Content & Social Media Strategist

Content Strategy & Storytelling

- Develop and own the brands content calendar across platforms.

- Translate brand heritage, athlete stories, and product innovations into engaging content.

- Create long-form and short-form content including reels, videos, carousels, stories, blogs, and captions.

- Ensure consistent brand voice, tone, and visual language.

. Social Media Management

- Manage day-to-day social media publishing, scheduling, and optimisation.

- Drive audience growth, engagement, and community interaction.

- Monitor sports moments, tournaments, and cultural trends for real-time content.

- Engage with followers, athletes, creators, and sports communities.

Campaigns & Collaborations

- Conceptualise and execute social media campaigns for launches and brand initiatives.

- Collaborate with athletes, influencers, and sports creators.

- Coordinate with agencies, photographers, videographers, and designers.

- Support integrated campaigns with PR, retail, and e-commerce teams.

Performance & Analytics

- Track and analyse content and social media performance.

- Prepare monthly reports with insights and recommendations.

- Optimise content using data and platform analytics.

5. Brand & Community Building

- Build and nurture a sports-first digital community.

- Respond to comments, DMs, and queries in a timely manner.

- Manage online reputation and social listening.