Business Development Head

Key Responsibilities

• New Business Acquisition
• Identify and target potential clients across industries including FMCG, lifestyle, tech, retail, and emerging D2C brands.
• Proactively reach out to marketing heads, brand managers, founders, and CXOs for business opportunities.
• Build and maintain a high-quality lead pipeline and convert it into sustained business.
• Drive RFP/RFQ responses, proposal development, and end-to-end pitch management.
• Pitch Strategy & Leadership
• Lead creative and strategic thinking during pitches, ensuring the agency presents compelling solutions.
• Collaborate with creative, strategy, performance, and servicing teams to build strong pitch decks.
• Articulate the agency’s value proposition with clarity, confidence, and persuasion.
• Present proposals to senior-level clients and secure sign-offs.
• Relationship Management
• Establish strong professional relationships with key decision-makers across brands.
• Nurture long-term partnerships and explore cross-selling and upselling opportunities.
• Represent the agency at industry events, conferences, and networking forums.
• Market Intelligence & Positioning
• Stay updated on industry trends, competitor activities, and emerging market opportunities.
• Identify new service offerings, partnerships, and collaboration opportunities for agency expansion.
• Work with leadership to refine the agency’s brand positioning and pitch narrative.
• Revenue Planning & Reporting
• Define quarterly and annual revenue targets in alignment with leadership.
• Track performance, conversion rates, and deal progress with structured reporting.
• Partner with finance and operations to ensure smooth onboarding and contract negotiations.
• Team Leadership
• Build and mentor a high-performing business development team.
• Set the team’s outreach strategies, pitch quality benchmarks, and follow-up cadence.
• Encourage a culture of collaboration, innovation, and high performance.
  

Skills & Experience Required

• 6–10+ years in a business development or strategic partnerships role within a digital/creative/advertising agency.
• Proven track record of winning mid-to-large accounts and driving revenue growth.
• Exceptional communication, negotiation, and presentation skills.
• Strong understanding of digital marketing, brand strategy, and creative services.
• Ability to think strategically, build narratives, and sell ideas convincingly.
• Networked within brand and marketing communities (bonus).
• High energy, proactive approach, and comfortable working in fast-paced agency environments.
  

What Success Looks Like

• Consistent acquisition of new business aligned with agency goals.
• Strong, long-term relationships with high-value clients.
• High-quality pitch decks and increased pitch win-rates.
• A motivated, well-trained BD team.
• Clear revenue growth quarter-on-quarter.