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0.0 - 3.0 years

0 Lacs

chennai, tamil nadu

On-site

As an Adobe Analytics Executive at TechSmew Innovations in Chennai, you will be responsible for implementing and managing Adobe Analytics tracking and reporting to analyze digital campaign performance and user behavior. You will work closely with internal teams to enhance tracking and data accuracy, creating dashboards and insights reports to provide actionable insights supporting business decisions. The ideal candidate for this role should have 6 months to 1 year of hands-on experience in Adobe Analytics, a strong grasp of web analytics fundamentals, and familiarity with tag management tools or JavaScript (preferred). Excellent communication and problem-solving skills are essential, along with the ability to join immediately and work from our Chennai office. If you meet these qualifications, please email your resume to hr@techsmew.com to apply for this full-time position. We are looking for individuals who are passionate about data-driven digital strategy and eager to make an impact in a collaborative work environment. Join us at TechSmew Innovations and be part of a dynamic team where your expertise in Adobe Analytics will contribute to the success of our digital initiatives.,

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5.0 - 9.0 years

0 Lacs

karnataka

On-site

As a Senior SEM Analyst in the field of Performance Marketing based in Bangalore, you will play a crucial role in driving traffic, enhancing engagement, and improving ROI through the effective management of SEM campaigns. Your main responsibilities will include developing and executing performance marketing strategies across Google Ads, social media, and other paid channels to drive customer acquisition and retention. You will be tasked with managing and optimizing SEM campaigns, conducting in-depth analysis, and continuously improving campaign performance through A/B and multivariate testing. Collaboration is key in this role, as you will work closely with internal teams including marketing, design, and analytics to align on campaign goals and objectives. Additionally, you will provide regular reports on campaign performance, offer insights, and recommendations to stakeholders and senior management. Utilizing data to optimize audience segmentation, targeting, and personalization strategies will be a critical aspect of your responsibilities. To excel in this position, you should have at least 5 years of experience in SEM, Google Ads, Social Media Marketing, and Performance Marketing. Proficiency in tools such as Google Ads, Google Analytics, Adobe Analytics, and Excel/Google Sheets for data analysis is essential. Strong analytical skills, experience with A/B testing, campaign optimization, and budget management are also required. Excellent communication skills are a must, as you will be presenting data-driven insights to non-technical stakeholders. Possessing Google Ads and Google Analytics certifications would be considered a plus. This role presents an exciting opportunity to be part of a dynamic team and have a significant impact on digital marketing efforts. If you are passionate about SEM and have the expertise to drive performance, we look forward to hearing from you.,

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3.0 - 7.0 years

0 Lacs

delhi

On-site

The Adobe Experience Manager (AEM) professional plays a vital role in managing and delivering engaging digital experiences. Your primary responsibility will involve developing and maintaining AEM-based applications and components to meet the organization's requirements and ensure seamless user experiences across digital channels. You will be responsible for developing and maintaining AEM components and templates, customizing and integrating AEM with other applications, ensuring high performance and availability of AEM-based applications and workflows, collaborating with cross-functional teams to gather requirements and implement solutions, optimizing AEM applications for maximum speed and scalability, implementing security and data protection measures, participating in design and code reviews, providing technical guidance and support to junior developers, troubleshooting and debugging AEM applications, staying updated with AEM and related technologies, contributing to the continuous improvement of development processes and best practices, creating technical documentation for AEM solutions and configurations, managing AEM users, groups, and permissions, supporting AEM deployments and maintenance, and working closely with UX and design teams to ensure seamless integration of front-end code. Required Qualifications: - Bachelor's degree in Computer Science, Engineering, or a related field - Proven experience in AEM development and customization - Strong proficiency in Java, HTML, CSS, and JavaScript - Experience with Agile development methodologies - Knowledge of software development lifecycle and best practices - Experience with version control systems such as Git - Understanding of web content management systems and digital marketing concepts - Ability to troubleshoot and resolve complex technical issues - Excellent communication and collaboration skills - Ability to work effectively in a fast-paced, dynamic environment - Certification in Adobe Experience Manager is a plus - Experience with Adobe Analytics and Adobe Target is desirable - Understanding of SEO best practices and web performance optimization - Knowledge of RESTful web services and API integrations - Experience with cloud hosting and deployment platforms Skills: - Version control systems - Adobe Experience Manager - Web content management systems - Agile methodologies - Adobe Analytics - Adobe Target - HTML - AEM development - Web performance optimization - JavaScript - API integrations - Digital marketing concepts - CSS - Java - Adobe Experience Manager certification - SEO best practices - RESTful web services - Cloud hosting,

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5.0 - 9.0 years

0 Lacs

karnataka

On-site

You will be responsible for leading the delivery of complex solutions by coding larger features from start to finish. Actively participating in planning, performing code and architecture reviews of your team's product will be a crucial aspect of your role. You will help ensure the quality and integrity of the Software Development Life Cycle (SDLC) for your team by identifying opportunities for improvement in how the team works, through the usage of recommended tools and practices. Additionally, you will lead the triage of complex production issues across systems and demonstrate creativity and initiative in solving complex problems. As a high performer, you will consistently deliver a high volume of story points relative to your team. Being aware of the technology landscape, you will plan the delivery of coarse-grained business needs spanning multiple applications. You will also influence technical peers outside your team and set a consistent example of agile development practices. Coaching other engineers to work as a team with Product and UX will be part of your responsibilities. Furthermore, you will create and enhance internal libraries and tools, provide technical leadership on the product, and determine the technical approach. Proactively communicating status and issues to your manager, collaborating with other teams to find creative solutions to customer issues, and showing a commitment to delivery deadlines, especially seasonal and vendor partner deadlines that are critical to Best Buy's continued success, will be essential. Basic Qualifications: - 5+ years of relevant technical professional experience with a bachelor's degree OR equivalent professional experience. - 2+ years of experience with Google Cloud services including Dataflow, Bigquery, Looker. - 1+ years of experience with Adobe Analytics, Content Square, or similar technologies. - Hands-on experience with data engineering and visualization tools like SQL, Airflow, DBT, PowerBI, Tableau, and Looker. - Strong understanding of real-time data processing and issue detection. - Expertise in data architecture, database design, data quality standards/implementation, and data modeling. Preferred Qualifications: - Experience working in an omni-channel retail environment. - Experience connecting technical issues with business performance metrics. - Experience with Forsta or similar customer feedback systems. - Certification in Google Cloud Platform services. - Good understanding of data governance, data privacy laws & regulations, and best practices. About Best Buy: BBY India is a service provider to Best Buy, and as part of the team working on Best Buy projects and initiatives, you will help fulfill Best Buy's purpose to enrich lives through technology. Every day, you will humanize and personalize tech solutions for every stage of life in Best Buy stores, online, and in Best Buy customers" homes. Best Buy is a place where techies can make technology more meaningful in the lives of millions of people, enabling the purpose of enriching lives through technology. The unique culture at Best Buy unleashes the power of its people and provides fast-moving, collaborative, and inclusive experiences that empower employees of all backgrounds to make a difference, learn, and grow every day. Best Buy's culture is built on deeply supporting and valuing its amazing employees and other team members. Best Buy is committed to being a great place to work, where you can unlock unique career possibilities. Above all, Best Buy aims to provide a place where people can bring their full, authentic selves to work now and into the future. Tomorrow works here.,

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6.0 - 10.0 years

0 Lacs

maharashtra

On-site

The role focuses on implementing tools and strategies to analyze large volumes of data, identifying trends, and transforming information into valuable business insights. You will be responsible for setting up information formats and customized views for stakeholders in leadership, marketing, and sales roles throughout the organization. As a data-product owner, you will lead the translation of business requirements into data projects and vice versa, ensuring that data solutions address specific business challenges effectively. Collaborating with internal stakeholders from various departments like SFE, CRM, Marketing, Ethical & Trade Sales, MI, and Finance, you will identify opportunities to implement data-driven solutions. Your responsibilities will include actively contributing to the business intelligence plan, BI environment, and tools, as well as developing a strategic roadmap for Data & Analytics, incorporating Data Science into ANI India's overall Customer/Channel/Sales Force engagement strategy. Moreover, you will create reports and models for forecasting, trending, and predictive analytics, managing ad-hoc reporting, dashboarding, and analytics requirements. By driving data mining efforts and presenting key strategic solutions to business stakeholders for real-time decision-making, you will leverage both traditional (e.g., data lake) and advanced technologies like data science and AI. Furthermore, you will enhance data-based storytelling by summarizing analysis points and effectively visualizing them using BI delivery platforms. The ideal candidate should have over 6 years of experience and prior exposure in Pharma, FMCG, or FMHG sectors would be advantageous. Proficiency in tools such as SQL, SAS, Tableau, MS Excel, Power BI, Adobe Analytics, etc., is required for this role.,

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4.0 - 8.0 years

0 Lacs

karnataka

On-site

The Digital Sales Side Manager at Decathlon Sports India will play a crucial role in enhancing the visual presentation and sales performance across various e-commerce platforms. This position requires a unique blend of creative merchandising skills and a strong focus on sales strategies to ensure that online product displays are optimized for maximum visibility, engagement, and sales. The ideal candidate will possess a deep understanding of e-commerce dynamics and be adept at creating captivating online visual experiences to drive revenue growth and deliver exceptional customer satisfaction. In this role, you will be responsible for developing and implementing strategies to drive online sales growth, enhance customer experiences, and improve conversion rates. It will be essential to stay abreast of industry trends and customer preferences to recommend innovative initiatives that can drive the business forward. You will also be tasked with monitoring website traffic, sales data, and customer behavior to identify trends and opportunities for improvement. Key performance indicators such as maximizing pageviews, reducing site bounce rates, and increasing customer engagement across platforms will be crucial metrics to track and optimize. Additionally, the role will involve team recruitment and management, as well as fostering teammate skills and career development. Collaborating with internal stakeholders such as the Marketing Team, Program Teams, and Digital Category Manager will be essential to plan and execute effective online marketing campaigns, search engine optimization (SEO), and search engine marketing (SEM) strategies. The successful candidate for this position should ideally possess a Master's degree and demonstrate expertise in category management and sales side management, preferably within the e-commerce sector. Proficiency in analytical skills, data analysis, and market research is a must, along with good collaboration skills. Knowledge of analytical tools like Google Analytics, Adobe Analytics, Amplitude, as well as visualization tools like PowerBI and Tableau, will be advantageous in fulfilling the responsibilities of this role.,

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3.0 - 7.0 years

0 Lacs

chennai, tamil nadu

On-site

As a Web Analytics Consultant at TransUnion, your primary responsibility will be to collect and analyze website data to measure high-volume web properties. By leveraging the data streams you establish, you will be able to generate insights on consumer behaviors and identify opportunities for product improvements. Your role will involve monitoring trends, creating reports and dashboards, and supporting the planning and evaluation of web property tagging for analytics and marketing purposes. Collaboration with the Digital Marketing team to track the effectiveness of online advertising campaigns and evaluating the performance of process flows and website experiments will also be part of your responsibilities. Additionally, you will partner with other team members to extract, combine, clean, and analyze data sourced from different repositories. You should hold a Bachelor's degree along with 3+ years of experience in Data Analytics. Proficiency in Google Tag Manager or similar tag management solutions, data analysis tools like Google Analytics and Adobe Analytics, and experience with data visualization tools such as Apache Superset or Looker Studio are required. Familiarity with web technologies, tracking implementations, and writing SQL queries for data extraction is essential. Exposure to cloud-based data platforms like AWS or GCP and knowledge of data preprocessing, cleaning, and analysis techniques will be beneficial. The ideal candidate for this role will have at least three years of professional experience focused on data engineering, reporting, or statistical analysis. Experience in the Financial Services industry, understanding of database design, marketing analytics, and implementation of marketing tech are preferred. This is a hybrid position that involves performing job responsibilities both virtually and in-person at an assigned TransUnion office location for a minimum of two days a week. Join us as a Sr Analyst, Data Analysis and make a significant impact in the realm of web analytics and data-driven insights.,

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4.0 - 8.0 years

0 Lacs

karnataka

On-site

At EY, you will have the opportunity to shape a career that aligns with your unique qualities, supported by a global network, inclusive culture, and cutting-edge technology to enable you to reach your full potential. Your distinctive voice and perspective are essential in contributing to EY's continuous improvement. Join us in creating an exceptional experience for yourself and fostering a better working world for all. As a Content Publisher and Analytics Specialist in the Brand Marketing & Communications team at EY Global Delivery Services (GDS), you will play a pivotal role in managing content across various channels and analyzing their performance to ensure our internal communications are not only timely but also data-driven and impactful. In this role, you will be responsible for publishing content on the Adobe-based intranet and SharePoint platforms, creating and distributing emails through Marketo, and compiling internal communications metrics using tools like Adobe Analytics and Power BI. Your role will also involve advocating for best practices in content layout, formatting, SEO, accessibility, and analytics, while supporting the wider Enablement team with administrative tasks. Key Responsibilities: - Publish content on the Adobe-based intranet (AEM) and SharePoint platforms - Create and distribute emails using Marketo - Manage internal communications metrics using Adobe Analytics and other tools - Prepare performance reports using PowerPoint templates, Excel reporting, and PowerBI - Implement best practices in content layout, formatting, SEO, and accessibility - Support the Enablement team with administrative tasks - Maintain the organization-wide internal campaign planner and communications calendar Skills and Attributes: - Proficiency in Adobe Experience Manager (AEM) for content management - Experience in email preparation and distribution using Marketo - Ability to update and maintain SharePoint sites - Familiarity with analytics tools such as Adobe Analytics and Power BI - Strong attention to detail and layout accuracy - Knowledge of accessibility standards and content tagging best practices - Collaborative mindset with strong project management and problem-solving skills - Ability to work effectively under tight deadlines in a matrixed organization Qualifications: - 4+ years of experience in a similar role within Marketing, Communication, or Digital Content teams - Previous experience in large, matrix organizations Join EY in building a better working world, where diverse teams across 150+ countries work together to provide trust through assurance, drive client growth, and tackle complex global challenges through innovative solutions.,

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2.0 - 6.0 years

0 Lacs

karnataka

On-site

It's an exciting time to be at Infoblox. Named a Top 25 Cyber Security Company by The Software Report and one of Inc. magazine's Best Workplaces for 2020, Infoblox is the leader in cloud-first networking and security services. Our solutions empower organizations to take full advantage of the cloud to deliver network experiences that are inherently simple, scalable, and reliable for everyone. Infoblox customers are among the largest enterprises in the world and include 70% of the Fortune 500, and our success depends on bright, energetic, talented people who share a passion for building the next generation of networking technologies and having fun along the way. We are looking for a Conversion Rate Optimization (CRO) Specialist to join our Digital Marketing and Website team in India, reporting to the website strategist. In this role, you will significantly impact the company's online performance and customer experience through strategic website improvement initiatives. You will work with the web strategist to develop and execute a comprehensive CRO strategy, focusing on user journey optimization, testing, and personalization enhancement that drives incremental leads and sales. In this role, you will also help craft the CRO program from the ground up and be a key player in an exciting transformation to a best-in-class website experience. You're the ideal candidate if you thrive when collaborating closely with strategists, designers, and developers. You are driven by validating hypotheses and analyzing test outcomes, and you excel at documenting key findings and presenting successes in detail. What you'll do: - Conceive and conduct A/B, multi-variate, and personalization tests and other user improvement initiatives to validate hypotheses and drive continuous boosts in conversion rates and revenue. - Develop and execute a comprehensive CRO strategy together with the Web Strategist, focusing on UI/UX improvements, user journey optimization, and driving customer fulfillment, leads, and sales. - Collaborate with cross-functional teams including design, brand, content, and development teams, to implement CRO initiatives and website changes, ensuring alignment with business goals. - Provide regular reporting and insights on CRO performance metrics, test results, and actionable recommendations to key stakeholders. - Analyze website performance metrics, user behavior data, and customer feedback to identify new opportunities for improvement across digital experiences. - Create individual test synopsis reports, maintain comprehensive documentation, and manage an ambitious testing calendar that supports the broader demand generation goals. - Monitor industry trends and best practices in CRO techniques to stay ahead of the curve and maintain a competitive advantage. - Support broader team initiatives that center around website optimization and digital marketing efforts as needed, including website QA for large website launches, search engine optimization projects, demand generation campaign testing, etc. What you'll bring: - Direct experience with various digital testing tools including Optimizely, Visual Website Optimizer, Maximizer, CrazyEgg, Adobe Target, etc., and a strong understanding of UX/UI best practices. - Solid analytical skills with the ability to interpret data and make data-driven decisions, with knowledge of website KPIs, and proven success running testing programs that drive revenue goals or business level metrics. - Cross-departmental relationship management, with strong documentation and reporting skills. - 2+ years of proven experience in CRO, A/B testing, landing page optimization, user journey testing, and/or other experimentation methodologies and tools. - 2+ years of experience with UX/UI design and implementation of best practices to optimize website performance. - Experience with Google or Adobe Analytics. - Proficiency in Excel including Pivot Tables and Vlookups, etc., and the ability to analyze large sets of data. What success looks like: After six months, you will: - Craft a comprehensive conversion rate optimization strategy, aligning with overall business goals. - Create a robust testing methodology, following best practices to ensure statistical significance of outcomes. - Audit and prioritize testing opportunities and develop a detailed testing calendar to track ongoing and future tests. After about a year, you will: - Secure several successful testing outcomes, significantly driving business goals and enhancing website performance. - Broaden the scope of personalization testing to support and boost demand generation initiatives. - Establish yourself as an invaluable member of the digital marketing team, contributing to overall strategy and success. We've got you covered: Our holistic benefits package includes coverage of your health, wealth, and wellness, as well as a great work environment, employee programs, and company culture. We offer a competitive salary and benefits package, including Provident Fund with company match and generous paid time off to help you balance your life. We have a strong culture and live our values every daywe believe in transparency, curiosity, respect, and above all, having fun while delighting our customers. Speaking of a great work environment, here are just a few of the perks you may enjoy, depending on your location: - Delicious and healthy snacks and beverages. - Electric vehicle charging stations. - A courtyard and amenities like an onsite gym, table tennis, pool table, play area, etc. - Newly remodeled offices with state-of-the-art amenities. Why Infoblox We've created a culture that embraces diversity, equity, and inclusion and rewards innovation, curiosity, and creativity. We achieve remarkable results by working together in a supportive environment that focuses on continuous learning and embraces change. So, whether you're a software engineer, marketing manager, customer care pro, or product specialist, you belong here, where you will have the opportunity to grow and develop your career. Check out what it's like to be a Bloxer. We think you'll be excited to join our team.,

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5.0 - 9.0 years

0 Lacs

jaipur, rajasthan

On-site

Apply Digital is a global digital transformation partner for change agents. Leveraging expertise that spans Business Transformation Strategy, Product Design & Development, Commerce, Platform Engineering, Data Intelligence, Marketing Services, Change Management, and beyond, we enable our clients to modernize their organizations and deliver meaningful impact to their business and customers. Our 750+ team members have helped transform global companies like Kraft Heinz, NFL, Moderna, Lululemon, Dropbox, Atlassian, A+E Networks, and The Very Group. Apply Digital was founded in 2016 in Vancouver, Canada, and has grown to nine cities across North America, South America, the UK, and Europe. At Apply Digital, the One Team approach is believed in, where operations are within a pod structure. Each pod combines senior leadership, subject matter experts, and cross-functional skill sets, all working within a common tech and delivery framework. The structure is supported by well-organized scrum and sprint cadences, ensuring teams release often and hold retrospectives to progress towards desired outcomes. Wherever Apply Digital operates globally, it envisions a safe, empowered, respectful, and fun community for its people every single day. The organization works to embody its SHAPE values (smart, humble, active, positive, and excellent) to create a space for the team to connect, grow, and support each other to make a difference. Apply Digital is a hybrid-friendly organization with remote options available if needed. The preferred candidate for the Analytics Implementation Consultant role should be based in or within a location commutable to the Delhi/NCR region of India, working in hours that overlap with the Eastern Standard Timezone (EST). In the initial role, the Analytics Implementation Consultant will support Kraft Heinz, a global leader in consumer packaged foods. Apply Digital aims to drive Kraft Heinz's digital transformation through implementable strategies, cutting-edge technology, and data-driven innovation to enhance consumer engagement and maximize business value. The role involves designing, implementing, and maintaining digital analytics solutions in collaboration with developers, data engineers, and product teams to ensure scalable and reliable data collection. Expertise in digital analytics platforms, tag management systems, JavaScript, SQL, and data layers is required, along with strong English language proficiency and experience working with remote teams. Responsibilities of the Analytics Implementation Consultant include supporting the development and implementation of robust analytics systems, collaborating with analysts and stakeholders to translate business problems into analytics solutions, QA testing data capture and reports, supporting the creation of presentations and recommendations, staying updated on technical trends and best practices, and contributing to the direction of the Data & Analytics Discipline. The ideal candidate for this role should have a strong proficiency in English, experience working with remote teams, 5+ years of analytics implementation experience, expertise with analytics platforms and tag management systems, front-end web development skills, experience with customer data platforms and mobile app analytics, understanding of statistical analysis and machine learning concepts, familiarity with data modeling and architecture principles, and the ability to manage multiple projects concurrently. A bachelor's degree in Computer Science, Data Science, Analytics, or Engineering is required. Experience with optimization tools is a plus. Apply Digital offers a hybrid-friendly work environment, comprehensive benefits including healthcare coverage and contributions to Provident fund, a gratuity bonus after five years of service, flexible PTO, engaging projects with international brands, an inclusive and safe workplace, generous training budgets, and a commitment to diversity, equity, and inclusion. Apply Digital values equal opportunity and nurtures an inclusive workplace where individual differences are recognized and celebrated. For more information, visit Apply Digital's Diversity, Equity, and Inclusion (DEI) page. Special needs or accommodations during the recruitment process can be requested by emailing india.careers@applydigital.com.,

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4.0 - 8.0 years

0 Lacs

pune, maharashtra

On-site

As an experienced Adobe Experience Manager (AEM) Developer, you will be responsible for designing and implementing solutions based on Adobe AEM. Your role will involve participating in the implementation of AEM content modeling, workflows, templates, components, and user permissions. Additionally, you will be setting up and configuring AEM authoring, publishing, and dispatcher environments following Adobe's recommended best practices. Furthermore, you will integrate AEM with other marketing products such as Assets, Target, Campaign, and internal endpoints. Your responsibilities will also include assisting in deploying applications to various environments and ensuring smooth migrations. You will work with front-end technologies and frameworks like Bootstrap, jQuery, Angular, and React. In this role, you must adhere to best practices for secure web programming and deployment. This includes following internal coding standards, maintaining high unit test coverage, automating processes, and ensuring continuous integration. To be successful in this position, you should have at least 4 years of experience in Adobe Experience Manager/CQ5, with a preference for AEM 6.3 and above versions. Proficiency in object-oriented programming and languages such as Java, J2EE Servlet/JSP, and XML is required. You should also have experience with AEM building blocks, Java Content Repository suite, Sling web framework, Apache Felix OSGi framework, and DAM. Knowledge of multi-site management, sling models/Sightly (HTL), workflows, HTML5, CSS3, JavaScript, JavaScript frameworks/libraries, CSS pre-processing platforms, and AEM back-end development with OSGi services is essential. Familiarity with permission management, Apache, app server logs, RESTful web services, Adobe Experience Cloud products, dispatchers, cross-browser/platform issues, continuous integration tools, basic Linux/Unix concepts, and communication and teamwork skills are also required. Qualifications for this role include a Bachelor's degree or equivalent, as well as certification as an Adobe Certified Expert in Adobe Experience Manager Sites Developer.,

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3.0 - 7.0 years

0 Lacs

haryana

On-site

As an ideal candidate for this role, you should possess a strong set of skills and experiences in the field of digital analytics, particularly in the utilization of Adobe Analytics. Your proficiency in using Adobe Analytics should be demonstrable, showcasing your ability to navigate Adobe Analytics Workspace for reporting purposes. Additionally, you should have hands-on experience in website and mobile app tagging and reporting. Furthermore, your expertise should extend to tag management solutions, with a preference for Adobe Launch. You should be comfortable handling multiple tags and extensions, ensuring smooth implementation and operation. In terms of technical skills, you should be adept in JavaScript, CSS selectors, HTML, and page structure. While experience with AEM data layer and WebSDK implementation would be beneficial, familiarity with Adobe Developer Console & APIs is also advantageous. Your role will involve managing the end-to-end analytics lifecycle, which includes requirements gathering, technical translation, implementation strategy, and analysis & reporting. It is crucial that you are well-versed in documentation processes such as SDR creation and Tech Specs, following Adobe's best practices. Moreover, your background should encompass experience in A/B testing, product optimization strategies, market research, and competitive analysis. Additional technical skills in SQL, Python, Cognos, Tableau, and Power BI would be considered a plus. As a professional in this field, you should excel in data visualization, creating impactful visual representations to complement and enrich your analysis. Strong critical thinking skills are essential, enabling you to interpret web metrics, feedback, and benchmarks to align with overarching business objectives effectively.,

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5.0 - 10.0 years

0 Lacs

haryana

On-site

As an experienced professional with 5-10 years of experience, you will be responsible for collecting, analyzing, and interpreting digital data from various sources such as Google Analytics, Adobe Analytics, and other web analytics tools. Your role will involve creating comprehensive reports and dashboards to track key performance indicators (KPIs) and measure the effectiveness of digital marketing campaigns. You will also provide actionable insights and recommendations to improve website performance, user experience, and conversion rates. Workassist, an online recruitment and employment solution provider in India, is seeking a dedicated individual to join our team in Gurugram on a Full-Time basis. The role offers a competitive CTC of 17 Lacs and requires a Graduate qualification. This position is for one of the Workassist Hiring Partners. At Workassist, we connect job seekers with relevant profiles to employers across different industries and experience levels. Our e-recruitment technology enables us to adapt quickly to the new normal and assist job seekers in finding the best opportunities while helping employers recruit great emerging talents from sectors such as Banking & Finance, Consulting, Sales & Marketing, HR, IT, Operations, and legal. With over 10,000+ recruiters, we strive to create a seamless job search experience for all our users. If you are ready to take on a new challenge, work in a great environment, and elevate your career to the next level, we encourage you to apply today. We are excited to welcome you to our team and support you in reaching your professional goals. Visit our website for more opportunities and information: https://bit.ly/3QBfBU2.,

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2.0 - 6.0 years

0 Lacs

karnataka

On-site

You will be an integral part of Annalect Global and Omnicom Group, one of the largest media and advertising agency holding companies in the world. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services. The agency brands are consistently recognized as being among the world's creative best. Annalect India plays a key role for group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics), Market Research, Business Support Services, Media Services, Consulting & Advisory Services. As we are growing rapidly, we are looking for talented professionals to join us on this journey. Let's build this, together. Your responsibilities will include administrative and monitoring tasks such as monitoring data capture and flow via the TMS to partners on web analytics reporting, as well as stewarding new partner integrations and synchronizations. You will also work closely with the Strategy and Digital Analytics teams to build reporting for campaign optimization and retargeting requirements, collaborate with the tag management solution team on providing inputs for the tagging solutions, and liaise with ad technology vendors for required reporting. Additionally, you will develop and maintain process plans on reporting and monitor and evaluate resource utilization. As for qualifications, we are looking for candidates with a minimum of 2-4 years of experience in web analytics reporting using GA4 and Adobe Analytics. Experience with GA4 and AA is mandatory, along with expertise in GA4 migration, custom metrics, custom dimensions, eVars, props, events, and other technical areas of GA4/AA. Knowledge of digital privacy standards, cross-browser adaptability, supporting the data strategy for Web Analytics reporting, and understanding of front-end web development languages such as JavaScript, HTML, CSS, and Dynamic Scripting are essential. Proficiency in SQL, Excel, dashboarding, and related areas as required from a reporting perspective is also required. Furthermore, expert knowledge of digital privacy standards, consent manager, and GA4 reporting, experience with URL tagging and URL structure at an advanced level, familiarity with ad tech platforms for unified reporting of GA4/AA, strong understanding of web technologies, and knowledge of Web Analytics reporting technical configuration and reporting are necessary. A background in the digital marketing or related sector, especially on-site tracking tools, and the ability to work as a self-starter, highly motivated individual with minimal supervision are preferred. You should be able to work under pressure, be organized, and capable of managing tasks efficiently.,

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3.0 - 7.0 years

0 Lacs

karnataka

On-site

You are currently seeking a web development specialist to join the Global eCommerce Team at Lenovo. As a web development specialist, you will be responsible for supporting MarTech enablement on Lenovo.com. Your primary role will involve collaborating closely with Digital marketing teams globally and handling the browser-based development of customer-facing features within vertical features of the application. Additionally, you will engage with Lenovo business teams, IT, 3rd-party vendors, and other stakeholders to review requirements, test, and implement new tech capabilities on the Lenovo eCommerce platform worldwide. Your responsibilities will include: - Demonstrating familiarity with tools like Chrome Debugger, Charles Proxy, Firebug, mobile debugging, various BI tools, databases, and SQL languages - Having experience in digital marketing and web analytics products such as Adobe Analytics, Webtrends, and other analytics tools - Possessing a working knowledge of tag managers like Adobe Launch, Tealium suite of products, or equivalent - Efficiently troubleshooting and analyzing complex issues related to JavaScript Tags, APIs, Data Discrepancies, and general front-end code languages - Becoming an expert in the suite of Adobe/Tealium products - Conducting market research on tools & technologies, staying updated with changing market trends like cookie-less tracking, first-party data collection, changing privacy compliances, etc. - Collaborating cross-functionally to achieve desired results on time - Being available to work across various time zones, off-hours, and long hours as needed - Demonstrating a clear sense of accountability & ownership - Delivering presentations effectively to all levels of management - Having knowledge of JIRA and Adobe Analytics It is important to note that Lenovo follows strict policies and legal compliance for the recruitment process. Interviews may be conducted via audio, video, or in-person, and you will always meet with an official Lenovo representative. Kindly verify job offers through the official Lenovo careers page or contact IndiaTA@lenovo.com to protect yourself from recruitment fraud. Stay informed and report any suspicious activity to local authorities.,

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6.0 - 10.0 years

0 Lacs

pune, maharashtra

On-site

The AVP, Analytics- Loyalty at Synchrony is a crucial role within the India Analytics Hub (IAH) where you will focus on delivering solutions powered by data and analytics to solve business problems related to loyalty. As an individual contributor, you will collaborate with various functional teams to consolidate and develop an inventory of loyalty programs. Your responsibilities will include driving data-driven insights for partners, providing industry benchmarks, and ensuring the effectiveness of loyalty programs. Your key responsibilities will involve acting as a business consultant to bridge the gap between Rewards C.o.E, IT, and Analytics Teams, leading the development of a scalable Loyalty Inventory solution, delivering comprehensive loyalty reporting through the Synchrony BI platform, and leading strategic initiatives from planning to execution. You will be required to possess a degree in Statistics, Mathematics, Economics, Engineering, or any quantitative stream with a minimum of 6 years of relevant analytics/data science experience. The ideal candidate will have advanced proficiency in SQL/SAS tools, MS-Excel, and MS-PowerPoint, along with the ability to solve complex technical and business problems independently. Additionally, superior thought leadership, storytelling, and presentation skills are desired along with experience in digital measurement tools and systems optimization projects. This role offers Enhanced Flexibility and Choice with work timings between 06:00 AM to 11:30 AM Eastern Time and flexibility for the remaining hours. Internal applicants must meet specific eligibility criteria, inform their manager and HRM before applying, and ensure their profile is updated with an updated resume. L9+ Employees who have completed 18 months in the organization and 12 months in the current role are eligible to apply.,

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8.0 - 13.0 years

8 - 9 Lacs

Pune

Work from Office

What you ll do: "Senior Analyst - Marketing Automation position supports multiple MarTech platforms across EATON. This role understands how Marketing Automation platforms works, entire web development along with strategic and enterprise level oriented thinking. This role is responsible for designing, building and implementing technical solutions that meet business- needs and align with a companys strategic objectives. Key role in: Analyzing requirements & translate into technical solutions Implement and manage web tracking solutions using tools like Google Tag Manager, Adobe Analytics, or similar. Ensure seamless integrtion of systems and software Strong knowledge of APIs, databases and security frameworks Leverage Customer Data Platforms (CDPs) to unify customer profiles and enable personalized marketing Deep understanding of integrating marketing automation platforms to 3rd party systems Ensure all marketing activities comply with global data privacy regulations (e.g., GDPR, CCPA) Use ServiceNow for managing IT service requests, incident tracking, and change management related to marketing systems. Work in Agile teams, participating in sprint planning, retrospectives, and daily stand-ups. Excellent communication and problem solving skills Ability to work with technical and non-technical stakeholders" " Assess business requirements and translate them into technical solutions. Design and document system architectures, including data flow, integrations, and application frameworks. Evaluate and select appropriate technology stacks and platforms. Collaborate with development teams to ensure solutions are properly implemented. Provide guidance on best practices, architecture standards, and technology strategies. Oversee the integration of new systems and applications with existing infrastructure. Ensure solutions are scalable, secure, and aligned with enterprise architecture principles. Qualifications: Bachelors Degree 8+ years experience Skills: Possess an excellent understanding of marketing automation platforms and current technologies Good communication skills- both written and verbal

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2.0 - 5.0 years

2 - 6 Lacs

Hyderabad, Pune, Gurugram

Work from Office

Your role We are seeking a skilled and detail-oriented Adobe Campaign & Journey Orchestration Specialist to lead the implementation and optimization of customer journeys using Adobe Journey Optimizer (AJO) and Adobe Campaign . This role is critical in delivering personalized, timely, and effective communications across email, push, and SMS channels. In this role, you will play a key role in: Journey Implementation & Logic Design Build and maintain orchestrated journeys using Adobe Journey Optimizer and Adobe Campaign. Implement logic for real-time and scheduled delivery using edge-based triggers and behavioral data. Channel Management Manage and optimize delivery across email, push notifications, and SMS. Ensure seamless integration and execution across all outbound communication channels. Experimentation & Personalization Support A/B testing, multivariate testing, and proofing processes to refine personalized offers. Collaborate with analytics and creative teams to iterate on content and targeting strategies. Monitoring & Optimization Monitor delivery logs, KPIs, and performance metrics to identify issues and opportunities. Continuously improve orchestration logic based on data insights and campaign results. Your profile Adobe Journey Optimizer (AJO) Adobe Campaign (Standard or Classic) Customer Journey Mapping & Personalization A/B & Multivariate Testing Monitoring & Analytics Tools What you"ll love about working here You can shape yourwith us. We offer a range of career paths and internal opportunities within Capgemini group. You will also get personalized career guidance from our leaders. You will get comprehensive wellness benefits including health checks, telemedicine, insurance with top-ups, elder care, partner coverage or new parent support via flexible work. At Capgemini, you can work onin tech and engineering with industry leaders or createto overcome societal and environmental challenges. Location - Gurugram,Hyderabad,Pune,Kolkata,Chennai,Mumbai,Bengaluru,Gandhinagar,Noida

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6.0 - 8.0 years

5 - 9 Lacs

Hyderabad

Work from Office

We are seeking a Senior Digital Analyst for the Marketing team in Thomson Reuters. This role is responsible for designing and delivering web analytics insights. This can include building reports/dashboards within Adobe Analytics utilizing calculated metrics and segments, investigating data quality, solving data anomalies, auditing the websites, producing customer and product funnels, designing tracking strategy for new or updated web experiences, testing to ensure tagging is functioning properly, and serving as a thought leader on topics related to digital commerce, lead generation, and marketing. About the Role In this opportunity as a Senior Digital Analyst, you will: Use web analytics/data to recognize patterns and trends to understand user behavior and identify improvement opportunities. Co-own digital feature wishlist(s) and roadmap with product managers, nurturing strong data-driven decision making; continuously draw insights to drive (or challenge) digital backlog. Partner with marketers and digital product managers to establish measurement plan and then work with developers/platform architects to deploy relevant analytics solutions to ensure right metrics, journeys, and events are captured. Collect business requirements and ask probing questions to fully understand business needs and how it relates to key performance measurements. Develop the analytics, measurement, and tracking strategy for the website and digital campaigns. Produce reports and digital dashboards to track website and campaign performance, business trends, customer behavior and other key success indicators for various operating units and management. Leverage business knowledge and analytical skills to translate complex results into clear insights and recommendations for decision-makers that will support continuous improvement to campaigns and website. Investigate data anomalies to identify root cause and find opportunities for either optimization or clean-up. Collaborate with team to ensure consistency of information and reports, share best practices, and develop systems knowledge. Serve as a trusted consultant for digital analytics strategy. Shift Timings12 PM to 9 PM (IST). Work from office for 2 days in a week (Mandatory). About You You're a fit for the role of Senior Digital Analyst, if you background includes: Bachelors or Masters degree in Data Analytics, Economic, Mathematics, Statistics, Finance, Management Information Systems, Computer Science Engineering, or similar data centric disciplines. 6 to 8 years experience in marketing or digital analytics roles. 3+ years of hands-on web analytics experience with Adobe Analytics. Experience analyzing digital data including analyses such as customer journey mapping, website flow analysis, audience profiling/segmentation, cohort/mix analysis, digital channel analysis. Understanding of various concepts such as agile/scrum, A/B or multivariate testing, tag management, journey mapping, and segmentation. Strong work ethic, attention to detail, ability to own and drive work forward, communication. Positive attitude, adaptable to change. #LI-GS2 Whats in it For You Hybrid Work Model Weve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected. Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance. Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrows challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future. Industry Competitive Benefits We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing. Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our valuesObsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together. Social Impact Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives. Making a Real-World Impact: We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world. Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media. Our products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency. Reuters, part of Thomson Reuters, is a world leading provider of trusted journalism and news. We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments. At a time when objectivity, accuracy, fairness, and transparency are under attack, we consider it our duty to pursue them. Sound excitingJoin us and help shape the industries that move society forward. As a global business, we rely on the unique backgrounds, perspectives, and experiences of all employees to deliver on our business goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace. We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law. More information on requesting an accommodation here. Learn more on how to protect yourself from fraudulent job postings here. More information about Thomson Reuters can be found on thomsonreuters.com.

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2.0 - 6.0 years

4 - 8 Lacs

Pune

Work from Office

Your role The Packaging Engineer will be responsible for supporting designing, developing, and implementing packaging and labeling materials for US/OUS medical devices. The individual should have good understanding of Packaging standards and Compliance requirements (ASTM, ISTA, ISO 11607 and EU-MDR). Within this context the activity will focus on: The job requires a self-motivated individual with collaborative skills on project, process with limited supervision. The individual should be a team player who is willing to collaborate. Fully participates in and successfully contributes to project teams typically including the following activitiesPackaging/product design and development, test of materials, preparation of specifications, process capability studies, report preparation, and process/test documentation. Generate, evaluate and coordinate packaging related documentation including specifications, test plans/reports, and other BSC Product Development Process documents. Strong knowledge of statistical methodology. Evaluate, create and document package/product test methods for new product development and existing design improvements. Understanding of documentation management systems and good manufacturing practices (GMPs) is required. Work closely with other members of the Packaging Engineering department and interact with personnel from a variety of areas within BSC. Develop strong team skills, including communication, teamwork, initiative and managed execution of all project deliverables. Work with suppliers and OEM contacts to establish partnerships to maximize quality, delivery, and lead times, and to incorporate their abilities, ideas, and material/product knowledge into new development. Keep abreast of new technologies, test methods and advances in the medical device packaging industry Your profile Bachelors Degree in Packaging Engineering or Equivalent Engineering Degree Minimum 2-6 years work experience Experience with MS tools (Excel, Word, PowerPoint, etc.) Experience with Statistical Software and its use for Engineering Applications Knowledge of Supply Chain / Product Distribution practices What You"ll Love About Working Here We recognize the significance of flexible work arrangements to provide support. Be it remote work, or flexible work hours, you will get an environment to maintain healthy work life balance. At the heart of our mission is your career growth. Our array of career growth programs and diverse professions are crafted to support you in exploring a world of opportunities. Equip yourself with valuable certifications in the latest technologies such as AWS and Microsoft Azure.

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1.0 - 3.0 years

3 - 5 Lacs

Gurugram

Work from Office

We seek a dynamic Marketing Analytics Associate to join our Marketing & Communications team in New Delhi, India. You will thrive in this cross-channel, customer-centric marketing role if you can combine the creativity of an artist with analytical and data modeling skills. You are a thinker and a doer. You understand customer behaviors, expectations and interactions. You are a great collaborator and value data-driven marketing. We are seeking a Marketing Analytics Associate to design, develop, and maintain robust business intelligence solutions. The ideal candidate will have expertise in Power BI and data analytics, with a strong ability to showcase data for reporting and visualization. An analytical mindset, attention to detail, and experience in handling large datasets for data retrieval and transformation are essential. What youll do: Ability to translate data from metrics to rich stories about the customer experience Design and work with internal teams to develop interactive Power BI dashboards and reports for business users Optimize Power BI performance for large datasets and complex data relationships Optimize ZS reports and formatting to ensure teams can easily consume information including standard report formats, provide high quality data and review data normalization Collaborate with analytics team on ZSs reporting processes, including working with the entire Demand Center team to uncover opportunities to optimize conversion points across the marketing and sales funne Identify issues with ZSs database integrity and reporting capabilities through improved processes and data quality Assist with understanding which lead nurture efforts are most effective to improve business development efforts Act as a subject matter expert for Power BI and advise internal stakeholders on its use Assist with AI-enablement across the team What youll bring: Bachelors degree required 1-3 years of experience in marketing analytics Experience working with cross-cultural global teams Experience with data visualization tools like Power BI, Tableau, Lookr, etc. Familiarity with data science and/or Python, Google/Adobe Analytics is a plus Strong proficiency with data analysis and presentation skills Have a foundational understanding of AI concepts and experience with tools Strong attention to detail and data integrity Ability to take direction and provide strategic insight Team player; detail-oriented, and cross-functional collaborator Excellent problem-solving, prioritization and ability to work independently Resourceful and creative.

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4.0 - 6.0 years

12 - 15 Lacs

Bengaluru

Work from Office

Looking for Adobe Analytics Engineers with 4–6 years of experience and a strong understanding of analytics implementation in the pharmaceutical industry. Hands-on expertise in Adobe Analytics, Adobe Launch (Tags), and digital data layer design.

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4.0 - 6.0 years

12 - 15 Lacs

Bengaluru

Work from Office

Relevant Pharma domain experience of web tagging and analytics solution. You will help build and maintain secure, compliant, and scalable websites and portals using Adobe Experience Manager (AEM). Hands-on experience with AEM component development.

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6.0 - 10.0 years

22 - 25 Lacs

Bengaluru

Work from Office

Experience in digital tagging and analytics within the pharmaceutical or life sciences industry. Managing Adobe Launch (Tags), implementing and optimizing data layers, and ensuring digital measurement accuracy and patient engagement.

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6.0 - 10.0 years

0 Lacs

karnataka

On-site

You will be responsible for crafting the vision for complex or multiple products independently, as well as participating in crafting long-term vision with guidance. Your mastery will be evident in translating business needs into customer goals and features, as well as in both crafting strategy and overall execution for a product or multiple products. You will be expected to deliver against core customer value propositions and Best Buy's strategic and financial goals. Demonstrating empathy for the customer and steering discussions towards building customer trust will be crucial. Additionally, you will highlight system constraints (resource, financial, technology) to leadership that prevent the creation of long-term customer engagement and brand love. Your ability to demonstrate the test / learn / iterate mindset will be essential, while leading teams to innovate and transform by embracing new ways of working. You will be expected to showcase an innovative mindset and find ways to push through adversity, along with analyzing product performance through qualitative and quantitative analysis tools and processes. To qualify for this role, you should hold a Bachelor's degree in IT, Computer Science, Engineering, Business, Marketing, or a related field OR have equivalent experience. A minimum of 6 years of Product Management experience or experience working with development, User experience, Strategy, or related fields is required, including at least 2 years of experience with direct people management and team management. Additionally, you should have at least 1 year of relevant experience in strategy creation, customer-focused solutioning, cross-functional leadership, or related areas. Extensive experience with customer data-centric products in either product management and/or an engineering role is necessary, along with familiarity with Adobe Analytics, Content Square, or similar technologies. Experience in collaborating with cross-functional teams in a global and diverse environment is also preferred. Preferred qualifications for this role include experience working in an omni-channel retail environment, the ability to connect technical issues with business performance metrics, knowledge of user interface design principles and validation techniques, certification in Google Cloud Platform services, a strong understanding of data governance and best practices, and experience with Machine Learning and/or AI Solutions. About Best Buy: BBY India is a service provider to Best Buy and as part of the team working on Best Buy projects and initiatives, you will help fulfill Best Buy's purpose to enrich lives through technology. Each day, you will bring this purpose to life by humanizing and personalizing tech solutions for every stage of life in Best Buy stores, online, and in Best Buy customers" homes. Best Buy is the place where techies can make technology more meaningful in the lives of millions of people, enabling the purpose of enriching lives through technology. The unique culture at Best Buy unleashes the power of its people, providing fast-moving, collaborative, and inclusive experiences that empower employees of all backgrounds to make a difference, learn, and grow every day. Best Buy's culture is deeply rooted in supporting and valuing its amazing employees and team members who make everything possible. Best Buy is committed to being a great place to work, unlocking unique career possibilities. Above all, Best Buy aims to provide a place where individuals can bring their full, authentic selves to work now and into the future. Tomorrow works here.,

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Exploring Adobe Analytics Jobs in India

The job market for Adobe Analytics professionals in India is growing rapidly as more companies recognize the importance of data-driven decision-making. Adobe Analytics is a powerful tool used by businesses to track and analyze customer interactions on their websites or mobile apps, providing valuable insights for optimizing marketing campaigns, improving user experience, and driving business growth.

Top Hiring Locations in India

  1. Bangalore
  2. Mumbai
  3. Delhi
  4. Hyderabad
  5. Pune

These cities are known for their thriving tech industries and are hotspots for companies looking to hire Adobe Analytics professionals.

Average Salary Range

The salary range for Adobe Analytics professionals in India can vary based on experience and location. On average, entry-level positions can expect a salary ranging from INR 4-6 lakhs per annum, while experienced professionals with 5+ years of experience can earn upwards of INR 12-15 lakhs per annum.

Career Path

Typically, a career in Adobe Analytics progresses from roles such as Junior Analyst or Associate to Analyst, Senior Analyst, and eventually to Manager or Director level positions. As professionals gain experience and expertise in Adobe Analytics, they can also transition into specialized roles such as Implementation Specialist, Data Scientist, or Consultant.

Related Skills

In addition to proficiency in Adobe Analytics, employers often look for candidates with skills in: - Data visualization tools like Tableau or Power BI - Knowledge of web development languages (HTML, CSS, JavaScript) - Experience with SQL for data querying - Understanding of digital marketing principles - Strong analytical and problem-solving abilities

Interview Questions

  • How would you set up conversion tracking in Adobe Analytics? (medium)
  • What is the difference between a segment and a calculated metric in Adobe Analytics? (basic)
  • Can you explain how eVars and props work in Adobe Analytics? (medium)
  • How would you analyze bounce rate in Adobe Analytics and suggest improvements? (medium)
  • Describe a time when you used Adobe Analytics to identify a key customer insight that drove business decisions. (advanced)
  • What are some common pitfalls to avoid when setting up an Adobe Analytics implementation? (medium)
  • How do you measure the success of an A/B test using Adobe Analytics? (medium)
  • Explain the difference between a dimension and a metric in Adobe Analytics. (basic)
  • How would you troubleshoot a sudden drop in traffic in Adobe Analytics? (medium)
  • Can you walk me through the process of creating a custom dashboard in Adobe Analytics? (basic)
  • What is the purpose of the Marketing Channel report in Adobe Analytics? (basic)
  • How do you integrate Adobe Analytics with other tools like Adobe Target or Adobe Campaign? (advanced)
  • What is the difference between a visit and a visitor in Adobe Analytics? (basic)
  • How do you handle data discrepancies between Adobe Analytics and other analytics tools? (advanced)
  • Describe a time when you used segmentation in Adobe Analytics to uncover a new audience segment. (medium)
  • What are some best practices for tracking events in Adobe Analytics? (medium)
  • How would you analyze the performance of a specific marketing campaign in Adobe Analytics? (medium)
  • Can you explain the concept of attribution modeling in Adobe Analytics? (medium)
  • How do you ensure data accuracy and integrity in Adobe Analytics reports? (medium)
  • What are some common metrics used to measure website engagement in Adobe Analytics? (basic)
  • How would you approach setting up a funnel visualization in Adobe Analytics? (medium)
  • Describe a time when you had to troubleshoot a data discrepancy in Adobe Analytics and how you resolved it. (advanced)
  • How do you stay updated with the latest features and updates in Adobe Analytics? (basic)
  • Can you walk me through the process of setting up event tracking in Adobe Analytics? (medium)

Closing Remark

As you prepare for interviews and explore job opportunities in Adobe Analytics, remember to showcase your skills and experience confidently. With the right preparation and a strong understanding of Adobe Analytics concepts, you can excel in your job search and take your career to new heights. Good luck!

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