Assistant Manager - Performance Marketing

Responsibilities

• Strategy & Planning:
• Develop Comprehensive Strategies: Formulate and implement robust user engagement and retention strategies that align with overall business objectives.
• User Journey Mapping: Create detailed user journey maps to understand touchpoints and improve user experiences across all stages.
• Lifecycle Marketing Plans: Design and execute lifecycle marketing plans that cater to different user segments and stages, from onboarding to retention.
• Campaign Development & Execution:
• Multi-channel Campaigns: Design, implement, and optimize multi-channel marketing campaigns (email, SMS, push notifications, in-app messages, WhatsApp, etc.) aimed at increasing user engagement and retention.
• Personalization & Segmentation: Utilize data insights to create highly personalized and segmented campaigns to target users effectively.
• Content Creation: Collaborate with the content and creative teams to develop engaging and value-driven content that resonates with different user segments.
• Data Analysis & Optimization:
• Performance Monitoring: Regularly monitor and analyze campaign performance metrics, providing insights and recommendations for continuous improvement.
• A/B Testing: Design and conduct A/B and multivariate tests to evaluate and enhance campaign effectiveness.
• User Feedback Analysis: Gather and analyze user feedback to identify pain points and areas for improvement in user experience.
• Collaboration & Communication:
• Cross-functional Collaboration: Work closely with product, design, customer success, and sales teams to ensure a cohesive approach to user engagement and retention.
• Customer Advocacy: Act as the voice of the customer within the company, ensuring their needs and challenges are represented in strategic decisions.
• Reporting & Documentation:
• Detailed Reporting: Create comprehensive reports on user engagement and retention metrics, providing actionable insights to stakeholders.
• Documentation: Maintain detailed documentation of strategies, campaigns, and best practices for future reference and scalability.
  

Qualifications