Data Analysis and Insight Lead Responsibilities Role Overview In this role: Develop a digital analytics strategy, specific to your industry and organization KPIs. Tailor reporting system and dashboards to your business. Support client team with ongoing business needs and analytics system maintenance. Setting up the required reporting system, timeframes, performance metrics, and dimensions. Providing Google Analytics consulting and Marketing Technology strategy. Develop analysis and dashboards and have to communicate data-driven recommendations to improve customers business Mandatory Qualifications: Excellent Time Management & Proactive approach for taking initiative and getting them executed by the team. At least 3-4 years of experience working with major business verticals [BFSI, E-commerce, OTT, Publisher, Automobile] in servicing Indian, North American and APAC markets Exceptional consulting and Advanced & Statistical analysis ( segregation analysis, pre-post analysis, feature attribution analysis, Media Campaign Opportunity analysis(using DDA & Markov Chain) Seasonality Analysis Market Basket Analysis to identify products/channels that drive value TV data analysis Clustering, Linear & Logical Regression, Time Series expertise. Skills: Google Analytics, Adobe Analytics, Google Cloud Platform Exposure, Hands-on experience on Big Query [SQL expertise]. GAIQ, A tool-agnostic analytics consultant. Good to have: Pre-sales Business flavor

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