Assistant Marketing Manager

• Design and lead multi-channel, channel-agnostic marketing campaigns aligned with business objectives.
• Build detailed campaign roadmaps including objectives, target audiences, messaging frameworks, channels, KPIs, and timelines.
• Own end-to-end execution of campaigns across email, Expandii, LinkedIn, social media, events, and workshops.
• Oversee creation and distribution of campaign assets, ensuring consistency, quality, and timely delivery.
• Implement robust campaign tracking frameworks and ensure accurate reporting of performance metrics.
• Continuously optimize campaigns using data-driven insights to improve engagement, lead generation, and conversion outcomes.
• Establish structured processes for campaign planning, execution, and performance evaluation.
• Collaborate closely with sales, business, and cross-functional teams to maximize campaign effectiveness.
• Ensure alignment of all marketing initiatives with company standards, brand guidelines, and business strategy.

• Proven experience in designing and executing multi-channel marketing campaigns.
• Strong hands-on expertise in email marketing and Expandii campaigns.
• Strategic thinker with strong execution capability.
• Excellent organizational and project management skills.
• Strong analytical mindset with experience in tracking and optimizing campaign performance.
• Excellent communication and stakeholder management skills.

• Bachelor s degree in Marketing, Business, or related fields.
• 3-5 years of B2B marketing experience, preferably in technology or service-led environments.
• Experience with marketing automation tools and campaign management platforms.
• Creative mindset with strong result orientation.

• Prefer working without structure or process-driven environments.
• Avoid ownership of end-to-end campaign responsibility.
• Rely on assumptions instead of data-driven decision-making.
• Struggle to manage multiple campaigns or cross-functional stakeholders.
• Resist continuous improvement and experimentation.

• Competitive CTC(as per industry standards)
• Medical Insurance for you and your family
• Return-to-Work Program for new parents
• 2 Birthday Leaves/Year for you and someone special
• 1 WFH Day/Month
• Monthly Engagement Activities sports, games, outings
• Inclusive Diverse Culture your individuality matters
• Growth-first Environment constant learning and upskilling
• 5-Day Workweek balanced work-life

Ready to build campaigns that drive real business impact