong understanding of Instagram, Pinterest, and LinkedIn algorithms and audience behaviour.

- Proven experience in creating and executing successful multi-platform content strategies.

- Excellent copywriting skills with a flair for storytelling.

- Basic knowledge of graphic design tools (Canva, Photoshop,Illustrator) is a plus.

- Experience with email marketing tools and WhatsApp marketing platforms.

- Strong organisational skills and attention to detail.

- Ability to work collaboratively in a fast-paced, creative environment.

About Warra

Warra is a luxury Indo-Western wear brand that celebrates modernfemininity with elegance, authenticity, and purpose. We create clothing that makes women feel confident, comfortable, and beautiful —

inside and out. Our brand voice is rooted in quality, storytelling, and celebrating individuality.

What We Offer

- Opportunity to work with a premium luxury fashion brand with a strong creative vision.

- A dynamic, creative, and collaborative work environment.

- Exposure to multiple aspects of brand building — from strategy to execution.

- Growth opportunities within a fast-evolving brand.

If you’re passionate about storytelling, brand building, and creating content that resonates, we’d love to hear from you.

To Apply: