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Campaign Manager

Weekday AI (YC W21)

3 years

10 - 11 Lacs

Mumbai Metropolitan Region

Posted:1 day ago| Platform:

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Skills Required

marketing planning engagement orchestration segmentation personalization communication strategies drive retention data automation optimization strategy support design onboarding management scheduling testing analytics development content analyze metrics effectiveness reporting coordination messaging compliance regulations crm salesforce measurement

Work Mode

On-site

Job Type

Full Time

Job Description

This role is for one of Weekday's clientsSalary range: Rs 1000000 - Rs 1100000 (ie INR 10-11 LPA)Min Experience: 3 yearsLocation: MumbaiJobType: full-time

Requirements

We are looking for a dynamic and detail-oriented

Campaign Manager

to join our growth marketing team. As a Campaign Manager, you will be responsible for planning, executing, optimizing, and analyzing end-to-end marketing campaigns across

email

push notifications

, and

in-app channels

, using platforms like

CleverTap

or similar customer engagement tools. The ideal candidate should have hands-on experience in lifecycle marketing and customer journey orchestration with a deep understanding of segmentation, personalization, and campaign analytics.Your role will be pivotal in building targeted communication strategies that drive customer engagement, retention, and conversions. If you're passionate about data-driven marketing, automation, and performance optimization, we would love to meet you.

Key Responsibilities

Campaign Strategy & Execution

Plan and execute multi-channel campaigns (Email, WhatsApp, Push, In-App) to support user engagement, retention, and conversion goals.
Design and implement customer lifecycle campaigns across onboarding, engagement, reactivation, and upsell journeys.

CleverTap Management

Manage all aspects of campaign creation, automation, and journey building on CleverTap, including segmentation, scheduling, A/B testing, and personalization.
Collaborate with product and data teams to enhance user cohorts, events, and analytics within CleverTap to optimize campaigns.

Communication Development

Work closely with content and design teams to create compelling, on-brand messages tailored to different customer segments.
Ensure all communication aligns with the brand tone and is optimized for engagement and conversion.

Analytics & Optimization

Monitor and analyze campaign performance metrics such as open rates, CTR, conversions, and ROI.
Regularly conduct A/B tests and apply learnings to improve campaign effectiveness and customer engagement.
Provide weekly and monthly reporting on campaign performance and insights.

Stakeholder Coordination

Collaborate cross-functionally with product, tech, analytics, and customer support teams to ensure consistent messaging and seamless user experience.
Coordinate with legal and compliance teams to ensure campaigns adhere to regulations and privacy standards (e.g., GDPR, WhatsApp business policy).

Required Skills & Qualifications

Bachelor's degree in Marketing, Business, Communications, or a related field.
3+ years of experience in digital campaign management, CRM, or growth marketing.
Hands-on experience with CleverTap or other leading CRM/marketing automation platforms (e.g., MoEngage, WebEngage, Salesforce Marketing Cloud).
Proficiency in planning and executing Email, WhatsApp, Push Notification, and In-App campaigns.
Strong understanding of segmentation, personalization, lifecycle marketing, and behavioral triggers.
Experience with campaign analytics, A/B testing, and performance measurement.
Excellent verbal and written communication skills.
Highly organized with a keen eye for detail and process optimization.
Ability to thrive in a fast-paced, cross-functional environment with tight deadlines.

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Campaign Manager