Content & Social Media Strategist

We are seeking a Content & Social Media Strategist for an AI Enabled Enterprise Solutions Platform

Job Profile:

Build and Own Content Strategy
Develop and execute a comprehensive content strategy aligned with business goals (traffic, MQLs, sales enablement, customer retention).Define content KPIs and regularly report on performance, using insights to iterate and improve.Lead Content Planning Across the FunnelPlan and manage content for every stage: blogs, gated assets, landing pages, case studies, and social channels (LinkedIn, Reddit, X).Maintain and optimize a content calendar, ensuring consistent publishing and cross-channel alignment.Scale Content Creation with AIIdentify trending topics and audience interests using analytics and AI tools.Leverage AI (Perplexity, Claude, ChatGPT) for ideation, drafting, and scaling content production.Social Media Strategy & ExecutionBuild and scale Beacons LinkedIn presence, crafting posts that engage B2B audiences and drive brand affinity.Create and distribute high-quality, curiosity-driven content that makes people fall in love with the brand.Monitor and respond to audience engagement, fostering community and brand advocacy.SEO & GrowthDevelop SEO-driven content strategies to rank #1 for target keywords and phrases, including those relevant to LLMs.Use content as a lever for growth, not just visibilitydrive measurable impact on lead generation and pipeline.Collaboration & EnablementWork cross-functionally with product, sales, and customer success to align content with business initiatives.Enable sales and customer teams with relevant assets and messaging.

Requirements:

35 years of experience in content strategy, social media, or content marketing for a B2B SaaS company selling to enterprise customers.
Proven experience building and scaling a companys LinkedIn (and other social) presence, ideally from scratch.Strong writing, editing, and storytelling skills with a portfolio of B2B content samples.Data-driven mindset: ability to analyze content performance and pivot strategies for growth.Creative thinker who thrives in a fast-paced, collaborative environment.Familiarity with the latest trends in AI-driven content and social media marketing.Content & Social Media Tools: Hootsuite, Buffer, Sprout Social, or similar.Editing & Design: Canva, VN, or similar for basic visual and video editing.Analytics: Google Analytics, LinkedIn Business Manager, and other reporting tools.AI Content Tools: Perplexity, Claude, ChatGPT, etc., for content ideation and scaling.SEO: Familiarity with keyword research, on-page optimization, and content audits.