Trade Marketing Executive

MARKETING EXECUTIVE - JOB DESCRIPTION

Company: Acron International Private Limited (Polystox)

Department: Marketing

Position Type: Full-Time

POSITION OVERVIEW

We are seeking a dynamic and results-driven Marketing Executive to drive digital marketing initiatives and B2B customer engagement for Polystox, a leading polymer brand under Acron International Private Limited. The ideal candidate will manage end-to-end marketing campaigns, develop market intelligence, and create compelling content targeting industry stakeholders in South Asia.

KEY RESPONSIBILITIES

1. Digital Marketing Campaign Management

• Plan, execute, and optimize Google Ads and LinkedIn Ads campaigns

• Manage push notifications and in-app marketing for the Polystox platform

• Develop A/B testing strategies for creative content and campaigns

• Monitor campaign performance metrics and ROI

2. B2B Customer Engagement

• Create and execute targeted email marketing campaigns using Mailchimp/HubSpot/Zoho

• Design marketing collateral and push notification content using canva.

• Develop customer engagement strategies for polymers marketplace.

• Collaborate with sales team for lead nurturing and conversion.

3. Market Intelligence & Pricing Analysis

• Monitor real-time polymer commodity price updates (PVC, PP, PE)

• Analyze competitive market strategies and industry trends

• Prepare market reports and competitive analysis

• Support pricing and promotional strategy development

4. Content Creation & Marketing

• Develop marketing content for industry magazines and publications

• Create engaging social media and web content

• Prepare case studies and whitepapers on industry trends

• Design promotional materials for trade exhibitions

5. Trade Show & Event Marketing

• Coordinate with Exhibitions and other industry event organizers

• Plan trade show marketing strategies and materials

• Develop exhibition support collateral

• Manage post-event follow-up campaigns

REQUIRED QUALIFICATIONS

• Bachelor's degree in Marketing, Business, Communications, or related field

• Minimum 2-3 years of experience in B2B digital marketing

• Proficiency with marketing automation tools (HubSpot, Mailchimp, Zoho or similar)

• Experience with Google Ads and LinkedIn Ads management

• Understanding of the chemical/polymer industry preferred

• Excellent written and verbal communication skills

• Data-driven mindset with strong analytical abilities

• Proficiency in design tools (Canva or Adobe Suite)

PREFERRED QUALIFICATIONS

• Experience in polymer, chemical, or petrochemical industry

• Knowledge of commodity pricing and market dynamics

• Certification in Google Ads or HubSpot

• Experience with CRM systems

• Familiarity with trade magazine advertising and sponsorships

• Experience managing B2B marketplace platforms

SKILLS & COMPETENCIES

• Digital Marketing: Google Ads, LinkedIn Ads, Email Marketing, Social Media

• Marketing Automation: HubSpot, Mailchimp, CRM platforms

• Design & Content: Canva, content writing, copywriting

• Analytics: Data analysis, campaign performance tracking, ROI measurement

• Soft Skills: Communication, collaboration, project management, problem-solving

• Industry Knowledge: Polymer pricing, supply chain, export/import trends

REPORTING STRUCTURE

Reports to: Head of Marketing

Collaborates with: Sales team, Product team, IT/Web team

COMPENSATION & BENEFITS

• Competitive salary based on experience and qualifications

• Industry conference and trade show participation

Job Type: Full-time

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: In person