Assistant Marketing Manager

Role Overview: You will be responsible for building the Engineering brand and ensuring its purpose is reflected across various touchpoints such as the website, internal communication, and more. You will also develop marketing collaterals for product categories like APB, IEB, FEB, CEB, including event-led branding, brochures, and other requirements. Additionally, you will plan and drive any brand research requirements and provide performance reports for initiatives undertaken, defining KPIs and maintaining a repository of photos and videos. Furthermore, you will work on the annual report content for the Engineering business and manage marketing expenses. Key Responsibilities: - Build and maintain the Engineering brand across different touchpoints - Develop marketing collaterals for various product categories - Plan and conduct brand research as needed - Provide performance reports for initiatives and maintain a repository of photos and videos - Work on annual report content and manage marketing expenses - Proficiency in MIS and excel for data analysis and presentations - Stay updated on industry developments, competition, and marketing trends Qualifications Required: - Masters degree in business administration with a specialization in Marketing - 4 to 5 years of prior experience in engineering companies like Cummins, KOEL, Hyundai, Mahindra, focusing on businesses such as APB, IEB, FEB, electric powertrain preferred (Note: The "Other Specifications" section has been omitted as it does not provide any relevant information for the job description.),