Category Development Manager

Sova Health is India’s first full-stack microbiome health company, pioneering gut health through probiotic supplements backed by cutting-edge microbiome diagnostics and therapeutic programs. We are a well-funded startup with investors from Singapore, the US, and India. At Sova, every day is an opportunity to change people’s lives for the better.

Why Join Us?

In Hebrew, Sova means “the feeling of satiety” – and that’s our promise to consumers. By joining us, you will:

• Be part of a mission-driven company with a vision to add

  a billion healthy years

  to the world.
• Work in a collaborative, innovative environment that values integrity and ownership.
• Contribute directly to transforming lives through health every single day.

Key Responsibilities

• Category Strategy Development

  : Build and execute a comprehensive strategy for supplements aligned with brand goals and growth targets.

• Product Lifecycle Management

  : Drive product development, launch, performance tracking, and rationalization.

• Market Analysis

  : Conduct research to identify trends, consumer needs, and competitive insights to fuel innovation.

• Pricing & Promotions

  : Design pricing and promotional strategies that balance profitability and competitiveness.

• Assortment Planning

  : Curate an optimized product portfolio that enhances consumer appeal and brand positioning.

• Sales & Growth

  : Partner with sales/marketing teams to increase market share and achieve revenue targets.

• Supplier & Vendor Management

  : Build strong supplier partnerships, negotiate contracts, and ensure supply chain efficiency.

• Performance Tracking

  : Monitor KPIs such as category sales, profitability, and market share.

• Customer Experience

  : Enhance the consumer journey, ensuring satisfaction and loyalty align with brand values.

Who Should Apply?

• You thrive on talking to customers and solving real problems.
• You combine

  data-driven insights

  with bold, long-term thinking.
• You care deeply about the products you own and maintain high quality standards.
• You’re a

  go-getter

  with a hands-on, ownership-driven mindset.
• You communicate and collaborate effectively across teams.

What to Expect at Sova

• A phenomenal work environment with

  huge ownership and growth opportunities

  .
• Competitive compensation and an

  accelerated career path

  .
• Massive, direct impact of your work on people’s health.
• Collaboration with some of the

  smartest minds in the ecosystem

  .
• A culture of

  doers, not approvals

  , where freedom to fail is embraced.

Skills & Experience

• Customer-first thinking and strong analytical ability.
• Proven success in category management, driving sales growth & market share.
• Deep knowledge of the supplements industry and regulatory landscape.
• Strong negotiation and vendor management skills.
• Cross-functional leadership in fast-paced environments.
• Proficiency in category management tools/software.
• Excellent communication & presentation skills.

Please mail at Divjyot.kaur@sova.health