Social Media Manager

Role Overview

The Social Media & Performance Marketing Manager at Rustic Wisdom is responsible for developing, implementing, and managing our media strategy to increase our online presence, improve our marketing and sales efforts, and enhance audience engagement. This role requires a deep understanding of media platforms like social, web, community, engagement and others. excellent communication skills, and the ability to manage multiple projects simultaneously.

About Rustic Wisdom

Rustic Wisdom is dedicated to promoting holistic health and wellness through personalized programs that emphasize sustainable lifestyle changes. We believe in the power of natural remedies, balanced nutrition, and mindful living. Our goal is to help our clients achieve peak health and well-being by providing comprehensive support and resources.

Key Responsibilities

Performance Marketing:Plan, execute, and optimize paid campaigns on Google Ads, Meta (Facebook & Instagram), YouTube, LinkedIn, and other relevant channels.Analyze campaign performance and continuously optimize based on KPIs such as CPL, CPA, CTR, ROAS, and conversions.

Strategy Development

• Develop, implement, & manage media strategy to align with Rustic Wisdom's business goals.
• Define key performance indicators (KPIs) for media campaigns.
• Conduct market research to identify trends and audience preferences.

Content Creation

• Create, curate, and manage published content (images, video, written, and audio) that aligns with Rustic Wisdom's values and goals.
• Design and oversee a social media content calendar.
• Collaborate with other departments (e.g., marketing, sales) to ensure content aligns with broader campaigns.

Community Management

• Engage with followers, respond to queries in a timely manner, and monitor customer reviews.
• Develop and maintain a voice for the brand that aligns with Rustic Wisdom's identity.
• Monitor, track, and report on feedback and online reviews.

Analytics and Reporting

• Use social media marketing tools such as Hootsuite, Buffer, etc., to measure success.
• Analyze data and generate reports on key metrics.
• Adjust strategies based on analytics to improve performance.

Collaboration

• Work with designers to ensure content is informative and appealing.
• Coordinate with copywriters to ensure consistency in voice, style, and tone.
• Liaise with marketing, sales, and product development teams to ensure brand consistency.

Technical Requirements

• Proficiency in using social media platforms (e.g., Facebook, Twitter, LinkedIn, Instagram).
• Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
• Knowledge of web design, web development, CRO, and SEO.
• Proficiency in graphic design tools (e.g., Adobe Creative Suite).
• Basic understanding of HTML and CSS.

Required Skills and Qualifications

• Proven work experience as a Performance Marketing, Media Manager or similar role.
• Excellent written and verbal communication skills.
• Strong understanding of social media KPIs.
• Ability to deliver creative content (text, image, and video).
• Familiarity with web design and publishing.
• Strong organizational skills and ability to multitask.

Personal Traits

• Creative thinker with a passion for social media and digital marketing.
• Detail-oriented with strong organizational and multitasking abilities.
• Ability to work in a fast-paced environment.
• Proactive and able to work independently and in a team.

Reporting Structure

• Reports to: Marketing Director
• Collaborates with: Marketing Team, Sales Team, Design Team

Performance Metrics

• Engagement rates on social media platforms.
• Growth in followers and subscribers.
• Traffic generated from social media to the website.
• Conversion rates from social media campaigns.
• Customer satisfaction and feedback.

Required Skills:

• 2–5 years of hands-on experience with Google Ads, Facebook Ads Manager, and other paid platforms.
• In-depth knowledge of GA4, Google Tag Manager, Meta Pixel, Conversion API, and remarketing strategies.
• Strong experience in content planning, social media trends, and brand storytelling on social platforms.
• Ability to analyse and report on campaign performance using tools like Google Analytics, Meta Insights, LinkedIn Analytics, etc.
• Creative thinking with excellent communication, copywriting, and stakeholder management skills.

Preferred Qualifications:

• Bachelor’s or Master’s degree in Marketing, Communications, Digital Media, or related field.
• Certification in Google Ads, Meta Blueprint, or similar platforms.
• Experience working in startups, D2C, or Healthcare environments is a plus.

Familiarity with tools like Canva, Buffer, Hootsuite, Notion, SEMrush, or HubSpot.

• Wellness and Fitness Services

Full-time

Experience:

1 - 3 years

Expected Salary:

20000 - 25000 p.m.

Job Summary:

The health coach is responsible for the client’s entire journey in Rustic Wisdom starting from client onboarding, client tracking and client results. A command of the Hindi language will be an added advantage.

Responsibilities

1. 1 to 1 video consultation with clients to understand their health profile.

2. Create a personalised diet chart based on the client’s health profile.

3. Tracking clients’ progress daily and providing the needed solutions to reach their health goals.

4. Help people to be persistent and encourage them not to give up by giving them the needed inspiration.

5. Collecting Client testimonials and feedback.

Basic Qualification:

1. Degree in MSc Nutrition/Dietetics (Full-time course).

2. Good understanding of macro and micronutrients in food and their impact on our physiology.

3. Understanding of biochemistry and human physiology.

4. Excellent communication, interpersonal and people skills

5. Good command of English and Hindi/Regional languages. Knowledge of any third language is an added advantage.

Preferred Attributes:

Being overjoyed to see improvement in clients’ health by paying attention to details while tracking their daily progress.

Inclination towards Yoga and Yogic Diet.

Passion for reviving ancient Indian wisdom.

Pride in our food/health legacy, culture and heritage.

We believe in the philosophy of doing what we preach to our clients. Trying everything before recommending it to clients and actively living this lifestyle day in and day out.

Willing to adhere to processes and systems that will ensure work-life balance for all. And to deliver predictable world-class service to clients.

Industry

Wellness and Fitness Services

Employment Type

Full-time