Job
Description
You will be joining a company that is dedicated to creating the world's leading platform experience for Co-Op and Collaborative Marketing. Our platform offers a comprehensive suite of Apps that cater to the Advertising, Marketing, and Demand Planning requirements of numerous Merchants and Sales Channel Partners in the Retail and Brand sectors. Despite being a $150+ Billion industry as of 2019, the co-op marketing world is plagued with outdated and inefficient processes. As the Head of Marketing (VP - Marketing), your role will be pivotal in driving our marketing initiatives and taking us to new heights. We are looking for a versatile individual who excels in product marketing, community building, data-driven strategies, and leadership, particularly in scaling high-growth enterprise SaaS businesses. Your responsibilities will encompass various key areas: Product Marketing & Positioning: - Develop innovative product marketing strategies to set our platform apart from competitors. - Lead messaging, positioning, and product launches to ensure our features resonate with the target audience. Content & Community Building: - Drive content marketing efforts such as whitepapers, blogs, webinars, and videos to engage our Ideal Customer Profile (ICP). - Cultivate a vibrant community through activities like Ask Me Anything (AMAs), podcasts, and influencer partnerships to position us as thought leaders in Retail Media. Demand Generation & Campaigns: - Design and implement creative demand generation campaigns, events, and thought leadership initiatives to fuel growth. - Collaborate with Sales and Product teams to facilitate a seamless lead flow and achieve measurable demand outcomes. Sales Enablement: - Create effective sales tools and resources to educate internal and partner Sales teams on product value and market insights. - Support sales success by aligning marketing endeavors with business objectives. Competitive & Market Intelligence: - Gather intelligence on competitors and industry trends to refine marketing strategies and product positioning. - Utilize insights to enhance market differentiation and expedite growth. Client Councils & Evangelism: - Establish a Client and Influencer Advisory Council to encourage meaningful discussions and deepen engagement. - Serve as an advocate for our product by nurturing relationships with key clients and influencers. Team Leadership & Execution: - Lead and nurture a high-performing marketing team, fostering collaboration and hands-on execution of marketing Key Performance Indicators (KPIs). - Implement data-driven marketing processes, monitor performance, and optimize initiatives for maximum impact. Strategic Planning & Budget Management: - Develop and oversee the overall marketing strategy aligned with company growth goals. - Efficiently manage the marketing budget, focusing on high-impact, ROI-driven activities. To excel in this role, you should possess: - Demonstrated success in scaling marketing efforts in B2B environments from early stages (Series B to Series D). - Proficiency in product marketing, content marketing, performance marketing, and community building. - Solid understanding of Retail Media, AdTech, or related industries. - Excellent communication skills with the ability to craft compelling messages. - Strong analytical, data-driven, and process-oriented mindset. - Experience in managing cross-functional teams and promoting a collaborative culture. - Familiarity with marketing technologies, CRM tools (e.g., HubSpot, Marketo), and analytics platforms. - Strong leadership, strategic thinking, and decision-making capabilities. Ideal qualifications and experience include: - 8+ years of experience in marketing leadership roles, preferably within enterprise SaaS companies. - Any Graduate If you are ready to take on this exciting challenge and lead our marketing efforts to new heights, we would love to hear from you!,
