Vice President Product Marketing

About The Company:Ara's Client is building the world’s #1 platform experience for Co-Op and Collaborative Marketing. Platform hosts a comprehensive suite of Apps converging Advertising, Marketing and Demand Planning needs of 1000s of Merchants and Sales Channel Partners for Retailers and Brands respectively. The world of co-op marketing, while being 100+ years old and a $150+ Billion industry as of 2019, is riddled with elementary, archaic and fragmented processes (sometimes non-existent). The Role:We are seeking a dynamic Head of Marketing (VP - Marketing) to lead our marketing initiatives and propel us to the next level. If you're a product marketing expert, community builder, data-driven strategist, and a savvy leader who thrives in scaling high-growth enterprise SaaS businesses, we want to talk to you! Key Responsibilities:Product Marketing & Positioning: ● Craft compelling product marketing strategies that clearly differentiate our platform from competitors. ● Lead messaging, positioning, and product launches, making our features resonate with target audiences. Content & Community Building: ● Lead content marketing initiatives including whitepapers, blogs, webinars, and videos to engage our ICP. ● Foster a vibrant community through AMAs, podcasts, and influencer partnerships, positioning us as thought leaders in Retail Media. Demand Generation & Campaigns: ● Design and execute innovative demand generation campaigns, events, and thought leadership initiatives to drive growth. ● Partner with Sales and Product teams to ensure seamless lead flow and measurable demand outcomes. Sales Enablement: ● Develop impactful sales tools and resources, educating internal and partner Sales teams on product value and market insights. ● Support sales success by aligning marketing initiatives with business goals. Competitive & Market Intelligence: ● Build intelligence on competitive offerings and industry trends to refine marketing strategies and product positioning. ● Leverage insights to enhance market differentiation and growth acceleration. Client Councils & Evangelism: ● Build a Client and Influencer Advisory Council to foster meaningful discussions and deepen engagement. ● Act as an evangelist for our product by nurturing relationships with key clients and influencers. Team Leadership & Execution: ● Lead and grow a high-performing marketing team, fostering collaboration and hands-on execution of marketing KPIs. ● Establish data-driven marketing processes, tracking performance and optimizing initiatives for maximum impact. Strategic Planning & Budget Management: ● Develop and own the overall marketing strategy, aligning it with company growth goals. ● Manage the marketing budget efficiently, ensuring a focus on high-impact, ROI-driven activities. Skills Required:Proven track record in scaling marketing efforts from early stages (Series B to Series D) in B2B environments.Deep expertise in product marketing, content marketing, performance marketing, and community building.Strong understanding of Retail Media, AdTech, or related industries is a huge plus.Exceptional communication and storytelling skills, with the ability to craft compelling messages that resonate with target audiences.Highly analytical, data-savvy, and process-oriented, with a strong focus on measurable outcomes.Experience managing cross-functional teams and building a collaborative, inclusive culture.Familiarity with marketing technologies, CRM tools (e.g., HubSpot, Marketo), and analytics platforms.Strong leadership, strategic thinking, and decision-making abilities Qualifications & Experience:8+ years of experience in marketing leadership roles, preferably in enterprise SaaS companies.Any Graduate