Assistant Manager - Performance Marketing

Assistant Manager – Performance Marketing

Would you like the opportunity to work closely with a high-performing and friendly team of performance marketing experts in Navi Mumbai?

Do you thrive in an environment which values autonomy, ownership, and mutual respect?

You will get your hand on the following exciting tasks:

• Campaign Planning & Execution
• Plan, set up, and manage paid campaigns on Google Ads (Search, Display, YouTube) and Meta Ads (Facebook & Instagram).
• Run campaigns for traffic, lead generation, and conversions, including remarketing/retargeting.
• Structure campaigns, ad groups, audiences, and keywords for scale and efficiency.
• Performance, Analytics & Reporting
• Track and report performance against KPIs such as CPM, CTR, CPC, CPL, CPA, ROAS and conversion rate.
• Use Google Analytics (GA4) and ad platform dashboards to understand user journeys and campaign impact.
• Run A/B tests on ads, creatives, and bidding strategies and use insights to improve ROI.
• Plan and monitor monthly budgets, keep a close eye on daily spends, and ensure there are no billing surprises.
• Landing Page & Conversion Optimization
• Work with content, design, and web development to create and refine high-converting landing pages.
• Ensure landing pages are mobile-friendly, consistent with ad messaging, and correctly tagged for tracking.
• Use data (e.g., bounce rate, time on page, scroll depth, funnel drop-offs) to recommend UX and layout improvements.
• Marketing Automation & SFMC
• Use Salesforce Marketing Cloud (SFMC) and other automation tools to build simple journeys and follow-up campaigns for leads from paid media.
• Support the creation and execution of email and journey-based nurturing for different segments.
• Work with CRM/automation teams to ensure tracking from first click to lead and, wherever possible, to closure.
• Dealer Digital Marketing Consulting
• Run a Digital Marketing Consulting Program for dealers:
• Audit their websites, search presence, social media, and paid campaigns.
• Recommend improvements in account structure, targeting, creatives, landing pages, and measurement.
• Help dealers move from basic campaigns to more structured, performance-driven setups.
• Conduct periodic review calls, simple training sessions, and share best practices and playbooks with dealers.
• Collaboration & Stakeholder Management
• Partner with creative, content, sales, and product teams to ensure campaigns are aligned with business priorities.
• Brief creative teams clearly and use performance data to guide messaging and visual direction.
• Coordinate with external agencies or partners if any part of execution is outsourced.
• Market & Competitor Insights
• Regularly review competitor ads, landing pages, and campaign strategies to identify gaps and opportunities.
• Stay updated with changes and new features in Google Ads, Meta Ads, GA4, and SFMC.
• Test new formats and approaches (e.g., video campaigns, new bidding strategies, new audience types) where relevant.
  

A strong

performance marketing

individual, we imagine the following sounds like you:

• Bachelor’s degree in marketing, Business, Digital Media, or a related field.
• 3+ years of hands-on experience running and optimizing paid digital campaigns with clear performance targets (CPL, CPA, ROAS, etc.).
• Experience in lead generation environments; exposure to dealer/channel networks is a strong plus.
  

Must-Have Skills & Tools

• Ad Platforms:
• Strong, hands-on experience with Google Ads.
• Strong, hands-on experience with Meta Ads (Facebook & Instagram).
• Analytics & Tracking:
• Comfortable using Google Analytics (GA4) for funnel and performance analysis.
• Working knowledge of tracking setups (UTMs, pixels, events); Google Tag Manager (GTM) exposure is an advantage.
• Landing Page & Conversion Optimization:
• Solid understanding of landing page optimization and conversion rate optimization (CRO).
• Experience working with web/UX teams to improve page structure and user flows.
• Marketing Automation & SFMC:
• Practical exposure to Salesforce Marketing Cloud (SFMC) or strong willingness and aptitude to learn it quickly.
• Understanding of basic marketing automation, email journeys, and lead nurturing flows.
• Core Competencies:
• Strong analytical mindset; comfortable with numbers and Excel/Google Sheets.
• Clear and confident communication skills, both written and verbal.
• Ability to manage multiple campaigns and stakeholders and deliver on timelines.
• Proficiency in Microsoft Office (Excel, Outlook, Word, PowerPoint).
  

Good-to-Have (Nice, but Not Mandatory)

• Additional Performance Channels:
• LinkedIn Ads, YouTube-only performance campaigns.
• Programmatic or display experience (e.g., DV360, The Trade Desk) – where relevant.
• Marketplace / e‑commerce advertising (e.g., Amazon Ads).
• Reporting & Optimization Tools:
• Looker Studio (for dashboards and reporting).
• Heatmap/session recording tools (e.g., Hotjar, Microsoft Clarity) for UX insights.
• A/B testing or CRO tools (e.g., VWO, Optimizely).
• Automation & CRM Ecosystem:
• Experience with any other marketing automation tools (e.g., HubSpot, Marketo, MoEngage, Clevertap).
• Experience integrating campaign leads into CRM and working with sales teams on lead quality and follow-up.
• Social & Content Management:
• Experience with social media management tools (Hootsuite, Sprout Social, Buffer, etc.)
• Basic understanding of SEO and organic social to support integrated campaigns.
  

Please Join Us to Bring People Closer!