Content & Social Media Strategist

About the Role

Beanly is looking for a Content & Social Media Strategist who can help build the brand across digital platforms and caf experiences through strong copy, well-planned campaigns, and meaningful collaborations.

This is a creative + execution-focused role that bridge that brings the comms teams together with clear communication, storytelling and timelines.

You'll work closely with the communications lead, design, video, and PR/collab partners to bring ideas to life.

What You Will Do

Content & Copywriting

Write for social media posts, campaign scripts, product launches, newsletters and caf menus.

Ensure the brand's messaging stays consistent across platforms and cafs.

Campaign Support & Planning

Assist in planning seasonal campaigns (new menus, caf launches, product drops).

Build and maintain a content calendar in coordination with the communications lead.

Work with design + video to ensure timely delivery.

Influencers & Collaborations

Coordinate with creators, influencers and partner brands (briefs, timelines, deliverables)

Work with the PR team/agency for seeding and campaign amplification.

On-Camera & Content Assistance

Comfortable scripting reels, being part of shoots or appearing on camera if required.

Assist video team with concept notes, shoot planning and captions.

You're a Good Fit If You Have:

13 years of experience in content writing, social media or brand storytelling.

A portfolio of past work or an idea bank - campaigns, captions, scripts, blogs, brand work etc.

Experience working with design/video teams (basic understanding of content workflows).

Ability to plan, organize and follow timelines.

Interest in caf culture, lifestyle content or consumer brands is a plus.

You'll Love This Role If You Want:

To shape content for a brand across cafs, FMCG products, digital platforms and events.

Ownership of ideas with collaborative support, not solo execution.

A creative environment where writing, culture and coffee collide.

How to Apply

Send your CV and/or portfolio/writing samples to [HIDDEN TEXT] to be considered.