Assistant Manager - Performance Marketing

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About the Role

Assistant Manager - Performance Marketing

real estate, lifestyle, or tech-driven brands.

Key Responsibilities

• Strategize, plan, and execute

  lead generation campaigns across all major platforms

  including:

• Google Ads

  (Search, Display, YouTube)

• Meta Ads

  (Facebook & Instagram: Lead Gen, Brand Awareness, Retargeting)

• Spotify Ads

  (Audio & Video Ads)
• Additional networks like

  LinkedIn Ads, Taboola, and Programmatic

  (if applicable)
• Optimize campaigns for maximum

  lead quality, ROI, CPL, and conversion rate.

• Design and test ad creatives, landing pages, and funnels for better engagement and conversion.
• Manage campaign budgets and ensure efficient utilization across channels.
• Implement and track conversions via

  Google Tag Manager, Analytics, and Pixel integration.

• Collaborate with creative and web teams for

  ad creatives, landing pages, and audience segmentation.

• Work with

  CRM and lead automation tools

  (HubSpot, Zoho CRM, Zapier, WebEngage, etc.) for seamless lead nurturing.
• Analyze performance data and present actionable insights through detailed weekly/monthly reports.

Required Skills & Expertise

• Strong command of

  Google Ads, Meta Ads, and Spotify Ads

  platforms.
• Proven experience in

  lead generation, retargeting, and funnel optimization.

• Excellent understanding of

  conversion tracking, data analysis, and performance reporting.

• Hands-on experience with

  Google Analytics, Tag Manager, and CRM integrations.

• Knowledge of

  A/B testing, audience segmentation, and ad copy optimization.

• Strong analytical mindset with the ability to turn insights into strategy.

Preferred Qualifications

• Bachelor’s degree in Marketing, Mass Communication, or related field.
• Certifications in

  Google Ads

  ,

  Meta Blueprint

  , or

  Spotify Advertising.

• Prior experience in the

  Real Estate industry

  or handling

  real estate lead generation campaigns

  is a

  major advantage.

What We Offer

• Competitive salary and performance-based bonuses.
• Opportunity to manage high-budget, cross-platform campaigns.
• Exposure to

  premium real estate and lifestyle brands.

• Creative and growth-driven work environment.

How to Apply

Send your updated resume and portfolio/campaign results to:

hr@providenceadworks.in

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