Social Media Manager

Job Description for Social Media Manager

Job Summary:

We are looking for a passionate and trend-driven Social Media Manager to handle the online presence of our kids’ fashion brand. The ideal candidate should have a strong understanding of fashion aesthetics, kids’ trends, and storytelling that connects emotionally with parents and young audiences. You’ll be responsible for building a consistent, playful, and stylish digital identity for the brand across all major social media platforms.

Key Responsibilities:

 Develop and execute creative social media strategies to grow brand visibility and engagement.

 Plan and manage daily posts, stories, and reels across Instagram, Facebook, and other relevant platforms.

 Create engaging photo and video content in collaboration with the design, photography, and marketing teams.

 Work closely with stylists, photographers, and influencers to curate on-brand fashion content.

 Plan seasonal campaigns, product launches, and collaborations that reflect current fashion trends.

 Monitor social media analytics and performance metrics; provide insights and monthly reports.

 Engage with followers by responding to messages, comments, and inquiries in a timely and friendly manner.

 Stay updated with kids’ fashion trends, social media algorithms, and viral content ideas.

 Manage influencer partnerships, barter deals, and paid promotions to expand brand reach.

 Coordinate with the e-commerce team to align social media promotions with online sales and offers.

Skills & Qualifications:

 Bachelor’s degree in Marketing, Fashion Communication, Media, or a related field.

 2–4 years of experience in social media management (experience in fashion or kidswear preferred).

 Strong sense of visual aesthetics, color coordination, and brand consistency.

 Proficiency in Canva, Photoshop, or other design tools.

 Excellent writing, captioning, and storytelling skills.

 Ability to think creatively and keep up with fast-moving trends and reels formats.

 Familiarity with influencer marketing and paid ad campaigns.

 Highly organized, self-motivated, and able to multitask.

Preferred:

 Experience working with kids’ apparel, fashion shoots, or lifestyle brands.

 Comfortable working with child models and production teams during shoots.

 Basic photography or videography skills are a plus.

Performance Metrics:

 Growth in followers and engagement rate.

 Quality and consistency of content output.

 ROI from influencer collaborations and campaigns.

 Brand visibility and online traffic to the website.

Job Type: Full-time

Pay: ₹30,931.66 - ₹50,217.64 per month

Work Location: In person