AGM Marketing

Job Description

Position: AGM Marketing Location: Jaipur Role type: Full-time Website: https://axestrack.com/ Axestrack is India’s leading provider of Digital Logistics Solutions for Heavy Commercial Vehicles , and the only Indian company to be ever featured in Gartner’s Market Guide for Fleet Management . We are proud to hold a dominant position in the Indian market and are actively expanding across Africa, the Middle East, and the US . Our innovative approach and scalable platforms are transforming logistics for the modern world. Role Overview: Axestrack is seeking a dynamic and strategic AGM Marketing to lead our full-funnel marketing efforts across all key digital and offline touchpoints. This role is perfect for someone who can blend performance marketing with brand storytelling, demand generation with retention, and strategic planning with day-to-day execution. You will be the growth engine driving awareness, consideration, conversion, and loyalty. Job Responsibilities: 📈 Demand Generation & Performance Marketing Own and execute multi-channel demand generation campaigns across LinkedIn, Google, Meta, WhatsApp . Design funnel-based performance strategies focused on lead gen, MQL, and SQL metrics . Drive SEO, SEM, and retargeting strategies to maximize inbound traffic and conversions. Own ad budgets and ROAS metrics across platforms. ✉️ Email & CRM Marketing Lead email drip and nurture campaigns, aligned with buyer personas and sales stages. Ensure compliance across CRM systems (HubSpot, Zoho, Salesforce, etc.) for clean, segmented, and actionable data. 🌐 Website & SEO Oversee all website content, UX improvements , and landing page optimization. Build and execute a strong organic content and keyword strategy for SEO growth. Coordinate web analytics via GA4 , optimize based on insights. 📲 Social Media & Content Lead content distribution across LinkedIn, YouTube, Twitter, Instagram. Manage creative and copywriting teams to deliver high-performing content. Develop monthly editorial calendars and campaign-specific asset plans. 🎤 Events, Webinars & Podcasts Plan and execute domestic and international events —owning pre-event, on-ground, and post-event strategy. Lead branded webinar and podcast series that position the company as a thought leader. Coordinate with speakers, partners, and operations for flawless execution. 🎯 Sales Enablement & Brand Create compelling sales collateral—decks, one-pagers, case studies, brochures. Align marketing and sales teams to drive pipeline acceleration. Ensure consistent brand identity across all touchpoints. 📊 Analytics & Optimization Set KPIs, track campaign performance, and drive growth using GA4, HubSpot/CRM, and ad dashboards . Build executive dashboards for weekly/monthly reviews. 👥 Team Management & Collaboration Lead and mentor a cross-functional team of marketers, creatives, and analysts. Collaborate with product, growth, customer success, and leadership teams to drive unified GTM strategies. Manage agency partners and freelancers as needed. Required Qualifications: ● Master’s degree in Marketing, Communications, or a related field. ● 3-6 years of work experience in social media management, marketing, or a similar role. ● Strong understanding of social media platforms, especially LinkedIn and Twitter. ● Excellent knowledge of paid marketing on Google and LinkedIn. ● Excellent written and verbal communication skills. ● Creative mindset with the ability to produce engaging content. ● Strong organizational and event management skills. ● Proficiency in using social media management tools and analytics platforms. ● Ability to work independently and as part of a team in a fast-paced environment. Show more Show less