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2.0 - 4.0 years
8 - 10 Lacs
Hyderabad
Work from Office
Overview Work Location - Bangalore/ Chennai/ Coimbatore/ Hyderabad We are an integral part of Annalect Global and Omnicom Group, the second largest advertising agency holding company in the world in terms of revenue and is the leading global marketing communications company. Our portfolio includes: three global advertising agency networks: BBDO, DDB and TBWA; three of the world’s premium media services: OMD, PHD and Hearts & Science. Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics) and Media Services. We are growing rapidly and looking for talented professionals like you to be part of this journey. Responsibilities Train, coordinate and oversee internal training operations. In addition, this position establishes and manages relationships between the Key internal teams and other stakeholders. Opportunity to collaborate with Capability leads in driving new initiatives and best practices across the org. This position also promotes a team-oriented environment through people development, strong leadership, continuous improvement, and cross-functional support. Train resources on domain and platforms, as and when there are NHT batches. Work closely with Ops and Quality team, design action plans to plug areas of opportunity. Demonstrate innovation in training by carrying floor requirement into classroom training. Should be able to drive key performance metrics related to training. Primary responsibility is to ensure developing and delivering various training contents, coaching, mentoring, and through webinars. Qualifications A full-time graduate degree (Mandatory) Proven experience on Google Marketing platform preferred CM-360 and Fair Understanding of Prisma platform. Experience: 4-6 years Strong grasp of overall AdTech space (Ad serving, media planning and buying, tag management, Optimization, analytics, and reporting) Hands on experience in online advertising whether at a publisher, agency, trading desk, Technology Company, or end-advertiser Improve service delivery capabilities and team’s skills set via training program. Should be able to create customized training plans for New Hires (fresher’s & experienced) and existing resources.
Posted 5 days ago
6.0 - 11.0 years
48 - 108 Lacs
Bengaluru
Work from Office
Proficiency in C/C++, Java, Rust, or similar for backend development. understanding of distributed systems, multithreading, and concurrency. Knowledge of real-time bidding (RTB), programmatic advertising, or large-scale distributed systems.
Posted 1 week ago
5.0 - 9.0 years
12 - 16 Lacs
Mumbai, Gurugram, Bengaluru
Work from Office
Research and Problem-Solving: Identify and frame business problems, conduct exploratory data analysis, and propose innovative data science solutions tailored to business needs. Leadership & Communication: Serve as a technical referent for the research team, driving high-impact, high-visibility initiatives. Effectively communicate complex scientific concepts to senior stakeholders, ensuring insights are actionable for both technical and non-technical audiences. Mentor and develop scientists within the team, fostering growth and technical excellence. Algorithm Development: Design, optimize, and implement advanced machine learning algorithms, including neural networks, ensemble models (XGBoost, random forests), and clustering techniques. End-to-End Project Ownership: Lead the development, deployment, and monitoring of machine learning models and data pipelines for large-scale applications. Model Optimization and Scalability: Focus on optimizing algorithms for performance and scalability, ensuring robust, well-calibrated models suitable for real-time environments. A/B Testing and Validation: Design and execute experiments, including A/B testing, to validate model effectiveness and business impat. Big Data Handling: Leverage tools like BigQuery, advanced SQL, and cloud platforms (e.g., GCP) to process and analyze large datasets. Collaboration and Mentorship: Work closely with engineering, product, and campaign management teams, while mentoring junior data scientists in best practices and advanced techniques. Data Visualization: Create impactful visualizations using tools like matplotlib, seaborn, Looker, and Grafana to communicate insights effectively to stakeholders. Required Experience/Skills 5–8 years of hands-on experience in data science or machine learning roles. 2+ years leading data science projects in AdTech Strong hands-on skills in Advanced Statistics, Machine Learning, and Deep Learning. Demonstrated ability to implement and optimize neural networks and other advanced ML models. Proficiency in Python for developing machine learning models, with a strong grasp of TensorFlow or PyTorch. Expertise handling large datasets using advanced SQL and big data tools like BigQuery In-depth knowledge of MLOps pipelines, from data preprocessing to deployment and monitoring. Strong background in A/B testing, statistical analysis, and experimental design. Proven capability in clustering, segmentation, and unsupervised learning methods. Strong problem-solving and analytical skills with a focus on delivering business value. Education: A Master’s in Data Science, Computer Science, Mathematics, Statistics, or a related field is preferred. A Bachelor's degree with exceptional experience will also be considered.
Posted 1 week ago
3.0 - 6.0 years
10 - 15 Lacs
Gurugram, Bengaluru
Work from Office
3+ years of experience in data science roles, working with tabular data in large-scale projects. Experience in feature engineering and working with methods such as XGBoost, LightGBM, factorization machines , and similar algorithms. Experience in adtech or fintech industries is a plus. Familiarity with clickstream data, predictive modeling for user engagement, or bidding optimization is highly advantageous. MS or PhD in mathematics, computer science, physics, statistics, electrical engineering, or a related field. Proficiency in Python (3.9+), with experience in scientific computing and machine learning tools (e.g., NumPy, Pandas, SciPy, scikit-learn, matplotlib, etc.). Familiarity with deep learning frameworks (such as TensorFlow or PyTorch) is a plus. Strong expertise in applied statistical methods, A/B testing frameworks, advanced experiment design, and interpreting complex experimental results. Experience querying and processing data using SQL and working with distributed data storage solutions (e.g., AWS Redshift, Snowflake, BigQuery, Athena, Presto, MinIO, etc.). Experience in budget allocation optimization, lookalike modeling, LTV prediction, or churn analysis is a plus. Ability to manage multiple projects, prioritize tasks effectively, and maintain a structured approach to complex problem-solving. Excellent communication and collaboration skills to work effectively with both technical and business teams.
Posted 1 week ago
10.0 - 15.0 years
30 - 35 Lacs
Mumbai, Gurugram, Bengaluru
Work from Office
We are seeking a Head of Marketing who will play a critical role in positioning RevX as a leader in AdTech, crafting compelling product messaging, and driving demand generation efforts through content, events, and field marketing. This is a senior marketing leadership position that requires hands-on execution, strong cross-border project management, and collaboration with product, sales, and account teams. Product Marketing Translating complex AdTech solutions into compelling narratives. Content Strategy Creating impactful thought leadership, case studies, and educational material. Field Marketing Events Driving brand visibility through industry conferences, roadshows, and webinars. Cross-Functional Project Management Coordinating global marketing campaigns across multiple teams and geographies. Key Responsibilities: Product Marketing Positioning Develop product messaging and value propositions that clearly differentiate RevX from competitors. Create sales enablement materials, including pitch decks, battle cards, and one-pagers. Work with the Product team to translate technical features into customer-centric benefits. Launch new product features with well-structured go-to-market strategies. Content Marketing Thought Leadership Build a content roadmap aligned with business objectives, covering blogs, whitepapers, case studies, and industry reports. Develop SEO-driven content to improve organic visibility and inbound lead generation. Oversee social media strategy to enhance brand presence across LinkedIn, Twitter, and industry forums. Collaborate with internal experts to position RevX as a thought leader in App Retargeting Programmatic Growth. Field Marketing Events Plan and execute industry conferences, networking events, and roadshows in key global markets. Manage webinars and virtual events to educate clients on programmatic best practices. Partner with trade organizations and publishers to enhance brand credibility and sponsorship opportunities. Track and analyze event ROI to refine future engagement strategies. Demand Generation ABM (Account-Based Marketing) Align with the Sales team to run targeted campaigns that drive pipeline growth. Execute multi-channel lead generation strategies using content, paid media, and partnerships. Optimize email marketing and CRM-driven outreach to nurture high-value prospects. Measure MQL-to-SQL conversion rates to refine marketing tactics. Cross-Border Project Management Work across global teams (Product, Sales, Customer Success) to ensure marketing alignment. Manage external agencies, designers, and freelancers to scale content and creative production. Oversee budget allocation and marketing ROI tracking. Adapt strategies to regional market dynamics (APAC, EMEA, North America). Required Skills Experience(Must): 5-8 years of experience in B2B Marketing, ideally in AdTech, MarTech, or SaaS. Strong product marketing skillsability to simplify technical concepts. Experience in content marketing, event execution, and sales enablement. Excellent cross-functional collaboration & project management skills. Hands-on experience with HubSpot, Google Analytics, LinkedIn Ads, and webinar platforms. Ability to manage multiple projects across different time zones and cultures. Exceptional storytelling and copywriting skills for both technical and commercial audiences. Bonus Points for: Prior experience in Demand-Side Platforms (DSPs), AdTech, or Performance Marketing. Understanding of programmatic advertising, retargeting, and mobile marketing trends Strong network in SEA digital marketing & advertiser communities. Experience working with paid media, ABM, and CRM automation tools . What We Offer: A high-impact role in a fast-growing AdTech company. Autonomy to shape RevX’s brand and thought leadership strategy. Cross-border collaboration with a global, remote-friendly team. Exposure to cutting-edge programmatic marketing technologies.
Posted 1 week ago
10.0 - 15.0 years
40 - 45 Lacs
Mysuru
Work from Office
About iSOCRATES Since 2015, iSOCRATES advises on, builds and manages mission-critical Marketing, Advertising and Data technologies, platforms, and processes as the Global Leader in MADTECH Resource Planning and Execution(TM). iSOCRATES delivers globally proven, reliable, and affordable Strategy and Operations Consulting and Managed Services for marketers, agencies, publishers, and the data/tech providers that enable them. iSOCRATES is staffed 24/7/365 with its proven specialists who save partners money, and time and achieve transparent, accountable, performance while delivering extraordinary value. Savings stem from a low-cost, focused global delivery model at scale that benefits from continuous re-investment in technology and specialized training. About MADTECH.AI MADTECH.AI is the Unified Marketing, Advertising, and Data Decision Intelligence Platform purpose-built to deliver speed to value for marketers. At MADTECH.AI, we make real-time AI-driven insights accessible to everyone. Whether youre a global or emerging brand, agency, publisher, or data/tech provider, we give you a single source of truth - so you can capture sharper insights that drive better marketing decisions faster and more affordable than ever before. MADTECH.AI unifies and transforms MADTECH data and centralizes decision intelligence in a single, affordable platform. Leave data wrangling, data model building, proactive problem solving, and data visualization to MADTECH.AI. Job Description: We are currently seeking an experienced Manager, Data Science, to lead our growing Data Science team. The role involves overseeing the development and implementation of advanced data science techniques to improve media campaigns and enhance our AI-powered solutions. The manager will collaborate with cross-functional teams, providing leadership in analyzing and defining audience, campaign, and media trading data. Key Responsibilities: 1) Team Leadership & Management: Lead and mentor a team of data scientists, providing guidance in the design, development, and implementation of innovative data solutions. Foster a collaborative and high-performance team culture, ensuring the team is aligned with business goals and technical objectives. 2) Advanced Analytics & Data Science Expertise: Drive the application of statistical, econometric, and Big Data methods to define business requirements, design analytics solutions, and optimize economic outcomes. Utilize advanced modeling techniques, including propensity modeling, Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and Bayesian statistics to enhance campaign effectiveness. 3) Generative AI & NLP Leadership: Lead the implementation and development of Generative AI(GenAI), Large Language Models(LLM), and Natural Language Processing (NLP) techniques for data modeling and predictive analysis. Ensure the integration of AI-driven technologies to improve data science capabilities and results. 4) Data Architecture & Management: Architect and manage data systems, integrating data from diverse sources, ensuring the optimization of audience, pricing, and contextual data for ad-tech applications. Oversee the management and utilization of DSPs, SSPs, DMPs, and other critical systems in the ad-tech ecosystem. 5) Cross-Functional Collaboration: Work closely with teams from Product, System Development, Yield, Operations, Finance, Sales, and Business Development to ensure seamless data quality and predictive outcomes across campaigns. Design and deliver actionable insights and reporting tools for both internal and external business partners. 6) Predictive Modeling & Optimization: Lead the development of predictive models to optimize media campaigns, focusing on revenue, audience behavior, bid actions, and ad inventory optimization. Analyze campaign performance and provide data-driven recommendations for optimization across multiple media channels, including websites, mobile apps, and social media. 7) Data Collection & Quality Assurance: Oversee the collection, management, and quality assurance of data, ensuring high standards and efficient systems for in-depth analysis and reporting. Lead the development of tools and methodologies for complex data analysis, model development, and visualization to support business objectives. Qualifications & Skills: Masters or Ph.D. in Statistics, Engineering, Science, or Business, with a strong foundation in mathematics and statistics. 10 to 15 years of experience in data science, predictive analytics, and digital analytics, with at least 7 years of hands-on experience in modeling, analysis, and optimization within the media, advertising, or tech industry. At least 6 years of hands-on experience with Generative AI, Large Language Models, and Natural Language Processing techniques. Strong proficiency in data collection, machine learning, and deep learning techniques using tools such as Python, R, Pandas, scikit-learn, Hadoop, Spark, MySQL, SQL and AWS S3. Experience working with DSPs, SSPs, DMPs, and other programmatic systems in digital advertising. Expertise in statistical modeling, customer segmentation, persona building, and predictive analytics. Advanced understanding of programmatic media optimization, audience behavior, and pricing strategies. Strong problem-solving skills with the ability to adapt to evolving business needs and deliver solutions proactively. Experience in designing analytics dashboards, visualization tools, and reporting systems. Excellent communication and presentation skills, with the ability to explain complex technical concepts to non-technical stakeholders. Ability to manage multiple tasks and projects effectively, both independently and in collaboration with remote teams. An interest in working in a fast-paced, dynamic environment, focused on revenue and analytics in the digital media space. Relocation to Mysuru or Bengaluru required.
Posted 1 week ago
2.0 - 4.0 years
6 - 10 Lacs
Bengaluru
Work from Office
Overview We are an integral part of Annalect Global and Omnicom Group, one of the largest media and advertising agency holding companies in the world. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services. Our agency brands are consistently recognized as being among the world’s creative best. Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics), Market Research, Business Support Services, Media Services, Consulting & Advisory Services. We currently have 4000+ awesome colleagues (in Annalect India) who are committed to solve our clients’ pressing business issues. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together. Responsibilities Collaborate internally between departments and act as a data facilitator to identify potential erroneous data and report and fix identified issues. Act as a data entry specialist while maintaining speed and accuracy in day-to-day operation. Provide support to internal members with the agency’s Hyperlocal platform. Ensure the security, integrity, and data governance of all stored information. Possess and maintain awareness of best practices related to data acumen, business trends, and evolving technologies. Develop a strong understanding of internal and external data sources. Must be a strong, honest, and proactive communicator, acting as a collaborative liaison between business and technology teams. Assist the Retail Tech Data team in regular data audits Knowledge of AdTech, MarTech, CRM metrics, and related business concepts is a big plus. Understand best data practices, normalization, and data governance. Effectively and efficiently explain and understand the agency’s basic data needs. Qualifications B.A./B.S. degree or equivalent in Information Systems, Statistics, or a comparable field of study. Hands-on experience working with data, data integration technologies, and databases. Experience with data governance rules and models. Comfortable with new technologies and iterating quickly. Able to balance multiple concurrent projects. Experience with Bigquery, ETL pipelines, API requirements, and BI tools is a plus Strong attention to detail and communication skills when validating data and reporting on data quality and integrity
Posted 1 week ago
2.0 - 4.0 years
8 - 10 Lacs
Hyderabad
Work from Office
Overview Work Location - Bangalore/ Chennai/ Coimbatore/ Hyderabad We are an integral part of Annalect Global and Omnicom Group, the second largest advertising agency holding company in the world in terms of revenue and is the leading global marketing communications company. Our portfolio includes: three global advertising agency networks: BBDO, DDB and TBWA; three of the world’s premium media services: OMD, PHD and Hearts & Science. Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics) and Media Services. We are growing rapidly and looking for talented professionals like you to be part of this journey. Responsibilities Train, coordinate and oversee internal training operations. In addition, this position establishes and manages relationships between the Key internal teams and other stakeholders. Opportunity to collaborate with Capability leads in driving new initiatives and best practices across the org. This position also promotes a team-oriented environment through people development, strong leadership, continuous improvement, and cross-functional support. Train resources on domain and platforms, as and when there are NHT batches. Work closely with Ops and Quality team, design action plans to plug areas of opportunity. Demonstrate innovation in training by carrying floor requirement into classroom training. Should be able to drive key performance metrics related to training. Primary responsibility is to ensure developing and delivering various training contents, coaching, mentoring, and through webinars. Qualifications A full-time graduate degree (Mandatory) Proven experience on Google Marketing platform preferred CM-360 and Fair Understanding of Prisma platform. Experience: 4-6 years Strong grasp of overall AdTech space (Ad serving, media planning and buying, tag management, Optimization, analytics, and reporting) Hands on experience in online advertising whether at a publisher, agency, trading desk, Technology Company, or end-advertiser Improve service delivery capabilities and team’s skills set via training program. Should be able to create customized training plans for New Hires (fresher’s & experienced) and existing resources.
Posted 1 week ago
5.0 - 8.0 years
10 - 16 Lacs
Gurugram
Work from Office
Job Title: Program Manager Client Solutions (Individual Contributor Role) Location: Gurgaon - 5 days work from office - local candidates based in delhi, gurgaon, noida etc preferred. Reports To: Business head and will work closely with the Founder / CEO CTC - As per industry standards - hike of 20 - 30% on last drawn ctc depending on profile, experience, skills etc About the Role: We are seeking a highly proactive Program Manager to lead the planning, coordination, and delivery of complex client programs while owning digital media solution design and implementation strategy. This individual contributor will work directly with the Founder, acting as a strategic execution partner across priority client accounts and internal initiatives. The ideal candidate is part strategist, part executor someone who thrives in dynamic environments , has a strong understanding of media/marketing/tech solutions , and can manage multiple work streams end-to-end. Key Responsibilities: Work closely with the Founder to translate vision and strategy into actionable project plans across client engagements. Own end-to-end delivery of high-impact programs from scoping and solutioning to execution and reporting. Collaborate cross-functionally with sales, creative, product, and delivery teams to bring client solutions to life. Understand client briefs and design custom media/tech/content solutions that align with business objectives. Serve as the key point of contact for program timelines, updates, blockers, and quality control. Drive problem-solving, risk management, and proactive communication throughout the program lifecycle. Prepare internal documentation, executive summaries, and client-ready presentations. Help build repeatable processes and toolkits for scaling delivery operations and solutioning frameworks. Requirements: 5 to 8 years of experience in program management, client delivery, or strategic solutions roles. Strong ability to translate strategy into structured project plans and solutions. Experience in media, marketing tech, or content-driven platforms . Hands-on experience managing timelines, stakeholders, dependencies, and deliverables. Excellent communication skills, with a strong executive presence and client-facing experience. Self-driven and comfortable working in a lean, founder-led environment with minimal handholding. Strong problem-solving skills and attention to detail. Preferred Qualifications: Exposure to DV 360, video production, immersive content, or programmatic ad solutions is a plus. Previous experience working directly with founders, C-level executives, or in startups. Familiarity with tools like Asana, Trello, Google Workspace, and presentation platforms (Keynote, Google Slides). A background in media, entertainment, or digital platforms is an advantage. If you find this profile suitable, you can share your resumes to saumya@hr-central.in About our client Leading Ad tech platform for growth marketing. Building APACs leading ad tech platform for growth marketing. We help brands to drive full funnel advertising and growth across APAC, with our audiences and no-code, low-code technology. We have empowered brands to enter and scale in emerging markets. We are Singapore headquartered with regional offices across APAC markets. Our partners - Snapchat | CJ | Criteo |Pinterest | Activision blizzard media | Outbrain | LG Ads Industry Technology, Information and Internet Company size 51-200 employees Headquarters Novena, Singapore Founded 2006 Specialties Performance Marketing, Mobile Marketing, Mobile SDK, Online Advertising, Apps monetization, Native Advertising, Vertical Video, Video Advertising, Programmatic, Global Mobile Ad Platform, Video SDK, Video Content Discovery, and Video Content Engagement Platform
Posted 2 weeks ago
7.0 - 10.0 years
20 - 30 Lacs
Gurugram, Mumbai (All Areas)
Work from Office
Job Title: Senior Sales Manager Strategic Accounts (Video Programmatic & DV 360) Location: Gurgaon or Mumbai - 5 days work from office - local candidates preferred. Department: Sales & Business Development Reports To: Head of Sales CTC - As per industry standards - hike of 20 - 30% on last drawn ctc depending on profile, experience, skills etc About the Role: We are seeking a high-performing Senior Sales Manager to drive new business acquisition with top-tier global brands, focusing on video-based programmatic and DV 360 media solutions . The ideal candidate has a strong client roster, a sharp understanding of the digital ad sales ecosystem, and experience in closing large-scale deals. Key Responsibilities: Drive acquisition of new clients from a list of the Top 50 global brands across target verticals. Pitch and sell DV 360, immersive video, and programmatic media solutions to brand decision-makers/ C-level executives. Leverage your existing client network to accelerate deal velocity and build new relationships. Craft and deliver compelling sales presentations and proposals tailored to client objectives. Collaborate with internal strategy, creative, and operations teams to ensure solution alignment and delivery. Track pipeline progress, forecast revenue, and report on KPIs. Represent the company at key industry events, panels, and networking forums. Requirements: 7 to 10 years of experience in digital media sales, with a focus on programmatic video or DV 360 solutions. Strong existing relationships and client-book within global consumer brands and/or media buying agencies. Proven ability to pitch and win business from Alco-Beverage, Gaming, Fashion, Tech, QSR, and FMCG clients. Experience managing complex sales cycles and multi-stakeholder deals. Excellent communication, negotiation, and storytelling skills. Strong understanding of Media buying and digital ad tech ecosystem, including DSPs, SSPs, and targeting/data platforms. Familiarity with performance, brand-lift, and viewability metrics in video. Preferred Qualifications: Background in music, entertainment, or content-driven media platforms. If you find this profile suitable, you can share your resumes to saumya@hr-central.in About our client Leading Ad tech platform for growth marketing. Building APACs leading ad tech platform for growth marketing. We help brands to drive full funnel advertising and growth across APAC, with our audiences and no-code, low-code technology. We have empowered brands to enter and scale in emerging markets. We are Singapore headquartered with regional offices across APAC markets. Our partners - Snapchat | CJ | Criteo |Pinterest | Activision blizzard media | Outbrain | LG Ads Industry Technology, Information and Internet Company size 51-200 employees Headquarters Novena, Singapore Founded 2006 Specialties Performance Marketing, Mobile Marketing, Mobile SDK, Online Advertising, Apps monetization, Native Advertising, Vertical Video, Video Advertising, Programmatic, Global Mobile Ad Platform, Video SDK, Video Content Discovery, and Video Content Engagement Platform
Posted 2 weeks ago
8.0 - 13.0 years
15 - 25 Lacs
Chennai
Work from Office
Required Skills and Qualifications Bachelors/Master’s degree in Computer Science, Information Technology, or a related field. Proven experience as a Solution Architect or a similar role. Expertise in programming languages and frameworks: Java, Angular, Python, C++ Proficiency in AI/ML frameworks and libraries such as TensorFlow, PyTorch, Scikit-learn, or Keras. Experience in deploying AI models in production, including optimizing for performance and scalability. Understanding of deep learning, NLP, computer vision, or generative AI techniques. Hands-on experience with model fine-tuning, transfer learning, and hyperparameter optimization. Strong knowledge of enterprise architecture frameworks (TOGAF, Zachman, etc.). Expertise in distributed systems, microservices, and cloud-native architectures. Experience in API design, data pipelines, and integration of AI services within existing systems. Strong knowledge of databases: MongoDB, SQL, NoSQL. Proficiency in working with large-scale datasets, data wrangling, and ETL pipelines. Hands-on experience with CI/CD pipelines for AI development. Version control systems like Git and experience with ML lifecycle tools such as MLflow or DVC. Proven track record of leading AI-driven projects from ideation to deployment. Hands-on experience with cloud platforms (AWS, Azure, GCP) for deploying AI solutions. Familiarity with Agile methodologies, especially POD-based execution models. Strong problem-solving skills and ability to design scalable solutions. Excellent communication skills to articulate technical solutions to stakeholders. Preferred Qualifications Experience in e-commerce, Adtech or OOH (Out-of-Home) advertising technology. Knowledge of tools like Jira, Confluence, and Agile frameworks like Scrum or Kanban. Certification in cloud technologies (e.g., AWS Solutions Architect).
Posted 2 weeks ago
2.0 - 4.0 years
8 - 10 Lacs
Hyderabad
Work from Office
Overview We are an integral part of Annalect Global and Omnicom Group, the second largest advertising agency holding company in the world in terms of revenue and is the leading global marketing communications company. Our portfolio includes: three global advertising agency networks: BBDO, DDB and TBWA; three of the world’s premium media services: OMD, PHD and Hearts & Science. Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics) and Media Services. We are growing rapidly and looking for talented professionals like you to be part of this journey. Responsibilities Train, coordinate and oversee internal training operations. In addition, this position establishes and manages relationships between the Key internal teams and other stakeholders. Opportunity to collaborate with Capability leads in driving new initiatives and best practices across the org. This position also promotes a team-oriented environment through people development, strong leadership, continuous improvement, and cross-functional support. Train resources on domain and platforms, as and when there are NHT batches. Work closely with Ops and Quality team, design action plans to plug areas of opportunity. Demonstrate innovation in training by carrying floor requirement into classroom training. Should be able to drive key performance metrics related to training. Primary responsibility is to ensure developing and delivering various training contents, coaching, mentoring, and through webinars. Qualifications A full-time graduate degree (Mandatory) Proven experience on Google Marketing platform preferred CM-360 and Fair Understanding of Prisma platform. Experience: 4-6 years Strong grasp of overall AdTech space (Ad serving, media planning and buying, tag management, Optimization, analytics, and reporting) Hands on experience in online advertising whether at a publisher, agency, trading desk, Technology Company, or end-advertiser Improve service delivery capabilities and team’s skills set via training program. Should be able to create customized training plans for New Hires (fresher’s & experienced) and existing resources.
Posted 2 weeks ago
1.0 - 4.0 years
2 - 5 Lacs
Gurugram
Work from Office
Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industrys most actionable data to drive superior results for the worlds largest advertisers, publishers, and media platforms IASsoftware provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers Our mission is to be the global benchmark for trust and transparency in digital media quality, If you are excited by technology that has the power to handle hundreds of thousands of transactions per second; collect tens of billions of events each day; and evaluate thousands of data-points in real-time all while responding in just a few milliseconds, then IAS is the place for you! As a part of our Customer Success team, this role offers potential to gain in-depth experience of the verification space within the advertising industry Under the direction of your manager, you will finesse your technical, communication, and commercial skills This a junior / entry level role and would suit a recent Graduate or early career! What youll do: Understand the digital advertising ecosystem of advertisers, agencies, platforms, publishers, and media technology partners Build a solid understanding of all IAS products and processes Manage a dynamic, high-volume list of clients Oversee the lifecycle and all aspects of client health including on-boarding, value realization, and renewal, while spearheading further adoption of IAS services Act as the lead point of contact and account owner for all matters specific to assigned clients, providing problem resolution and escalations in a timely manner Prepare regular reporting and data analysis of client activity Identify at-risk scenarios and work with internal/external stakeholders to build & enact solutions Attend external meetings and present to clients Create process and methodology documentation Develop client relationships to incorporate a deep understanding of client goals Communicate client needs and act as an internal advocate for owned clients adhere to IAS values at all times What youll need: Up to 2 years' experience in customer facing roles Ad Tech, agency or brand experience would be an advantage Strong analytical skills Ability to learn quickly and grasp different processes and systems Enthusiasm to work in a fast-paced and demanding environment Ability to prepare clear and concise client-ready documents Exceptional organizational skills, with a proven track record of successfully managing projects to completion and precise attention to detail Ability to work independently as well as part of a team Fluency with Microsoft PowerPoint, Word, Excel Experience working in Salesforce is a plus About Integral Ad Science Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industrys most actionable data to drive superior results for the worlds largest advertisers, publishers, and media platforms IASs software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers Our mission is to be the global benchmark for trust and transparency in digital media quality For more information, visit integralads,com, Equal Opportunity Employer: IAS is an equal opportunity employer, committed to our diversity and inclusiveness We will consider all qualified applicants without regard to race, color, nationality, gender, gender identity or expression, sexual orientation, religion, disability or age We strongly encourage women, people of color, members of the LGBTQIA community, people with disabilities and veterans to apply, California Applicant Pre-Collection Notice: We collect personal information (PI) from you in connection with your application for employment or engagement with IAS, including the following categories of PI: identifiers, personal records, commercial information, professional or employment or engagement information, non-public education records, and inferences drawn from your PI We collect your PI for our purposes, including performing services and operations related to your potential employment or engagement
Posted 2 weeks ago
12.0 - 15.0 years
22 - 30 Lacs
Mysuru
Work from Office
Job Description: We seek a Senior Manager, Partner Success to lead our Mysuru-based account management team reporting into the V.P. of Operations, who works from our U.S. Headquarters in St. Petersburg, FL USA. . The Senior Manager will play a leading role ensuring the success, satisfaction and growth of a diverse set of Managed Services and SaaS customers, primarily based in the U.S.. This role requires a deep understanding of the MADTech industry, including MarTech, AdTech, and DataTech domains, alongside experience in managing key accounts, building strong relationships, and driving partner success initiatives. The Senior Manager and his/her Team in collaboration with the Companys Global Delivery organization, will be responsible for overseeing the successful onboarding of new customers, execution of strategic initiatives, managing client relationships, and ensuring measurable success for all assigned accounts Job Responsibilities: Customer Relationship Management and Growth: Build and nurture long-term relationships with partner stakeholders at all organizational levels, including V.P. and above, acting as the primary point of contact for all partner-related inquiries Develop a thorough understanding of partner needs and goals to drive value for both parties Oversee partner accounts and manage day-to-day communication to ensure alignment with client expectations Develop and execute partner growth and upsell plans to build and strengthen the Companys relationship with assigned accounts Provide exceptional customer service and proactive support to resolve issues or concerns promptly Strategic Account Planning and Management: Lead Quarterly Business Reviews (QBRs), Monthly Business Reviews (MBRs), and Executive Business Reviews (EBRs) to ensure progress on goals and drive continuous improvements Develop, implement, and track shared success plans to outline account objectives and map out key strategic actions Track key performance indicators (KPIs) for each account, ensuring regular updates and reporting to both internal teams and clients People Management: Lead and inspire a cross-functional team focused on delivering partner success. Manage and mentor a team of Partner Success Managers/Coordinators and other key roles, ensuring their alignment with organizational goals and objectives Provide leadership in driving the execution of partner success strategies, collaborating with teams across functions to ensure high performance Foster a collaborative environment that encourages continuous learning, innovation, and knowledge sharing to enhance team performance and personal growth Conduct regular performance reviews, set clear objectives, and support team members in their career development Demonstrate strong leadership skills in navigating complex challenges and influencing decisions that benefit both the team and clients Financial & Operational Oversight: Assist in financial activities related to partner accounts, including creating and reviewing budgets, forecasting, and profitability analysis Oversee the creation of Master Service Agreements (MSA), Statements of Work (SOW), Memoranda of Understanding (MOU), Non-Disclosure Agreements (NDAs), and other contractual documents Provide project management support to ensure timely, within-budget, and high-quality execution of partner initiatives. Project Management: Drive project execution across cross-functional teams, ensuring timely delivery aligned to partner expectations. Oversee project planning, resource allocation, risk mitigation, and status reporting. Data Analysis and Reporting: Analyze data to measure performance against goals, identify trends, and provide actionable insights to clients Create reports and presentations using tools like Excel to communicate progress, forecasts, and performance metrics Use CRM software to track client interactions, manage contacts, and analyze customer data Collaboration and Cross-Functional Support: Work closely with sales, marketing, campaign delivery and technical teams to ensure alignment in executing the partners strategy and deliverables Provide input into product development and feature requests from partners to enhance the value offered Collaborate with the client services team to ensure smooth project execution and delivery Technical Expertise and Product Knowledge: Develop a deep understanding of iSOCRATES products and services, including MADTECH.AI platform, and be able to effectively communicate the platforms value proposition to partners Maintain a strong knowledge of 3rd party activation platforms such as DSPs, ESPs, Paid Social and data-management tools Stay current with industry trends, emerging technologies, and best practices in marketing, advertising, and data management Regulatory and Compliance Management: Ensure all partner interactions, contracts, and projects comply with industry regulations and company policies Stay informed about relevant regulations within AdTech, MarTech, and DataTech domains and advise clients on best practices Qualifications & Skills: Bachelors or Masters degree in Business, Marketing, Engineering, or a related field (preferred) At least 15 years of professional experience, with a minimum of 10 years of relevant experience in Partner Success, Technical Account Management, or Customer Account Management, the MarTech, AdTech, and/or DataTech industries Must be highly proficient in English both written and verbal Must have account planning experience with a demonstrated partner growth track record against an identified book of business Extensive experience and formal training in Project Management (e.g., PMP, PRINCE2, Agile methodologies) is essential. Proven track record of managing end-to-end partner relationships and driving successful outcomes in a dynamic environment Strong leadership experience, with demonstrated success in managing teams and driving performance Strong customer service orientation with a focus on relationship building Proven ability to manage complex projects and work under pressure to meet deadlines Experience with QBR, MBR, and EBR, as well as contract documentation such as MOUs, SOWs, and NDAs Proficiency with any CRM software and Microsoft Office Suite (Excel, PowerPoint, Word) Strong financial literacy, including budgeting, forecasting, and profitability analysis. Excellent data analysis and reporting skills Ability to communicate complex technical concepts clearly to non-technical stakeholders Strong verbal and written communication skills, with the ability to prepare clear, concise, and effective reports and presentations Strong organizational and time-management skills, with the ability to prioritize tasks effectively Problem-solving and conflict resolution abilities to address client issues promptly A self-starter who can work independently and as part of a collaborative team Demonstrated ability to build and maintain strong relationships with both internal and external stakeholders. Strong attention to detail and commitment to high-quality service delivery A passion for technology and an eagerness to learn about emerging trends in the marketing, advertising, and data technology space Must be able to work in EST time zones (6:00 PM to 3:00 AM IST) to support global partners across different time zones Willingness to live and work in Mysuru
Posted 3 weeks ago
3.0 - 8.0 years
5 - 15 Lacs
Pune
Work from Office
P2 3 Java Full stack - Angular 4-6 yrs DL 20 Java web developers Design, develop, and maintain REST-based microservices using Java. Develop intuitive and responsive user interfaces using modern front-end technologies such as Angular, React, and HTML5 Build and optimize robust back-end services, ensuring seamless integration with databases (SQL). Deploy and manage cloud-native applications on AWS infrastructure. Collaborate with cross-functional teams, including UI/UX designers, DevOps, and product owners, to deliver end-to-end solutions. Ensure the applications performance, scalability, and reliability. Write clean, maintainable, and efficient code while following best practices, including unit testing and code reviews. Troubleshoot, debug, and optimize application code and infrastructure. Stay up to date with emerging technologies and industry trends to drive continuous improvement. Required : We are seeking a highly skilled Software Engineers with expertise in full-stack development. The ideal candidate will have experience building scalable, cloud-native applications and a strong understanding of modern software development practices. Microservice Development: Hands-on experience developing and deploying REST-based microservices using Java frameworks (e.g., Spring and Hibernate). Full-Stack Development: Front-End: Proficiency in Angular, React, and HTML5 for building interactive UIs. Back-End: Expertise in Java for business logic and APIs. Database: Strong understanding of SQL and experience with relational databases. Cloud Experience: Hands-on experience with AWS services (e.g., EC2, S3, Lambda, RDS). Familiarity with cloud-native architecture and deployment practices. Experience with CI/CD tools (Jenkins, GitHub, etc.) and containerization technologies (Docker, Kubernetes). Solid understanding of software development principles, including design patterns, clean code, system design, software architecture and agile methodologies. Experience with Advertising, AdTech, Ad Server (SSP/DSP), OTT or Media Streaming will be preferred. Work Experience : - P2 : 3 to 5Yrs, P3 : 5 to 8yrs. P4 : 8 to 12Yrs Job Location : - Pan India
Posted 3 weeks ago
2.0 - 6.0 years
4 - 8 Lacs
Gurugram
Work from Office
About The Role The PMP Deal Desk Operations is a highly visible and key role at PubMatic We are looking for a highly motivated and experienced person to join our Customer Success Operations team in Gurugram and build a 24/7 centralized deal desk that is agile and works cross-functionally with global teams to manage, troubleshoot, and scale PMP spend globally from all customer types, including advertisers, publishers, and data partners This position will also work with product and engineering to develop first-in-class analytics and optimization tools to help us stay at the forefront of sell-side innovation, What You'll Do Manage PMP deal setup and optimization on the PubMatic system , Work with internal teams globally, including Sales, Marketing, Business Development, Product Management, Customer Success and Engineering to execute PMP deals within established Service Level Agreement, Generate and interpret reporting that will yield competitive insights for our clients, Leverage PubMatics Analytics and use in-house tools to monitor performance and troubleshoot under-performing PMP deals, Work with technical escalations and analytics teams to review and unlock new data and insight to drive innovation for publishers and buyers, Document Standard Operating Procedures for deal setup, troubleshooting playbooks, and escalation management, Work with Adsol team on Deal optimization strategies, Ensure multiple support systems are updated accurately (e-g Salesforce, JIRA, etc), Troubleshoot PMP Deal issues, which might involve verifying and analysing data, isolating and diagnosing the problem, providing root cause analysis, and setting client expectations and follow-ups, The applicants with hands on experience of web debugging tools, HAR file and SQL would be preferred, Shift Time: APAC: 6:00 AM 3:00 PM/ EMEA: 2:00 PM 11:00 PM, We'd Love for You to Have 2-4 years of relevant AdTech experience, Knowledge of DCM, GAM, DSP, SSP, Ad exchanges workflow, Good understanding of Private Marketplaces (PMP), Proficiency in Excel, preferably Excel Macros, Excellent campaign optimization and reporting skills (publisher or agency), Should have a bachelors degree in engineering (CS / IT) or equivalent degree from a well-known institute/university, Additional Information Return to Office: PubMatic employees throughout the global have returned to our offices via a hybrid work schedule (3 days ?in office? and 2 days ?working remotely?) that is intended to maximize collaboration, innovation, and productivity among teams and across functions, Benefits: Our benefits package includes the best of what leading organizations provide, such as paternity/maternity leave, healthcare insurance, broadband reimbursement As well, when were back in the office, we all benefit from a kitchen loaded with healthy snacks and drinks and catered lunches and much more! Diversity and Inclusion: PubMatic is proud to be an equal opportunity employer; we dont just value diversity, we promote and celebrate it We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status, About PubMatic PubMatic is one of the worlds leading scaled digital advertising platforms, offering more transparent advertising solutions to publishers, media buyers, commerce companies and data owners, allowing them to harness the power and potential of the open internet to drive better business outcomes, Founded in 2006 with the vision that data-driven decisioning would be the future of digital advertising, we enable content creators to run a more profitable advertising business, which in turn allows them to invest back into the multi-screen and multi-format content that consumers demand,
Posted 3 weeks ago
2 - 5 years
3 - 8 Lacs
Pune
Hybrid
Operations Engineer - Technical Escalations Location: Pune Position Description: As an Operations Engineer, Technical Escalations, you will troubleshoot and resolve complex ad-tech issues, ensuring timely support for internal teams and clients. You will collaborate cross-functionally with Product, Engineering, and Client Ops, while staying current with evolving technologies. Responsibilities: To resolve the issue, diagnose, analyze, and resolve client issues with clear communication and follow-ups. Support Delivery, Provide high-quality support to publishers within SLA. Cross-Team Collaboration, Partner with Sales, Product, and Engineering to address escalations and improve platform stability. System Updates, Maintain internal tools like Salesforce and JIRA. Technical Troubleshooting, use REST APIs, browser dev tools, MySQL, Unix commands, and logs for debugging. Requirements: 2 to 5 years in ad-tech in RTB, PMP, Header Bidding, SDKs. Programmatic know-how, understanding of auction dynamics and ad monetization. Proficiency in tools such as Excel (macros), SQL, and debugging tools (Fiddler, Firebug). Familiarity with technical tools like HTML/JavaScript, scripting (a plus), and web applications. Should have analytical exposure with the ability to work with large datasets and perform RCA. Flexibility to work in rotational (21x5) shifts with allowances and occasional weekend on-call duties. Qualification: B.E./ B.Tech. in Computers or equivalent.
Posted 2 months ago
6 - 11 years
3 - 7 Lacs
Bengaluru
Work from Office
Since June 2021, frog is part of Capgemini Invent . frog partners with customer-centric enterprises to drive sustainable growth, by building and orchestrating experiences at scale, while harnessing the power of data and technology. Were inventing the future of customer experiences by delivering market-defining business models, products, services, brand engagements and communications. Joining frog means youll be joining the pond, a global network of studios, each with a thriving in-person and vibrant virtual culture. frogs are curious, collaborative, and courageous, united by our passion for improving the human experience across our areas of expertise, while each bringing our unique and diverse skills and experiences to the table. We draw on our global reach and local knowledge to solve complex problems and create innovative, sustainable solutions that touch hearts and move markets. frogs prize humour, positivity, and community just as highly as performance and outcomes. Our culture is open, flexible, inclusive, and engaging. Working at frog means being empowered to meet the moment, and Make Your Mark on every project, in your studio, your community and the world at large. Your Role Marketing Automation: Develop and implement marketing automation programs and campaigns to enhance engagement and ROI. Martech Analysis: Evaluate the current marketing technology stack from a people, process, and system perspective. Deliver strategic insights and recommendations to stakeholders based on the analysis. Solution Design: Translate business requirements into innovative marketing solutions by leveraging digital platform capabilities. Optimization: Recommend and implement solutions to maximize the effectiveness of marketing technology. Project Management: Design, scope, and specify martech projects, ensuring timely delivery and alignment with business objectives. Framework Development: Construct models and frameworks to simplify and structure complex situations. Custom Solutions: Manage the delivery of tailored solutions, including interfaces and system integrations. Continuous Learning: Stay updated on emerging techniques and technologies through research and learning. Your Profile 6+ years of hands-on experience with marketing technology platforms such as Salesforce Marketing Cloud (SFMC), Adobe Experience Manager (AEM), or HubSpot. In-depth knowledge of marketing platforms, enterprise-level systems integration, and IT initiatives. Proficiency in SQL and database management for handling data effectively. Strong analytical and decision-making skills with the ability to solve complex problems. Excellent oral and written communication skills. Proven ability to collaborate effectively with peers, teams, and leadership. Good To Have Experience working with Customer Data Platforms (CDPs). Expertise in API integration and ETL processes. Salesforce Marketing Cloud or Adobe certifications. Equal Opportunities at frog Frog and Capgemini Invent are Equal Opportunity Employers encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, national origin, gender identity/expression, age, religion, disability, sexual orientation, genetics, veteran status, marital status, or any other characteristic protected by law.
Posted 2 months ago
4 - 9 years
15 - 30 Lacs
Bengaluru
Hybrid
We are pleased to share an exciting job opportunity for the Manager- Data Science role with our client. Manager-Data Science (Marketing Mix Modelling) Location: Bengaluru What you will need At least 4 years hands on experience in Market Mix Modelling, with rich and complete data sets. R programming language is mandatory. •Degree or degree-level understanding of Economics, Maths, Stats, Sciences or another numerical subject •Experience in modelling projects for time series econometrics in the media or marketing industry strong Market Mix Modelling technical understanding and experience is required •An analytical mindset, able to approach issues and challenges from a variety of angles .Highly numerate, with strong mathematical acumen •Great communication skills Ability to prioritise Advanced Excel user •Strong knowledge of common modelling packages, Excel, PowerPoint, R or other programming language. In case you wish to pursue this role, please share your updated CV " bindu@hr-central.in "along with the following details: Current CTC: Expected CTC: Notice Period: Current Location: Preferred Location: Year of experience on MMM: Years of experience on R: Years of experience on SQL: Years of Experience on Python: Please mention the programming language that you have experience in:
Posted 2 months ago
12 - 16 years
35 - 50 Lacs
Pune
Work from Office
The Strategy Consulting Global Network Song Practice | Marketing Transformation | Marketing Automation B2C Senior Manager (Braze) Join our team of Strategy Consulting Campaign Global Network Song who solve customer facing challenges at clients spanning sales, service, and marketing to accelerate business change. Practice: Strategy Consulting Global Network Song I Areas of Work: Digital Marketing, Marketing and strategies, design and implement Campaign Management/MarTech/AdTech solutions| Level: Senior Manager | Location: Delhi, Mumbai, Bangalore, Gurgaon, Hyderabad | Years of Exp: 12+ years Explore an Exciting Career at Accenture Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challengesDo you want to design, build, and implement strategies to enhance business performanceDoes working in an inclusive and collaborative environment spark your interest Then, this is the right place for you! Welcome to a host of exciting global opportunities within Accenture Strategy Consulting's Customer, Sales Service practice. The Practice A Brief Sketch The practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Marketing, Sales and Service, Commerce. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting business metrics in a positive manner You will work closely with our clients as consulting professionals who design, build, and implement initiatives that can help enhance business performance. As part of the team, you will drive the following Conduct marketing, email, social media, web, SEO/SEM, BTL and display advertising campaigns assessment and provide recommendations on optimizing the campaigns and develop use cases to improve utilization. Plan and Design new campaign strategies and strategizing marketing plans across all channels and devices based on campaign performance and insights. Gather business requirements, design process solution for implementation of marketing and advertising solutions/ tools. Conduct vendor assessment and client's MarTech/AdTech capability assessment. Provide recommendations on optimizing the MarTech/AdTech stack and develop use cases to improve utilization of existing MarTech/AdTech stack. Identify, scope and partner with technology solution providers and marketing agencies to deliver the best solution meeting the needs of our clients. Strong project management skills:ability to mobilize and organize across multiple stakeholders (client and internal) and projects. Develop and manage a team of digital marketing platform specialists by managing key tasks like work allocation, time management, project SME support, hiring, training etc. Aside from client delivery, the selected candidate will also drive business development efforts and thought leadership in the digital marketing platform space. Bring your best skills forward to excel at the role: Partner and team with technology solution providers and marketing agencies to deliver the best solution meeting the needs of our clients. Strong understanding of Marketing processes, operating model, marketing Advertising technologies, and integrations with other technologies Proficient in research and analysis, identify new opportunities, develop solutions, and end-to-end ownership of proposals. Ability to establish and build on working relationships effectively. Ability to solution and budget projects/ engagements for clients Experience in working with middle to senior management levels within existing organization / client organizations. Strong experience in shaping and driving engagements and ability to lead teams independently. Ability to work effectively in a remote, virtual, global, fast paced, and unstructured environment. Ability to learn new and understand new tools/solutions. Contribute to offering development skills to identify areas of growth related to specific skills, platforms, assets etc. that contribute to enhancing the offering. Read about us. Qualifications Your experience counts! Proven working experience (12+ Years) in digital marketing and in delivering marketing solutions, particularly within the industry (E-Commerce, CPG, Telecom, Healthcare etc.) Strong understanding of marketing, marketing technologies and ability to apply technology know-how to better how our clients reach out to their customers. Proficient with implementation of MarTech platforms (Braze Customer Engagement Platform, Adobe Experience Cloud) and experience of AdTech platforms, Data visualization platforms and Cloud Platforms Deliver and execute on technical design solutions, customizing where required, using Adobe Experience Cloud or Salesforce Marketing Cloud Strong understanding of data structures and hands on experience on Mar-tech tools such as Braze, Adobe campaign, Marketo, Adobe Journey Optimizer, Adobe Experience Platform, Pega decisioning, SFMC Strong experience in leading and managing email, social media, and/or display advertising campaigns. Experience in optimizing landing pages and user funnels. Experience with A/B and multivariate experiments Strong knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.) Working knowledge of ad serving tools Experience in setting up and optimizing PPC campaigns on all major search engines Ability to use insights for campaign and strategy optimization Whats in it for you An opportunity to work on with key G2000 clients Potential to with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies. Ability to embed into everythingfrom how you service your clients to how you operate as a responsible professional. Personalized training modules to develop your to grow your skills, industry knowledge and capabilities Opportunity to thrive in a that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization. About Accenture: Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions underpinned by the worlds largest delivery network Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 569,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at About Accenture Strategy Consulting: Accenture Strategy shapes our clients future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our cli Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions underpinned by the worlds largest delivery network Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 624,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at About Accenture Strategy Consulting: Accenture Strategy shapes our clients future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our clients find future value and growth in a digital world. Today, digital is changing the way organizations engage with their employees, business partners, customers, and communities. This is our unique differentiator. To bring this global perspective to our clients, Accenture Strategy's services include those provided by our Global Network a distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Our Global Network teams complement our in-country teams to deliver cutting-edge expertise and measurable value to clients all around the world.For more information visit Song | At the heart of every great change is a great human. If you have ideas, ingenuity and a passion for making a difference, .
Posted 2 months ago
6 - 10 years
10 - 15 Lacs
Gurgaon
Work from Office
We are looking for an exceptional Head of Performance Marketing to develop a world-class performance marketing operation that can scale our user base across India. Youll be able to lead and grow the team and create a predictable and scalable digital customer acquisition machine. Day to day youll have full ownership of our paid & Organic media spend, digital channel mix, and its execution and constant testing. Responsibilities of the Head of Performance Marketing Strategy; own our strategy for all media: paid search, paid social and organic campaigns (Adwords, Facebook, LinkedIn, SEO) Team Management: lead, motivate and grow the existing team Agency Management; be the point of contact with our digital media agency. Reporting: be responsible for creating reports and provide analysis around ROI, campaign performance, conversion patterns and website traffic to help optimise all campaigns. Performance Analysis: analyse performance and understand the details and effectiveness of each campaign and adopt a continual test and learn approach to all performance marketing activities. Data Analysis: drive optimisation plans through analysis of large data sets. Budget Management: advise on and allocate digital marketing budgets, constantly analysing spend and recommending changes as necessary to ensure optimisation. Head of Performance Marketing Requirements Successful track record in a performance marketing or digital marketing role. Track record of paid spend optimisation across India and channels. Experience with building a performance marketing engine across tracking, attribution, automation, and optimisation. You have managed team members in the past and are excited about growing a team. Experience in the Edtech space would be ideal; however, we are flexible. Experience in a high-growth company is preferred Series B onwards. Demonstrable hands-on experience with the following: Google Ads, Video, Facebook / Instagram Ads, LinkedIn Ads, Salesforce, Tableau, PowerBI Confident with presenting and working in an international environment with various stakeholders. Strong knowledge of MarTech and AdTech solutions as well as digital data analytics and programmatic platforms. Proposed HR Round questions
Posted 2 months ago
2 - 5 years
6 - 15 Lacs
Gurgaon
Work from Office
We have a wide variety of career opportunities around the world come find yours. Loyalty Loyalty is responsible for the strategic planning, development and execution of our MileagePlus programs and the associated partnership development and marketing Find your future at United! Were reinventing what our industry looks like, and what an airline can be – from the planes we fly to the people who fly them. When you join us, you’re joining a global team of 100,000+ connected by a shared passion with a wide spectrum of experience and skills to lead the way forward. Achieving our ambitions starts with supporting yours. Evolve your career and find your next opportunity. Get the care you need with industry-leading health plans and best-in-class programs to support your emotional, physical, and financial wellness. Expand your horizons with travel across the world’s biggest route network. Connect outside your team through employee-led Business Resource Groups. Create what’s next with us. Let’s define tomorrow together. Job overview and responsibilities The Marketing and Loyalty Data Analytics team is responsible for creating data-driven insights and innovation across MileagePlus. This position will support United's Chicago headquarters by conducting analyses on customer, MileagePlus activity, and flight and other operational data to ensure customer satisfaction and profitability for MileagePlus and Marketing. The analyst will be responsible for building business acumen in the marketing and loyalty areas, using SQL to create and run complex queries to pull large datasets, as well as learn and use data analysis and modelling platforms. The analyst will build dashboards using Spotfire and other data visualization and reporting tools. The analyst will translate data findings into insights and recommendations for business stakeholders. Acts as a subject matter expert in their current focus area, and takes initiative to share the knowledge Earns stakeholder trust and ensures timely communications & follow-ups Regularly offers potential solutions to business teams without much guidance, understanding business needs and translating into technical requirements Completes projects without much guidance on SQL and Spotfire Produces first drafts of solutions/approaches with minimal guidance; this can be data, queries, KPIs, QC, story and recommendations Act like owner in projects & ensures optimizations/automations, quality checks, follow-ups Works with the manager to create decks & present work to leadership This position is offered on local terms and conditions. Expatriate assignments and sponsorship for employment visas, even on a time-limited visa status, will not be awarded. This position is for United Airlines Business Services Pvt. Ltd - a wholly owned subsidiary of United Airlines Inc. Qualifications Required Bachelor's Degree 2+ years prior experience in data exploration, analysis and storyboarding Reporting and visualizations as well as statistical modelling skills are a plus We are seeking creative, driven and detail-oriented individuals who enjoy tackling tough problems with data and insights Advanced SQL, Spotfire Analytical skills including data wrangling and visualization, Storyboarding and presentation Project delivery and communications. Strategic thinking and continuous learning Must be legally authorized to work in India for any employer without sponsorship
Posted 2 months ago
4 - 8 years
4 - 9 Lacs
Mumbai
Work from Office
Location : Mumbai: Mumbai (Santa Cruz) Employment Type : Full-Time Experience : 4+ years Role Overview: We are looking for a dynamic and results-driven Social Media & Lead Generation Head to spearhead our digital presence, drive inbound leads, build and nurture a high-performing marketing team, and position the company as the go-to brand in the digital signage and DOOH space. This role requires expertise in social media strategy, content marketing, B2B lead generation, performance marketing, and leadership capabilities. Key Responsibilities Develop & execute a high-impact social media strategy across LinkedIn, Twitter, Instagram, and YouTube to enhance brand visibility and engagement. Create compelling content (posts, blogs, videos, case studies) that resonates with decision-makers in corporate, banking retail hospitality, and multiple other sectors. Collaborate with designers & video teams to produce high-quality marketing materials. Engage with industry leaders, influencers, and potential partners to amplify our brand presence. Own and execute the lead generation strategy via Google Ads, LinkedIn ads, content marketing, and email automation. Develop high-converting landing pages, lead magnets, and drip campaigns for inbound lead capture. Optimize website traffic & conversion rates through SEO paid marketing, and A/B testing. Monitor and analyze campaign performance, continuously optimizing for ROI and engagement. Nurture leads through personalized outreach & and content-driven engagement, collaborating with the sales team for seamless conversions. Build, mentor, and lead a high-performing social media & and lead generation team, ensuring the right mix of creativity, analytical thinking, and execution capabilities. Develop team expertise in digital marketing, performance campaigns, content creation, and marketing automation tools. Foster a culture of innovation, ownership, and data-driven decision-making within the team. Ensure continuous learning & upskilling in the latest marketing trends, AI-driven advertising, and programmatic DOOH innovations. Leverage Google Analytics, LinkedIn Campaign Manager, and CRM tools to track KPIs and make data-driven marketing decisions. Continuously refine the buyer persona and customer journey to improve targeting and content strategy. Stay ahead of industry trends, AI innovations in signage, and programmatic DOOH advancements to keep the company at the forefront. Key Requirements: 4+ years of experience in Social Media, B2B Lead Generation, or Digital Marketing (preferably in Ad, Tech, SaaS, or Tech). Proven success in LinkedIn B2B marketing, paid campaigns, and content-driven lead generation. Strong understanding of SEO, performance marketing, and marketing automation tools. Excellent copywriting, storytelling, and communication skills to position the company as an industry thought leader. Experience in working with CRMs, analytics tools, and email automation for demand generation. Experience in hiring, mentoring, and leading a digital marketing team with a strong focus on performance and innovation. Prior exposure to DOOH, AdTech, or enterprise SaaS marketing is a strong plus.
Posted 2 months ago
3 - 6 years
10 - 14 Lacs
Mysore, Bengaluru
Work from Office
About iSOCRATES Since 2015, iSOCRATES advises on, builds and manages mission-critical Marketing, Advertising and Data technologies, platforms, and processes as the Global Leader in MADTECH Resource Planning and Execution. iSOCRATES delivers globally proven, reliable, and affordable Strategy and Operations Consulting and Managed Services for marketers, agencies, publishers, and the data/tech providers that enable them. iSOCRATES is staffed 24/7/365 with its proven specialists who save partners money, and time and achieve transparent, accountable, performance while delivering extraordinary value. Savings stem from a low-cost, focused global delivery model at scale that benefits from continuous re-investment in technology and specialized training. About MADTECH.AI MADTECH.AI is the Unified Marketing, Advertising, and Data Decision Intelligence Platform purpose-built to deliver speed to value for marketers. At MADTECH.AI, we make real-time AI-driven insights accessible to everyone. Whether youre a global or emerging brand, agency, publisher, or data/tech provider, we give you a single source of truth - so you can capture sharper insights that drive better marketing decisions faster and more affordably than ever before. MADTECH.AI unifies and transforms MADTECH data and centralizes decision intelligence in a single, affordable platform. Leave data wrangling, data model building, proactive problem solving, and data visualization to MADTECH.AI. Key Responsibilities: Business & Product Strategy Alignment Collaborate with leadership to understand MADTECH.AI's business vision, goals, and objectives, and translate them into actionable product requirements. Partner with the Group Product Manager and Director to define, prioritize, and refine product features and enhancements based on strategic goals. Continuously analyze market trends, the competitive landscape, and customer pain points to optimize product positioning and identify new opportunities. Requirement Gathering & Documentation Work closely with stakeholders (internal teams, clients, and leadership) to gather and document comprehensive business and functional requirements. Develop clear and detailed Business Requirement Documents (BRDs), Product Requirement Documents (PRDs), and user stories to guide development teams. Define epics, user journeys, wireframes, and process flow to support the development and delivery of high-quality products. Stakeholder & Cross-Functional Collaboration Serve as a liaison between business and technical teams, ensuring effective communication and alignment across all departments. Collaborate with engineering, data science, UX/UI, and marketing teams to define, validate, and execute product features that align with business objectives. Lead workshops and brainstorming sessions with both internal teams and external stakeholders to drive innovation and problem-solving. Data-Driven Decision Making Analyze business metrics, customer feedback, and system performance data to identify opportunities for optimization and improvement. Utilize analytics tools to track product adoption, customer behavior, and the effectiveness of product features. Collaborate with teams to define KPIs for measuring product success and provide actionable insights to drive continuous improvement. Agile & Product Development Lifecycle Collaborate within an Agile environment, actively engaging in sprint planning, stand-ups, and retrospectives to ensure efficient product development. Ensure that product requirements are clearly defined, prioritized, and delivered on schedule within sprint cycles. Lead User Acceptance Testing (UAT) to validate new features, ensuring they meet business and user requirements before release. Documentation & Knowledge Sharing Maintain and update comprehensive product documentation, user guides, and FAQs to ensure accessibility and clarity for internal and external users. Train internal teams (Partner Success, Sales, and Marketing) on new product features, ensuring they are equipped to effectively communicate product value to clients. Support the creation of presentations, demos, and business cases to assist leadership and clients in understanding and adopting new product features. Key Skills & Qualifications Must-Have : Experience: 3-6 years of experience as a Business Analyst, preferably in AdTech, MarTech, or SaaS-based product development. Education: Bachelor's or Masters degree in Business, Computer Science, Data Analytics, Marketing, or a related field. Technical Skills : Strong understanding of AdTech & MarTech ecosystems (programmatic advertising, DSPs, DMPs, CDPs, AI-driven marketing, analytics platforms). Familiarity with APIs, SQL, and data visualization tools like Power BI, Tableau, or Google Data Studio. Hands-on experience with Agile methodologies, JIRA, Confluence, and wireframing tools (Figma, Balsamiq, Lucidchart). Communication & Analytical Skills : Excellent written and verbal communication skills to interact with both technical and non-technical stakeholders. Ability to analyze complex data and generate meaningful business insights. Problem-Solving & Critical Thinking : Strong analytical mindset, capable of identifying inefficiencies and proposing innovative solutions. Good-to-Have: Prior experience working in a SaaS-based product company or AI-driven AdTech/MarTech solutions. Exposure to AI, ML, automation technologies in marketing/advertising domains. Basic knowledge of Python or R for data analysis. Experience working with Google Ads, Facebook Ads, DV360, or other programmatic platforms.
Posted 2 months ago
8 - 12 years
13 - 17 Lacs
Bengaluru
Work from Office
About team: Roundel is Targets entry into the media business with an impact of $1.5B+; an advertising sell-side business built on the principles of first party (people based) data, brand safe content environments and proof that our marketing programs drive business results for our clients. We are here to drive business growth for our clients and redefine value in the industry by solving core industry challenges vs. copy current industry methods of operation. Roundel is a key growth initiative for Target and lead the industry to a better way of operating within the media marketplace. Target Tech is on a mission to offer the systems, tools and support that our clients, guests and team members need and deserve. We drive industry-leading technologies in support of every angle of the business, and help ensure that Target operates smoothly, securely and reliably from the inside out As a Sr. Engineering Manager , you will lead an engineering team in an agile environment building solutions in support of AdTech platform. The key to the success of this position is having strong & innovative approach to problem solving, great technical leadership, excellent communication (written and verbal, formal and informal), flexibility, and a self-motivated working style with attention to detail. You will collaborate with cross functional teams in delivering AdTech capabilities including DSP, SSP, and Ad Servers, for self-service advertising needs. Use your skills, experience and talents to be a part of groundbreaking thinking and visionary goals. As a Sr. Engineering manager, youll take the lead as you Software Development Organization: Manage overall software development cycle, driving best practices and ensuring development of high quality code for common assets and framework components. Build and lead a team of high caliber software development engineers Architect and develop the best technical design and approach Manage and execute against project/agile plans and set deadlines Drive resolution of technology roadblocks including code, infrastructure, build and deployment Manage cross-product technical dependencies and drive resolutions to conflicts Advocate for technologies, frameworks, design patterns, processes and guiding values of the domain architecture Understand AdTech business fundamentals and how technologies can support business goals Ensure all code adheres to all development & security standards Requirements for Software Development: 8+ years of engineering (software development) experience. Experience with at least one full cycle implementation from requirement to production. Experience with database design, data structures including relational database, BigData and at least one NoSQL storage. Experience in Architecture & Design of scalable data pipelines in BigData. 1-3 years of managing software development teams with a strong track record of project delivery for large, cross-functional projects Experience operating medium to large scale systems Experience with test-driven development and software test automation Strong sense of ownership Strong written and verbal communication skills with the ability to present complex technical information in a clear and concise manner to variety of audiences Desired Qualifications: 4 year degree in or equivalent experience Experience with Java, Groovy, Spring, UI and Reporting/Visualization framework Experience in Hadoop, Hive, MapReduce, Oozie, Spark and Scala Marketing Tech or Ad Tech experience with a track record of innovation Contribute back to the Open Source community is desirable Extensive experience working in an agile environment (i.e. user stories, iterative development, etc.)
Posted 2 months ago
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