Campaign Manager

What we do

We are a Martech company that seeks to help businesses build impact by bringing the customer to the centre of the journey. We help companies to automate their organic marketing initiatives to generate incremental revenue. We provide end-to-end services from strategy to evaluation to implementation. Our services include Customer Data Platform - Strategize and build CDP for scaled-up operations. Martech stack - Identify and use best communication channels and integrate with CDP Customer Segmentation Customer Segmentation - Building marketable customer cohorts. Customer LTV build-up - Frameworks to drive Lifetime value. Personalised communication - AB test, identify the correct route to communicate. Attribution - Measure the results and make a more intelligent decision. We have been in business for six months. We are working with reputable clients from the media, OTT, EdTech, education, and e-commerce industries.

About the Founder

Vani Garg ConSoul was launched with the dream “to bring the customer to the board room”. This focus towards ‘marketing that delivers’ was sharpened over the years with stints at prestigious companies like HDFC Bank, Westside, Axis Bank, Zee5.

https://www.linkedin.com/company/theconsoul

We are looking for Campaign Managers / Developers

In this role, you will be responsible for creating, implementing, and delivering powerfully creative, unique, and brand-inspiring emails, push notifications, and SMS marketing for some amazing brands. You will segment the audience and present them with targeted content that motivates them to open, engage with, and consume more of our content across multiple communication channels. You live to see the open and click-through rates continue to grow!

Responsibilities:

1. Be a specialist in campaign flow design and execution

2. Build and deliver campaigns using the Moengage /Clevertap/ Netcore/ Salesforce/ Braze/ Zoho CRM Platform/Adobe Marketo.

3. Build integrations with external channels on the marketing automation platform

4. Trigger-based ‘customer lifecycle’ communications designed to support brand awareness, account-based marketing, cross-selling, and up-selling campaigns.

5. Develop documentation and roadmaps for processes.

6. Troubleshoot technical issues related to HTML templates, list segmentation, and other aspects of

email execution

7. Monitor and report on the performance of campaigns daily/weekly to Team Leads

Required Skills

• Graduate’s degree in Marketing, Business, or similar.
• 2-4 years of experience in campaign development on any marketing automation tool like

  Adobe Marketo

• Ideally, should have worked with FMCG, OTT/Media, Hospitality, and related industries
• Proven track record of delivering successful, data-driven marketing automation campaigns/solutions
• Experience in database segmentation, email automation, and campaign coordination
• Experience in designing and building custom HTML templates and/or CSS
• Hands-on experience in designing and building dashboards and campaign reports