WARRA

Role Overview We are seeking a Content & Social Media Strategist to develop and execute Warra’s content strategy across Instagram, Pinterest, LinkedIn, Email, and WhatsApp. This role requires a strategic thinker who can blend creativity with analytical insight to ensure consistent, engaging, and brand-aligned communication across all platforms. Key Responsibilities 1. Content Strategy & Planning - Develop and maintain a monthly content calendar for Instagram,Pinterest, and LinkedIn that aligns with Warra’s brand campaigns,product launches, and seasonal trends. - Ensure a consistent brand voice, tone, and aesthetic across all channels. -Work closely with the founder, marketing to translate brand vision into actionable content. 2. Social Media Execution - Create, curate, and schedule high-quality content (posts, reels,stories, pins, carousels) for Instagram, Pinterest, and LinkedIn. - Engage with followers, respond to comments/messages, and foster meaningful conversations with our audience. 3. Email & WhatsApp Marketing - Develop an email marketing calendar aligned with campaigns and product drops. - Write compelling email copy that reflects Warra’s tone and drives engagement. - Plan and execute WhatsApp marketing messages, ensuring value-driven,non-intrusive communication that encourages conversions. 4. Performance Tracking & Optimisation - Monitor analytics for social media, email, and WhatsApp campaigns. - Report monthly on performance metrics and recommend optimisations based on data. - Continuously refine strategies to improve reach, engagement, and conversion rates. Requirements - 2–4 years of experience in content strategy, social media management, or digital marketing — preferably in fashion, luxury, or lifestyle brands. - Strong understanding of Instagram, Pinterest, and LinkedIn algorithms and audience behaviour. - Proven experience in creating and executing successful multi-platform content strategies. - Excellent copywriting skills with a flair for storytelling. - Basic knowledge of graphic design tools (Canva, Photoshop,Illustrator) is a plus. - Experience with email marketing tools and WhatsApp marketing platforms. - Strong organisational skills and attention to detail. - Ability to work collaboratively in a fast-paced, creative environment. About Warra Warra is a luxury Indo-Western wear brand that celebrates modernfemininity with elegance, authenticity, and purpose. We create clothing that makes women feel confident, comfortable, and beautiful — inside and out. Our brand voice is rooted in quality, storytelling, and celebrating individuality. What We Offer - Opportunity to work with a premium luxury fashion brand with a strong creative vision. - A dynamic, creative, and collaborative work environment. - Exposure to multiple aspects of brand building — from strategy to execution. - Growth opportunities within a fast-evolving brand. If you’re passionate about storytelling, brand building, and creating content that resonates, we’d love to hear from you. To Apply: Send your resume, portfolio (or examples of past work), and a short note on why you’d like to work with Warra to support@warra.in