Content Marketing Manager

Job Description

About Us: At Innovapptive, we are bringing the industrial front-line worker, back-office and assets together. Our platform is the only patented and “Code-Free” connected worker platform that brings operations, maintenance and store rooms in a plant on one unified platform. Innovapptive’s unique connected worker platform is disrupting and digitizing archaic, tedious, & labor intensive paper-based processes for maintenance, operations, & supply chain with a suite of highly reconfigurable mobile apps, while the back-office has real-time visibility into the front-line workforce with better planning, scheduling, adoption monitoring and actionable insights. Some of the world’s largest brands such as Newmont Mining, Rio Tinto, Chevron Phillips Chemicals, Dominion Nuclear, Hess, Shell, UNICEF, Reckitt Benckiser are digitally transforming their back-office and front-line industrial worker experiences. We are saving companies millions of dollars by improving their asset uptime, productivity, safety, and talent challenges, while delivering jobs better, faster, cheaper and safer. We recognize the immense potential in the often underserved market of industrial front-line workers, with a Total Addressable Market (TAM) estimated at approximately ~10 billion dollars, of which 97% remains untapped - representing a vast white space for innovation. At Innovapptive, we are not just following trends; we are setting them. As an emerging category leader, we are defining and disrupting the connected worker market. Our cutting-edge solutions are revolutionizing the way industrial workers operate, collaborate, and excel in their roles. What sets us apart is our unwavering commitment to innovation, backed by a visionary team and the support of marquee investors such as Tiger Global Management and Vista Equity Partners. With their backing, we have the financial muscle and strategic guidance to drive forward, making us a force to be reckoned with in the industrial software landscape. Our ultimate goal is to create a harmonious synergy between front-line workers, back-office teams, and assets, unleashing unprecedented efficiency and productivity in industrial operations. Join us in this extraordinary journey as we lead the charge in transforming industries, improving efficiency, and enhancing the lives of front-line workers across the globe. Be part of a company that's making history by reshaping the way industries operate. Together, we're making the impossible possible. The Role: We are seeking a talented and results-oriented Content Marketing Manager to join our marketing team and drive our content strategy and execution, primarily for the US market. This is a highly collaborative role where you will work hand-in-hand with our Product Marketer focused on buyer enablement to create valuable, educational, and persuasive content that resonates with our target audience throughout their journey and empowers our sales team. You will be responsible for developing content that educates potential buyers on their problems, solution categories, and ultimately, why our solution is the right choice. Key Responsibilities: Content Strategy & Planning: Develop, execute, and maintain a content marketing strategy and editorial calendar aligned with marketing goals, SEO objectives, and the specific needs identified by the Product Marketing team for the US market. Content Creation: Write, edit, and produce high-quality, engaging content across various formats, including: Deeply researched long and short form content (focused on problem education, category deep-dives, and solution exploration) Guides, whitepapers, and eBooks Website copy and landing pages (especially for solution comparisons and key product areas) Content for email campaigns Scripts or outlines for webinars and videos (often in collaboration with Product Marketing) Contribute to or repurpose content for case studies and customer stories based on Product Marketing's needs. Develop content assets supporting implementation and migration processes. Close Collaboration with Product Marketing: Work very closely with the Product Marketer responsible for buyer enablement. Translate product messaging, market insights, and competitive positioning provided by PMM into compelling, buyer-focused content. Ensure content directly supports sales enablement needs by addressing common questions, objections, and demonstrating value. Audience & Market Understanding: Develop a deep understanding of our target audience in the US market, their pain points, information needs, and consumption habits at different stages of the buyer journey. SEO & Distribution: Optimize all content for search engines and develop strategies for effective distribution across owned (website, blog, email) and earned/paid channels. Performance Measurement: Track, analyze, and report on content performance metrics (website traffic, engagement, lead generation, conversion rates, influence on pipeline) using analytics tools. Use data to continuously refine the content strategy and execution. Maintain Content Library: Organize and manage the content library, ensuring assets are easily accessible to marketing, sales, and other teams. Qualifications: 3-5+ years of experience in content marketing, with a strong focus on B2B SaaS. Proven track record of creating high-quality content that drives engagement and contributes to pipeline/revenue. Exceptional writing, editing, and proofreading skills with a strong command of grammar and style, particularly for a US audience. Solid understanding of SEO principles and best practices for content. Experience developing content aligned with different stages of the B2B buyer journey. Experience working closely with Product Marketing, Sales, or Product teams. Familiarity with content management systems (CMS) and marketing automation platforms (MAP). Ability to understand complex or technical concepts and translate them into clear, benefit-oriented content. Preferred Qualifications: Experience managing freelance writers or external content contributors. Familiarity with analytics platforms (e.g., Google Analytics) and SEO tools (e.g., SEMrush, Ahrefs). Experience creating content for sales enablement purposes. Skills & Attributes: Highly analytical and data-driven. Process-oriented with a keen eye for detail and optimization. Proactive and able to take initiative in a fast-paced environment. Excellent communicator, capable of explaining technical concepts and processes clearly. Collaborative team player who can build strong relationships across departments. Adaptable and comfortable working in a dynamic, growing company. Strong organizational and project management skills. What We Offer: A positive, open, and highly-innovative environment and team Entrepreneurial spirit with unlimited opportunity to grow Opportunity to work with leading global brands on exciting and impactful projects Competitive Base Pay Best of plan on Vacation & Paid Time Off. Provision of Medical Insurance for family - self, dependent, spouse, dependent children, parents/parent-in-laws Paid Maternity and Paternity leave Bi-annual reviews to ensure transparency and promoting high performance culture OKR Driven Performance Development Environment Learning & Development - access to wide range of e-Learning courses (technical, Product, Process, etc.,) A host of Interest Groups/Clubs for Book Reading, Toastmasters, Sports - Cricket, Volleyball, Throw-ball, Badminton, TT, Music. Show more Show less