Assistant Marketing Manager

Department: Marketing

Reports To: Senior Marketing Manager

Location: Hyderabad

Employment Type: Full-Time

About Lansum Properties

Lansum Properties is a leading real estate developer in Hyderabad, known for

innovative residential and commercial projects. We blend cutting-edge design,

sustainability, and customer-centric values to transform urban living. Join our

dynamic team to drive growth in a fast-paced, results-oriented environment.

Role Summary

We seek a proactive Marketing Coordinator/Specialist with 2+ years of marketing

experience to support campaign execution, lead management, vendor coordination,

and strategic initiatives. You’ll play a pivotal role in optimizing our marketing

operations, ensuring seamless reporting, and enhancing our market presence.

Key Responsibilities

1. Reporting & Analytics

Generate weekly/monthly reports on lead metrics, campaign ROI, and

digital performance.

Conduct audits of marketing channels to identify optimization

opportunities.

2. Vendor & Agency Coordination

Manage relationships with content creators, digital agencies, PR

partners, and other vendors.

Ensure timely delivery of marketing collateral and campaign assets.

3. Campaign & Strategy Support

Assist in developing and executing marketing strategies for new

launches and ongoing projects.

Conduct competitor analysis and market research.

4. Lead Management Platforms

Maintain, audit and report on lead databases using Leadsquared,

Salesforce, and ERP systems.

Troubleshoot platform issues and ensure data accuracy.

5. Content & Digital Marketing

Support content development (social media, blogs, emailers) and

design briefs.

Assist in running performance marketing campaigns (Google Ads,

Meta, etc.).

6. New Launch Support

Contribute to launch strategies, onsite marketing activities, and sales

enablement.

Qualifications & Skills

Essential

Experience: 2–3 years in marketing, preferably in real estate, e-commerce, or

agencies.

Technical Skills:

○ Proficiency in Excel/Google Sheets (pivot tables, VLOOKUPs).

○ Hands-on experience with CRM platforms (Leadsquared/Salesforce)

and marketing automation tools.

○ Familiarity with digital advertising (Meta Ads, Google Ads) and

analytics (Google Analytics).

Soft Skills:

○ Exceptional organizational skills with ability to manage multiple

vendors/projects.

○ Strong communication skills for cross-functional collaboration.

○ Analytical mindset with attention to detail in reporting.

○ Adaptability in a fast-paced environment.

Preferred

Knowledge of real estate marketing trends in Hyderabad.

Basic design sense (Canva/Adobe) or video editing skills.

Experience with CRM tools(Leadsquared, Salesforce), Whatsapp marketing

tools(Gallabox) and ERP would be a plus.

Experience with competitor analysis tools (SEMrush, SimilarWeb).