Social Media Marketing Specialist

Company Description

Sourcedesk is one of the fastest-growing IT and Outsourcing solutions company head offices in Toronto and Delivery Center in Kolkata. We are a group of young and energetic professionals with creativity and business ethics. Our customer-centric approach makes us highly creative in the use of technology which insights in improved products and services. We help our clients with an appropriate mix of business consultation, technology, digital and advertising solutions that integrate seamlessly with their marketing objectives, from start to finish. We are serving clients across Canada and US business markets.

Role Description

Social Media Specialist

Key Responsibilities

• Develop and execute social media strategies

   across platforms such as Facebook, Instagram, LinkedIn, YouTube, X (Twitter), and others.

• Manage social commerce activities

  , including setting up and optimizing social selling features, product tagging, and product catalog management across platforms like Facebook, Instagram, and Pinterest.
• Oversee the 

  integration and optimization of product catalogs

   on social media platforms to ensure smooth product tagging, accurate information, and seamless shopping experiences.

• Drive engagement and conversions

   by creating, curating, and publishing content across Facebook, Instagram, LinkedIn, Twitter, YouTube, and emerging platforms. Content should include posts, stories, reels, videos, infographics, and blogs.

• Plan, execute, and manage paid social media campaigns

   across platforms to increase awareness, traffic, and sales. This includes retargeting campaigns and performance-driven ads tailored to eCommerce goals.
• Continuously monitor and analyze 

  social media metrics

  , competitor activity, and industry trends to ensure that the social media strategy remains innovative and ahead of the curve.

• Report on key performance metrics

   (reach, engagement, conversions, ROI) and make data-driven decisions to optimize future campaigns and strategies.
• Generate insights and propose new, creative ideas to strengthen the company’s digital presence.
• Engage with followers and 

  build strong online communities

  , fostering customer loyalty and brand advocacy.
• Stay updated with the latest social media trends, platform updates, tools, and best practices related to social commerce and eCommerce marketing.

Required Skills & Experience

• 3 to 6 years of proven work experience as a Social Media Specialist or similar role.
• Understanding of platform algorithms, content trends, and social media analytics.
• Strong knowledge of social commerce features (e.g., Facebook Shops, Instagram Shopping, product tagging, and catalog management) and hands-on experience managing product listings and integrating eCommerce platforms with social media.
• Demonstrated ability to

  grow, uplift, and improve brand social media performance

  .
• Experience in conducting

  brand or reputation audits

  and suggesting improvement strategies.
• Proficiency with social media tools such as Meta Business Suite, Creator Studio, Buffer, Hootsuite, Canva, etc.
• Expertise in data analysis and reporting, with experience tracking social media metrics, conversions, and performance insights.
• Strong creative and content creation skills with familiarity using tools like Canva, Photoshop, or other design platforms to create visually appealing posts and ads.
• In-depth understanding of social media algorithms, audience insights, and best practices to increase organic reach and engagement.
• Excellent communication, creativity, and storytelling skills.
• Ability to work in a fast-paced, in-office environment and handle multiple projects simultaneously.

Educational Qualification

Bachelor’s degree in Marketing, Communications, Mass Media, or a related field (preferred).

What We’re Looking For

A proactive professional who brings fresh ideas, understands audience behaviour, and is passionate about building strong digital identities for brands.