Campaign Manager - Tatvic Analytics

Job Description

Responsibilities As a Senior Campaign Manager Qualification criteria: Certificates Mandatory: DV360, Google Ads - Search. Display, Video and GA4 Preferrable: CM360 Experience for Minimum Years in Media: 4 Years Client servicing role: 3 Years Media planning experience: 1 Year Team management: 1-2 Years Client industry services: FMCG, E-commerce, Gaming Client Location - Ahmedabad [Work from Office only] Optional - Pre-sales experience: 1 year Communication Skills: Excellent written and verbal communication skills Good Hands experience on G-sheet, excel, Looker or any other similar reporting tool Role overview: Campaign Execution & Management: Ensure error-free campaign trafficking in DV360, CM360, and other platforms. Maintain accurate floodlight implementation and tracking. Adhere to agreed media plans, pacing budgets efficiently, and minimizing under-delivery. Optimization & Performance Analysis: Analyze campaign data to drive optimizations that meet performance KPIs. Implement A/B testing, bid strategy adjustments, and audience refinements. Client Engagement & Reporting: Provide weekly/monthly performance reports with actionable insights. Conduct quarterly business reviews (QBRs) with strategic recommendations. Ensure proactive communication with clients to maintain high sentiment and retention. Planning & Business Growth: Assist in creating media plans for both prospective and existing clients. Identify new business opportunities for Tatvic to increase revenue from the Media business. Process Improvement & Industry Knowledge: Follow and continuously improve upon the work processes established at Tatvic. Stay updated on new DV360 features, audience targeting strategies, and creative innovations. Share learnings with internal teams and contribute to knowledge documentation. GA4 & Third-Party Tracking Tools: Maintain a strong understanding of GA4 to enhance campaign tracking, analysis, and reporting. Leverage GA4 to enhance attribution modeling and cross-channel analysis. Utilize third-party mobile app tracking tools such as Branch and Appsflyer for comprehensive app tracking and measurement. Ensure seamless integration of tracking tools to maintain data accuracy and campaign efficiency.