Graphic Designer

Job Title: Graphic Designer

Company Description

Rustic Wisdom blends ancient Indian wisdom with modern technology to create products that enhance physical and mental well-being. Based in Bengaluru, we strive to make our everyday lives better through our unique approach and to help our customers achieve optimum health in today's imperfect world. 

Role Description

This is a full-time on-site graphic designer position in Bengaluru. The Graphic Designer will be responsible for creating visual content for a variety of platforms, ensuring high-quality and consistent brand representation. The graphic designer will also be involved in developing branding strategies, selecting typography, and executing designs from concept to completion. They will work closely with the marketing and creative teams to create visual content that communicates Rustic Wisdom's brand message. 

Qualifications

• Bachelor's degree in a related field or equivalent experience 
• Experience in the health and wellness industry is a plus 
• A strong portfolio showcasing a range of design projects and skills 

Key responsibilities

1. Design and Production:

• Create visual assets for digital and print media, including social media graphics, website banners, email templates, brochures, flyers, posters, and more 
• Develop design concepts, graphics, and layouts in line with brand guidelines. 
• Edit and retouch images to ensure the highest quality of visual output.  
• Prepare final files for print production and web publishing. 

2. Collaboration and Communication:

• Work closely with the marketing, content, and product teams to understand project requirements and objectives. 
• Present design ideas and concepts to stakeholders and incorporate feedback to refine designs. 
• Collaborate with copywriters, photographers, and other team members to produce cohesive and compelling visual content. 

3. Brand Consistency:

• Ensure all designs adhere to brand guidelines and maintain a consistent look and feel across all marketing materials. 
• Update and maintain a library of brand assets, including logos, color palettes, and typography standards. 

4. Project Management:

• Manage multiple design projects simultaneously, prioritising tasks and meeting deadlines. 
• Maintain organised project files and documentation for easy reference and updates. 

Technical Requirement:

Software Proficiency:

• Expert in Adobe Creative Suite (Photoshop, Illustrator, InDesign) 
• Familiarity with video editing software (Adobe Premiere Pro, After Effects) is a plus 
• Knowledge of web design and prototyping tools (Sketch, Figma, Adobe XD) is beneficial. 
• Knowledge/Experience in the Health domain is an added advantage 

Design Skills:

• Strong understanding of typography, colour theory, composition, and visual hierarchy. 
• Ability to create visually appealing and effective designs that align with brand standards. 
• Experience with both digital and print design, including an understanding of print production processes. 

Technical Skills:

• Proficiency in using design software and tools to create high-quality visual content. 
• Understanding of responsive design principles for web and mobile applications. 

Attention to Detail:

• Meticulous attention to detail with a keen eye for aesthetics and visual details. 
• Ability to proofread and ensure accuracy in design files before final production. 

Graphic Designer Competence IceBerg Model

Knowledge:

• Proficiency in graphic design software (Adobe Creative Suite, Adobe Premiere Pro, After Effects, Sketch, Figma, Adobe XD, etc.). 
• Technical understanding of typography, colour theory, composition, and visual hierarchy. 
• Knowledge of current trends in social media and other similar platforms. 
• Knowledge/Experience in the Health domain is an added 

Skills:

• Editing raw footage to produce high-quality videos. 
• Attention to detail in colour grading, sound editing, and transitions. 
• Ability to work with various video formats and resolutions. 

Motivation and Passion

• Genuine interest and passion for design 
• Drive to stay updated with industry trends and best practices 
• Commitment to delivering high-quality work  

Self-Image:

• Self-Perception:

   
• Seeing oneself as a creative and innovative professional in the field of video editing. 
• Recognising the importance of one's role in enhancing the overall quality of content. 
• Building confidence in the ability to meet challenges and exceed expectations. 

Traits:

• Patience and attention to detail during the editing process. 
• Adaptability to different styles and genres of graphical content. 
• Ability to work well under pressure and meet tight deadlines. 

Competencies (Overall):

• Effective communication and collaboration skills for working with creative teams. 
• Problem-solving skills to address challenges during the editing process. 
• Time management skills to ensure the timely delivery of all the work.